Augmented Truth Ar IS ACTUALLY A Live Media Essay

Hardware components for augmented actuality are: processor, screen, sensors and source devices. Modern traveling with a laptop devices like smartphones and tablet computers contain these elements which often add a camera and MEMS sensors such as accelerometer, Gps device, and solid express compass, making them suitable AR programs. [8]

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Display

Various technologies are being used in Augmented Certainty making including optical projection systems, monitors, handheld devices, and screen systems worn on one's person.

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Head-mounted

A head-mounted screen (HMD) is a screen device combined to a headset like a harness or helmet. HMDs place images of both physical world and digital objects over the user's field of view. Modern HMDs often make use of receptors for six examples of independence monitoring that permit the system to align online information to the physical world and modify appropriately with the user's mind actions. [9][10][11] HMDs can offer users immersive, mobile and collaborative AR experiences. [12]

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Eyeglasses

AR shows can be rendered on devices resembling eyeglasses. Variants include vision wear that employ cameras to intercept real life view and re-display its augmented view through the attention pieces[13] and devices where the AR imagery is projected through or mirrored off the surfaces of the attention wear lens portions. [14][15][16]

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Contact lenses

Contact lens that screen AR imaging are in development. These bionic contacts might contain the elements for display embedded in to the lens including integrated circuitry, LEDs and an antenna for wireless communication. [17][18][19][20] Another version of contact lenses, in development for the U. S. Military, is designed to function with AR spectacles, allowing soldiers to give attention to close-to-the-eye AR images on the spectacles and distant real world things at the same time. [21][22]

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Virtual retinal display

A digital retinal display (VRD) is an individual display device under development at the College or university of Washington's Individuals Interface Technology Laboratory. With this technology, a display is scanned directly onto the retina of a viewer's eyes. The viewer perceives what appears to be a conventional display floating in space in front of them. [23]

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EyeTap

The EyeTap (also known as Generation-2 Cup[24]) catches rays of light that would otherwise pass through the center of a lens associated with an eyes of the wearer, and substituted each ray of light for man-made computer-controlled light. The Technology-4 Glass[24] (Laser beam EyeTap) is comparable to the VRD (i. e. it uses a computer controlled laser light source) except that it also has infinite depth of focus and causes the eye itself to, in place, work as both a camera and a display, by means of exact position with the attention, and resynthesis (in laser beam light) of rays of light joining the attention. [25]

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Handheld

Handheld displays use a small screen that fits in a user's palm. All handheld AR answers to time opt for video recording see-through. In the beginning handheld AR hired fiduciary markers, [26] and later Gps navigation devices and MEMS detectors such as digital compasses and six degrees of freedomaccelerometer-gyroscope. Today SLAM markerless trackers such as PTAM are needs to come into use. Handheld display AR offers to be the first commercial success for AR technology. The two main features of handheld AR is the lightweight nature of portable devices and ubiquitous aspect of camera phones. The cons are the physical constraints of the user having to hold the handheld device out before them at all times as well as distorting effect of classically wide-angled cellular phone cameras in comparison with the real world as looked at through the eye. [27]

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Spatial

Spatial Augmented Simple fact (SAR) augments real life objects and moments without the utilization of special exhibits such as monitors, head mounted displays or hand-held devices. SAR makes use of digital projectors to display graphical information onto physical objects. The key difference in SAR is that the display is separated from the users of the machine. Because the exhibits are not associated with each consumer, SAR scales effortlessly up to groups of users, thus allowing for collocated cooperation between users. SAR has several advantages over traditional head-mounted exhibits and handheld devices. An individual is not needed to carry equipment or wear the screen over their eyes. This makes spatial AR a good applicant for collaborative work, as the users can easily see each other's encounters. Something can be utilized by multiple people at the same time without each having to wear a head-mounted display.

