Brand Setting In THE PROSPECTIVE Market For Nike

Its Products offer an array of options for the individuals; from sports activities equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a definite impression in consumers' head and differentiated its products from its competition. Promotionally, it offers continuously tried to target the world's children population through golf ball most popular game surrounding the world. Nike partnered with JORDAN to possess his name Jordan shoes for field hockey and designed Jordan I, Jordan II and accompanied by a lot more. Nike's marketing strategy is accepted to be an important element of the company's success. Nike is put as a premium-brand, selling well-designed and incredibly expensive products. As same time Nike will try to lure customers with a marketing strategy centering on the brand image which is attained by distinctive emblem and the advertising custom logo: "Just do it". The external impact promoting the Nike is brand is the sports culture of people here in United States. Whether it can be the reason to be physically fit or being allured by the athletics personalities, sports have grown to be the substance and passion in the United States. NFL is another event which ties USA culture. Nike sneaker are designed for the professional sportsmen, the craze of extreme sports and fantasy towards activities personalities have been growing. Nike partnered with new discomfort in the sports world Rhonaldino from Brazil and released a soccer shoe based on him called "Tiempo Guri FG" which impact world's soccer lover. The other external influence promoting Nike is interpersonal status of individuals. The price of Nike shoe is affordable for the center class and higher middle class. Teenagers remain competitive among themselves to be coolest of all and climb the ladder of social status by putting on Nike tennis shoes and such kind of brand connect the themes or templates that are highly relevant to them.

Brand Placement in the prospective Market:

The Nike's effective Marketing Combine Program supports the brand positioning in the target market. The Nike 4P's elements as shown in the architectural diagram, distinguishes it from its rival challengers. Its Products is actually designed for sporting events. Its product is known as to be highly effective and comfortable to the athletes. It offers dominated USA sports market. It really is recognized for the quality of its shoes and has gained the reputation all over the world. Because of its top quality shoes, its Prices are usually greater than the standard brand. So, the clients perceive it as high-end product. NBA and NFL has always been its favorite playground to market the product in the U. S. AMERICA culture ties tightly to American Football, the mostly observed showing off event in the U. S. They have dominated in the soccer market with its the majority of the NFL situations sponsored by Nike. But for its worldwide customers, it has been successful in teaming up with the Soccer, golf and even in FIFA world cup. Recently, Nike opens Nike golf universities and junior camps for junior golfers wanting to hone their golfing skills and achieve the next degree of their playing professions. (Worldgolf. com April 10th 2007) The alliance of Nike and Apple brought world athletics and music jointly. Nike + I pod sport set up changed the way people run and created better operating experience. Nike chooses independent marketers. NIKE provides its products through about 22, 000 retail accounts in the U. S and licensees in other countries. The Brand fact of Nike means a unique way of expressing sport in forms of performance, whereas its Brand personality is seriousness of runners and global representations.


Nike is number 1 athletic sneaker of the United States and creates goods for a variety of sports; they may have competition from every sports and sports fashion brand. Originally, Nike experienced no direct rivals because there was no single brand which could compete immediately with Nike's selection of activities until Rebook came along in the 1980s. Now they have got competition like Adidas, Puma and Rebook. The top U. S. made Nike is recognized as high tech sports shoes.


Nike truly targets its athletic products, alternatively than focusing on fashionable outfitters. . It includes involved in the ethnical phenomenon in the world using its world's most observed events like Hockey and Soccer. Also, it's successful in increasing the interest of the United States athletes with its most watched sporting event-NFL.


http://en. wikipedia. org/wiki/Nike, _Inc

http://www. sneakerhead. com/jordan-brand-history. html

http://weblogs. hitwise. com/heather-hopkins/2006/04/fifa_world_cup_opportunities_f. html

http://www. worldgolf. com/newswire/browse/8894-Nike-Golf-Schools---Junior-Camps-open-Advanced-Player-School

http://www. nike. com/nikebiz/news/pressrelease. jhtml?year=2006&month=05&letter=k

http://homepages. wmich. edu/~b4cooper/researchpage

http://www. cs. ucla. edu/~gavin/pub/IntlBusMgmtNike. pdf

http://findarticles. com/p/articles/mi_hb3070/is_200005/ai_n7728392

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