Examples include shader lamps, mobile projectors, virtual dining tables, and smart projectors. Shader lighting fixtures mimic and augment truth by projecting imagery onto natural items, providing the opportunity to enhance the object's appearance with materials of a straightforward device- a projector, camera, and sensor. Handheld projectors further this goal by permitting cluster configurations of environment sensing, reducing the need for added peripheral sensing. [28][29]

Other tangible applications include desk and wall membrane projections. One particular innovation, the Expanded Virtual Table, separates the online from the real by including beam-splitter mirrors mounted on the ceiling at an changeable viewpoint. [30] Virtual showcases, which employ beam-splitter mirrors together with multiple graphics exhibits, provide an interactive method of simultaneously engaging with the online and the real. [31][32] Altogether, current augmented certainty screen technology can be employed to improve design and visualization, or function as scientific simulations and tools for education or entertainment. A lot more implementations and configurations make spatial augmented reality display an extremely attractive interactive option. [11]

Spatial AR does not suffer from the limited display image resolution of current head-mounted exhibits and lightweight devices. A projector centered display system can simply combine more projectors to develop the screen area. Where portable devices have a little window in to the world for drawing, a SAR system can display on any number of surfaces of an indoor setting simultaneously. The drawbacks, however, are that SAR systems of projectors do not work so well in sunlight and additionally require a surface on which to job the computer-generated design. Augmentations cannot simply hang up in the air as they actually with handheld and HMD-based AR. The tangible character of SAR, though, makes this an ideal technology to aid design, as SAR helps both a graphical visualisation and passive haptic discomfort for the end users. Folks are in a position to touch physical things, and it is this process that delivers the passive haptic experience. [7][33][34][35]

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Tracking

Modern mobile augmented reality systems use one or more of the next tracking technology: digital camera models and/or other optical sensors, accelerometers, GPS, gyroscopes, solid condition compasses, RFID and wireless sensors. These technology offer varying degrees of accuracy and accuracy. Most important is the position and orientation of the user's brain. Monitoring the user's side(s) or a handheld suggestions device provides a 6DOF connections technique. [36]

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Input devices

Techniques include talk acceptance systems that translate a user's spoken words into computer instructions and gesture popularity systems that can interpret a user's body motions by visual diagnosis or from detectors embedded in a peripheral device like a wand, stylus, pointer, glove or other body wear. [37][38][39][40]

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Computer

The computer analyzes the sensed aesthetic and other data to synthesize and position augmentations.

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Software and algorithms

A key measure of AR systems is how realistically they integrate augmentations with the real world. The program must derive real life coordinates, 3rd party from the camera, from camera images. That process is named image registration which uses different ways of computer vision, mainly related to video tracking. [41][42] Many computer vision ways of augmented reality are inherited from visual odometry. Usually those methods consist of two parts.

First identify interest things, or fiduciary markers, or optical flow in the camera images. First stage may use feature detection methods like place detection, blob recognition, edge recognition or thresholding and/or other image processing methods. [43][44] The second stage restores a real world coordinate system from the info obtained in the first level. Some methods presume things with known geometry (or fiduciary markers) present in the scene. In some of those instances the picture 3D framework should be precalculated beforehand. If area of the scene is anonymous simultaneous localization and mapping (SLAM) can map comparative positions. If no information about picture geometry can be obtained, structure from motion methods like bundle adjustment are used. Mathematical methods used in the second level include projective (epipolar) geometry, geometric algebra, rotation representation with exponential map, kalman and particle filters, nonlinear marketing, robust reports.

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Applications

Augmented truth has many applications, and many areas can take advantage of the utilization of AR technology. AR was initially used for military services, commercial, and medical applications, but was soon applied to commercial and entertainment areas as well. [45]

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Archaeology

AR can be used to help archaeological research, by augmenting archaeological features onto the present day landscape, enabling archaeologists to formulate conclusions about site location and configuration. [46]

Another application directed at AR in this field is the possibility for users to rebuild ruins, structures, or even landscapes as they formerly existed. [47]

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Architecture

AR can certainly help in visualizing building projects. Computer-generated images of your framework can be superimposed into a real life local view of a house prior to the physical building is constructed there. AR can be employed in a architect's work area, rendering to their view cartoon 3D visualizations of the 2D drawings. Structures sight-seeing can be enhanced with AR applications allowing users taking a look at a building's external to virtually see through its walls, viewing its interior items and design. [48][49]

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Art

AR technology has helped disabled individuals create art work by using eyeball traffic monitoring to translate a user's vision activities into drawings over a screen. [50] An item like a commemorative coin can be designed so that whenever scanned by an AR-enabled device it displays additional items and tiers of information which were not noticeable in a real world view from it. [51][52]

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Commerce

ViewAR BUTLERS App - Placing furniture using AR

AR can enhance product previews such as allowing a person to see what's inside a product's packaging without beginning it. [53] AR may also be used as an aid in selecting products from a catalog or by using a kiosk. Scanned images of products can switch on views of additional content such as customization options and additional images of the product in its use. [54][55] AR can be used to integrate printing and video marketing. Printed marketing materials can be made with certain "trigger" images that, when scanned by an AR enabled device using image reputation, activate a video tutorial version of the promotional material. [56][57][58]

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Education

Augmented certainty applications can match a standard curriculum. Text, graphics, video and music can be superimposed into a student's real time environment. Textbooks, flashcards and other educational reading material can contain embedded "markers" that, when scanned by an AR device, produce supplementary information to the scholar rendered in a multimedia system format. [59][60][61] Students can get involved interactively with computer produced simulations of historical situations, discovering and learning information on each significant area of the event site. [62] AR can aide students in understanding chemistry by allowing them to visualize the spatial composition of the molecule and interact with a virtual style of it that looks, in a camera image, located at a marker held in their side. [63] Augmented fact technology also allows learning via remote control collaboration, where students and teachers not at the same physical location can discuss a common virtual learning environment populated by virtual objects and learning materials and connect to another within that environment. [64]

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Everyday

30 years of Augmediated Fact in everyday living.

Since the 1970s and early 1980s, Steve Mann has been growing technologies designed for every day use i. e. "horizontal" across all applications rather than a specific "vertical" market. Examples include Mann's "EyeTap Digital Eyes Glass", a general-purpose viewing aid that does dynamic-range management (HDR perspective) and overlays, underlays, simultaneous augmentation and diminishment (e. g. diminishing the electric arc while looking at a welding torch). [65]

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Industrial design

AR can help industrial designers experience a product's design and operation before completion. Volkswagen uses AR for contrasting calculated and genuine crash test imagery. [66] AR may be used to visualize and enhance a car physiology and engine design. AR can be used to compare digital mock-ups with physical mock-ups for proficiently finding discrepancies between them. [67][68]

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Medical

Augmented Reality can provide the surgeon with information, that happen to be otherwise concealed, such as demonstrating the heartbeat rate, the blood circulation pressure, the status of the patient's organ, etc. In particular AR may be used to let the doctor look inside the individual by combining one source of images such as an X-ray with another such as training video. This helps your doctor to identify the problem with the individual in a more intuitive way than looking at only type of image data. This approach works in an identical as the technicians doing maintenance work.

Examples add a exclusive X-ray view predicated on prior tomography or on real-time images from ultrasound and confocal microscopy probes[69] or visualizing the position of your tumor in the video recording of an endoscope. [70] AR can enhance enjoying a fetus in the mother's womb. [71] See also Merged reality.

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Military

In battle, AR can provide as a networked communication system that makes useful battlefield data onto a soldier's goggles instantly. From the soldier's point of view, people and different objects can be proclaimed with special signals to warn of potential problems. Exclusive maps and 360 view camera imaging may also be rendered to aid a soldier's navigation and battlefield perspective, and this can be transmitted to military market leaders at a remote command middle. [72]

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Navigation

Augmented certainty map on iPhone

AR can augment the potency of navigation devices. Information can be exhibited by using an automobile's windshield indicating destination directions and meter, weather, terrain, street conditions and traffic information as well as alerts to potential risks in their journey. [73][74][75] Aboard maritime vessels, AR can allow bridge watch-standers to constantly monitor important info like a ship's heading and quickness while moving throughout the bridge or undertaking other responsibilities. [76]

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Office workplace

AR can help assist in collaboration among sent out associates in a employees via conferences with real and electronic participants. AR duties range from brainstorming and dialogue meetings utilizing common visualization via touchscreen desks, interactive digital whiteboards, distributed design spots, and sent out control rooms. [77][78][79]

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Sports and entertainment

AR has become common in activities telecasting. Athletics and entertainment venues are given with see-through and overlay enhancement through tracked camera feeds for increased viewing by the audience. Examples include the yellow "first down" range seen in tv broadcasts of American soccer games exhibiting the range the offensive team must mix to receive a first down. AR is also used in association with football and other sporting events to show commercial advertisements overlaid onto the view of the playing area. Parts of rugby areas and cricket pitches also display sponsored images. Swimming telecasts often add a line over the lanes to indicate the position of the current record holder as a contest proceeds to allow audiences to compare the existing competition to the best performance. Other examples include hockey puck traffic monitoring and annotations of racing car performance and snooker ball trajectories. [41][80]

AR can enhance concert and theatre performances. For instance, artists makes it possible for listeners to augment their tuning in experience by adding their performance compared to that of other bands/groups of users. [81][82][83]

The video games industry has benefited a whole lot from the development of the technology. A number of video games have been developed for ready indoor environments. Early AR games likewise incorporate AR air hockey, collaborative fight against virtual enemies, and an AR-enhanced pool video games. A significant volume of games integrate AR in them and the intro of the smartphone has made a greater impact. [84][85]

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Task support

Complex responsibilities such as assemblage, maintenance, and surgery can be simplified by inserting additional information in to the field of view. For example, brands can be viewed on parts of something to clarify functioning instructions for a mechanic who's executing maintenance on the machine. [86][87] Assembly lines gain benefits from the consumption of AR. In addition to Boeing, BMW and Volkswagen are recognized for incorporating this technology in their set up line to improve their processing and assembly techniques. [88][89][90] Big machines are difficult to keep as a result of multiple layers or set ups they have. By using AR the staff can complete their job in a easier way because AR permits them to look through the machine as though it was with x-ray, pointing them to the challenge immediately. [91]

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Tourism and sightseeing

Augmented simple fact applications can boost a user's experience when traveling by providing real-time informational displays regarding a location and its own features, including remarks made by past visitors of the website. AR applications allow vacationers to see simulations of historical events, places and objects by rendering them into their current view of your panorama. [92][93][94] AR applications can also present location information by music, announcing top features of interest at a particular site as they become visible to an individual. [95][96]

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Translation

AR systems can interpret overseas text on symptoms and selections and, in a user's augmented view, re-display the written text in the user's vocabulary. Spoken words of a foreign language can be translated and exhibited in a user's view as published subtitles

How Augmented Certainty Works

Video game titles have been compelling us for nearly 30 years, ever since Pong was created to arcades in the early 1970s. Computer graphics have become far more sophisticated since that time, and game images are forcing the barriers of photorealism. Now, experts and engineers are pulling graphics out of your television set display or computer display and integrating them into real-world conditions. This new technology, called augmented certainty, blurs the lines between what's real and what's computer-generated by improving what we see, notice, feel and smell.

On the spectrum between virtual reality, which creates immersive, computer-generated environments, and real life, augmented the truth is closer to the real world. Augmented reality provides graphics, looks, haptic responses and smell to the natural world as it is present. Both video gaming and cell phones are driving the introduction of augmented simple fact. Everyone from holidaymakers, to soldiers, to someone looking for the closest subway stop can now take advantage of the ability to place computer-generated design in their field of vision.

Augmented reality is changing just how we view the world -- or at least just how its users start to see the world. Picture yourself walking or driving a car outside. With augmented-reality shows, that may eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio tracks will coincide with whatever the truth is. These enhancements will be refreshed constantly to reveal the movements of your head. Similar devices and applications already exist, especially on smartphones like the iPhone.

In this article, we'll look into where augmented reality is now and where it may be headed soon.

Augmenting Our World

The basic idea of augmented the truth is to superimpose images, sound and other sensory enhancements over a real-world environment in real time. Sounds very simple. Besides, haven't television sites been doing that with design for decades? However, augmented reality is more complex than any technology you've observed in television broadcasts, even though some new TV effects come close, such as RACEf/x and the super-imposed first down line on televised U. S. sports video games, both created by Sportvision. But these systems display graphics for only 1 point of view. Next-generation augmented-reality systems will display graphics for each and every viewer's point of view.

Some of the most enjoyable augmented-reality work is occurring in research labs at colleges about the world. In February 2009, at the TED conference, Pattie Maes and Pranav Mistry shown their augmented-reality system, that they developed within MIT Media Lab's Smooth Interfaces Group. They call it SixthSense, and it relies on some basic components that are found in many augmented actuality systems:

Camera

Small projector

Smartphone

Mirror

These components are strung along in a lanyardlike equipment that an individual wears around his neck. The user also wears four shaded caps on the fingers, and these caps are being used to control the images that the projector emits.

SixthSense is amazing because it uses these simple, off-the-shelf components that cost around $350. Additionally it is noteworthy because the projector essentially turns any surface into an interactive display screen. Essentially, the device works by using the camera and mirror to examine the encompassing world, feeding that image to the telephone (which processes the image, gathers Gps device coordinates and pulls data from the web), and then projecting information from the projector onto the surface before the user, whether it's a wrist, a wall structure, or even a person. As the user is putting on the camera on his breasts, SixthSense will augment whatever he looks at; for example, if he accumulates a can of soup in a grocery store, SixthSense can find and job onto the soup information about its substances, price, nutritional value -- even customer reviews.

By using his capped hands -- Pattie Maes says even fingers with different colors of nail polish works -- a customer can perform activities on the projected information, that are then found by the camera and refined by the telephone. If he wants to learn more about this can of soup than is projected on it, he can use his hands to interact with the projected image and find out about, say, competing brands. SixthSense can also identify complicated gestures -- sketch a circle on your wrist and SixthSense jobs a wrist watch with the existing time.

Mistry demonstrates SixthSense

Photo courtesy Sam Ogden, Pranav Mistry, MIT Press Lab

The SixthSense augmented reality system enables you to project a mobile phone pad onto your hand and phone a pal -- without taking away the telephone from your pocket. See more tool pictures.

Photo courtesy Lynn Barry, Pranav Mistry, MIT Marketing Lab

Augmented Fact on Cell Phones

While it may be some time before you get a tool like SixthSense, more primitive variants of augmented fact are already here on some cell phones, particularly in applications for the iPhone and phones with the Android operating-system. In the Netherlands, cellphone owners can download an application called Layar that uses the phone's camera and GPS capabilities to assemble information about the encompassing area. Layar then shows information about restaurants or other sites in the region, overlaying this information on the phone's display screen. You can even point the phone at a building, and Layar will tell you if any companies in that building are hiring, or it might be in a position to find photos of the building on Flickr or to locate its history on Wikipedia.

Layar isn't really the only software of its type. In August 2009, some iPhone users were surprised to find an augmented-reality "easter egg" hidden within the Yelp software. Yelp is well known for its reading user reviews of restaurants and other businesses, but its hidden augmented-reality part, called Monocle, takes things one step further. Just start up the Yelp app, tremble your apple iphone 3 x and Monocle activates. Using your phone's Gps navigation and compass, Monocle will display information about local restaurants, including ratings and reviews, on your cell phone screen. You can touch one of the listings to find out more about a particular restaurant.

There are other augmented truth software out there for the iPhone and other similar mobile phones -- and many more in development. Urbanspoon has a lot of the same operation as Yelp's Monocle. Then there's Wikitude, which confirms information from Wikipedia about sites in the area. Underlying almost all of these applications are a phone's Gps device and compass; by knowing where you are, these applications can be sure to offer information relevant to you. We're still nearly at the level of full-on image identification, but trust us, people are working onto it.

We've viewed some of the existing varieties of augmented truth. On another page, we'll look at some of the other applications of the technology, such just as video games and military hardware

An iPhone individual shows the augmented simple fact application Monocle, which combines the phone's camera view with little tags indicating the brands, distances and user ratings of near by bars, restaurants and more.

AP Photo/Marcio Jose Sanchez

Augmented Truth in VIDEO GAMING and the Military

Video game companies are quickly hopping aboard the augmented-reality locomotive. An organization called Total Immersion makes software that applies augmented truth to baseball cards. Simply go online, download the full total Immersion software and then endure your baseball greeting card to a webcam. The program recognizes the greeting card (and the player on it) and then displays related video on your pc display screen. Move the credit card in the hands -- make sure to keep it because of the camera -- and the 3-D number on your display screen will perform activities, such as throwing a ball at a aim for.

Total Immersion's work are just the beginning. In the next year or two, we'll see video games that take augmented actuality out in to the streets. Look at a scavenger-hunt game that uses online objects. You could utilize your mobile to "place" tokens around town, and individuals would then use their cell phones (or augmented-reality enabled goggles) to find these invisible objects.

Demos of several games of this order already are present. There's a "human Pac-Man" game that allows users to chase after one another in true to life while wearing goggles that make them appear to be heroes in Pac-Man.

Arcane Technologies, a Canadian company, has sold augmented-reality devices to the U. S. military. The business produces a head-mounted screen -- the type of device that was likely to bring us virtual simple fact -- that superimposes home elevators your world. Look at a squad of military in Afghanistan, undertaking reconnaissance by using an opposition hideout. An AR-enabled head-mounted screen could overlay blueprints or a view from a satellite or overheard drone immediately onto the troops' field of perspective.

Now that we've proven some of the countless current and burgeoning uses of augmented actuality, let's check out the technology's limits and what the near future holds.

Augmented truth can breathe a little life into your sports trading cards.

Photo courtesy Total Immersion

Limitations and the Future of Augmented Reality

Augmented simple fact still has some challenges to overcome. For example, GPS is only exact to within 30 feet (9 meters) and fails as well indoors, although improved image acceptance technology might be able to help [source: Metz].

People may not want to count on their cell phones, that have small screens which to superimpose information. Because of this, wearable devices like SixthSense or augmented-reality ready contact lenses and glasses will provide users with an increase of convenient, expansive views of the world around them. Screen real house will no longer be a concern. In the near future, you might be able to play a real-time strategy game on your pc, or you can ask a friend over, put on your AR eyeglasses, and play on the tabletop in front of you.

There is such a thing as too much information. Equally the "CrackBerry" trend and Internet dependency are concerns, an overreliance on augmented reality could mean that folks are passing up on what's right before them. Some individuals may prefer to use their AR iPhone applications somewhat than a skilled head to guide, even though a travel guide may be able to offer a degree of interaction, an experience and a personal touch unavailable in your personal computer program. And periodically a real plaque on a building is preferable to a digital one, which would be accessible only by people with certain solutions.

There are also privacy concerns. Image-recognition software in conjunction with AR will, quite soon, allow us to point our devices at people, even strangers, and instantly see information using their Facebook, Twitter, Amazon, LinkedIn or other online profiles. With almost all of these services people willingly put information about themselves online, but it can be an unwelcome impact to meet someone, and then have him instantly know a lot about your life and background.

Despite these concerns, consider the options: you might learn things about the location you've lived set for years just by directing your AR-enabled cellphone at a local area or building. If you work in engineering, you can save well on materials by using online markers to designate in which a beam should go or which structural support to examine. Paleontologists employed in shifts to assemble a dinosaur skeleton could leave electronic "notes" to associates on the bone fragments themselves, music artists could produce online graffiti and doctors could overlay an electronic image of a patient's X-rays onto a mannequin for added realism.

The future of augmented reality is clearly bright, even as it already has found its way into our cell phones and video game systems. For more information about the subject and where it's going, take a look at the links on another page

Augmented Reality

Augmented certainty (AR) is a live, direct or indirect, view of an physical, real-world environment whose elements are augmented by computer-generated sensory input such as audio, video, images or Gps device data. It is related to a more general concept called mediated certainty, when a view of reality is modified (potentially diminished alternatively than augmented) with a computer. Because of this, the technology functions by boosting one's current belief of reality. In comparison, virtual simple fact replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV throughout a match. With the help of advanced AR technology (e. g. adding computer perspective and object acceptance) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Unnatural information about the environment and its things can be overlaid on real life.

15 Clever Augmented Certainty Campaigns

In a world full of smartphones, augmented truth (AR) campaigns are a very smart and unique way for brands to engage with consumers.

Instead of viewing a television commercial, taking a look at an advertisement in a mag, or seeing a quick web advertisement before your YouTube video recording, AR enables consumers actually interact with the brand.

Whether consumers are test driving a new car model, learning a fresh recipe, or playing a game, AR promotions resonate with consumers in a way that most other advertisement platforms fall short. The advertising becomes a casino game, versus just promotional material. And the merchandise still comes across, which is, of course, the idea of advertising.

More and even more brands are beginning to integrate AR campaigns into their ad costs. ABI Research estimates the marketplace for augmented reality in the US will reach $350 million in 2014, which is up from only $6 million in 2008.

Check out which brands have put out clever AR campaigns that acquired people talking.

Read more: http://www. businessinsider. com/augmented-reality-campaigns-2013-2?op=1#ixzz2MUD3m3ro

5 reasons to get excited about Augmented Simple fact in 2013

Augmented certainty (AR) may seem like a futuristic concept, but it'll be a reality of the digital lives in 2013. AR is a new technology that blurs the collection between what's real and what's computer generated by enhancing what we should listen to, see and feel. Next season, I predict that it'll be everywhere. Listed below are my five explanations why:

The spectacles are arriving, the glasses are coming!

Whether it's Google's Job Glass or concept videos such as "Sight", the web can't get enough of Terminator Vision. One or two companies have however made some lovely impressive technical leaps this year: this fall, Vuzix debuted their monocular AR prototype for professional use at the total annual InsideAR meeting; Innovega showcased their Augmented Truth contact lens prototype at the 2012 Consumer Electronic show, that they're currently seeking FDA acceptance; and experts at the College or university of Washington successfully displayed an individual pixel by using an eyesight (albeit, that of a rabbit).

In the meantime, retails brands like Oakley and game favorite Valve were just as quick to throw their hats in the ring alongside patent applications from technology giants Apple and Microsoft. But don't trouble Santa with your characters - accessible (and affordable) wearable augmented fact devices probably won't strike shelves until 2014.

Smartphones will be AR-equipped

We might not get Paul Smith AR goggles anytime soon, but expect OEMs, handset manufacturers and service providers to combine optimized augmented truth, visual screen and camera performance in to the next era of smartphones, because it's fundamentally already occurring.

Premier-to-punchline-to-rising-star Nokia recently launched the town Zoom lens app, exclusive to its Lumia suite of devices. UK-based chip creator ARM has already established its eyesight on AR for a while, powering and optimizing experience for its architecture within the Samsung Galaxy SII, SIII and Note devices. And let us not forget Telefonica and their mad dash to serve mobile augmented actuality advertisements to the entirety of the O2 network, alongside mobile coupons and location-based services.

Location, Location, Location

GPS and geodata were in charge early on for having augmented certainty to the forefront. Applications like Junaio and Layar made a splash in the tech world, offering location-based navigational "stations" and "layers" where UFO-like billboards bobbed coming, exhibiting information about your environment. In 2013 expect to see the next generation of those GPS-based experience, incorporating not only data from on-board sensors like the gyroscope and camera, but other niche market mobile technologies that rely on proximity such as NFC.

Companies like Hover already are deeply embedded in making and augmenting 3-D maps of urban areas, and my company (AR strong Metaio) has effectively developed "snapping algorithms" that draw this kind of data from the cloud and tightly align it to real life. Expect your city to get far more augmented in 2013.

The loss of life of the gimmicky app

Disclaimer: there will be marketers that maltreatment useful technology because of their own nefarious, poorly designed purposes(re: QR rules), but expect to see brands move to better, faster and stronger apps that provide their audience clear bonuses for regular use. 3-D bunnies smiling at you from seminar marketing materials may have looked novel at that time, but creating a fresh app for every one-off experience is neither scalable nor tolerable from a user's point of view.

The 2013 IKEA Catalog application included an augmented simple fact viewers that visualized furniture in 3-D and served related video and digital content to viewers - and was the most downloaded top quality iphone app of 2012, even after starting in July. Get back kind of success as a benchmark, expect other companies to start controlling entire product lifecycles with augmented reality solutions- not unlike Mitsubishi Electric with the enterprise MeViewAR iphone app that visualizes heating and cooling units in real life. Mitsubishi Electric has recently moved to the next phase for 2013, intending to visualize 3-D maintenance instructions for service technicians.

The beginning of the elusive killer app

It doesn't exist, and it probably won't. Augmented The truth is a horizontal technology, meaning the nigh-limitless applications make it a challenging try to develop the Evernote-YouTube-Wordpress-Instagram of Augmented Simple fact. We does however start to see the AR Angry Birds, and even if it isn't public it's still a fairly clear indication a successful AR game could lead just how for massive adoption. There are already some good samples out there, like the new JengAR game that inserts the 3-D content in to the environment itself rather than needing a imprinted image.

Expect more games to take this process in 2013 even as we move toward encounters that participate users in their real surroundings. However the most amazing software that the industry may hope is merely peripherally related to augmented certainty. 3-D content is difficult- it's difficult and expensive and time-consuming to make, and could present the largest barrier to producing augmented simple fact experiences. Augmented certainty needs an app that easily creates 3-D content and exports it in major recognized formats. Think "Get Something" matches iMovie, in 3-D.

That would be something.

Trak Lord is the top of US Marketing for Metaio, the leader in augmented reality research and applications. Before becoming a member of with Metaio, Trak attended Dartmouth, where he first started working with augmented certainty technology, and then relocate to Silicon Valley and consult for social marketing and augmented certainty startups.

Since signing up for Metaio, Trak has journeyed all over the world evangelizing augmented reality and Metaio's research. He also handles Augmented Reality Blog, the most extensively read source in the industry.

Augmented Reality

Explained by Common Craft

What it teaches

This video can be an launch to augmented reality - a growing way to utilize camera phones to find out about the world around you. It introduces the technology and protects the basic applications, including:

A higher level launch to the big idea

Deploying it to discover a restaurant

Using it to compare products, be entertained

A look at future likelihood of augmented reality

Video Transcript

I think we can all agree that reality is really great. It's whatever we experience through our senses like our eyes, and phones with surveillance cameras. The Internet is awesome too, however the Internet and reality have a hard time working together. Thankfully this is changing quickly. New tools imply that the earth around you can now be observed with a covering of new information from the web.

Let's start with an example. If you have ever seen a movie with a fighter pilot, you've seen the pilot's view from the cockpit - but something's missing. The pilot needs a layer of information that adds useful items to his view of actuality. Recently, this type of layer started working on your smartphone. But rather than flight data, you have data about the world around you. It's Augmented Certainty.

Let's say you're hungry with a active intersection. You will discover multiple restaurants around you, but you have no idea where they are or which one is the greatest. You could research each one on a computer, or maybe take your chances.

But now, because of new software on mobile phones, you can simply point your phone's camera at properties around you and voila! Restaurants are magically highlighted and a part of information about the restaurant shows up on the display.

Another example is shopping. You could point your camera at a product and visit a level of information about it, like prices of the same product at other stores in the area or on the web.

And this operation only takes a few things. First, a smartphone with a camera to capture actuality. Second, a link with the web for receiving the covering of information. Third, software on your cellphone to take it all together. In addition, it helps to have a telephone with GPS and a compass so that it knows which route you're facing.

Augmented simple fact can also utilize a camera attached to your personal computer. You can take products in front of the camera and see a level of information on your display that makes simple fact more interesting and even fun.

These examples are just the beginning. In the foreseeable future, you might wear glasses that have a tiny display that you can view while walking. While you walk by stores, properties, people and products, this screen exhibits information from sites like Wikipedia or Google. Suddenly your the truth is richer and more interesting. It's coming, but augmented fact has a long way to go. Keep eyeball out for ways that augmented reality contributes levels of information to your actuality.

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