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Business Ethics Are A FUNDAMENTAL ELEMENT OF International Business Strategies

This theme review investigates the business enterprise ethics and their unequal execution in international business. Business ethics are an important part of any business strategy of the company. Ethics have been mentioned from centuries. Companies represent folks, where they put in most of the time. A few of their actions make many multinational organizations more influential on the planet trade. Hence a few of decisions taken by organizations, whether they are good or bad affect the business's image in politics, public, legal societies. This review has debate on the action of companies. Debate has samples from different societies and countries.


The topic for this research essay is "business ethics are a fundamental element of international business strategies but implementation is often uneven. Discuss using instances from one sector". This topic is broader in its true meanings so for the purpose of discussion, boundaries have to be drawn for better knowledge of the topic. International business basically comes from international trade. Trade among nations has prehistoric evidences. Old African tribes required schedules and clothing for spices and essential olive oil. In those times trade was among neighboring countries, with the passage of time trade expanded to a long way away nations. During history decades Roam, Italy and china were the major trading centers. International business been successful to the present time when idea of global business made an appearance. Different societies and countries have different ethics and principles. These distinctions in ethics could be due to religion and customs. These ethics also have their influence on the conduct of business. These dissimilarities in ethics and prices raise problems in the carry out of business internationally. To eliminate these problem companies and establishments need widespread code of business ethics. The importance of universal code of business ethics became more evident in 20th century anticipated to increase in international ventures, franchising, licensing and emergence of multinational companies. Companies and market sectors make agreement on transnational specifications or universal moral criteria for business goal, but this will not imply that those benchmarks are put in place as desired. There's a gap between advisable and desired execution of ethical norms. Desirable means that what's right and good, while desired means what folks really need to get. For this reason gap, the execution of business ethics is often considered to be uneven. This uneven implementation is reviewed in this research essay, using samples from private sector. How and just why organizations have unequal execution of business ethics. What exactly are the results of this uneven implementation?


Following questions were intended to specify the research area of the essay:

What is business ethics?

What is the need of business ethics?

How organizations make uneven implementation of ethics in international business?

Why the execution of business ethics is unequal in international business, talked about in good examples?

What will be the results of unequal implementation of ethics in international business, mentioned with examples?



"Ethics are thought as the moral specifications of a person or in a collective perspective it examines the moral standards of a culture. The study of ethics also asks the questions that how these benchmarks connect with lives, are these benchmarks are fair or unreasonable, if they are reasonable then whether they support of good reasons or poor reasons" (Velasquez, M. G, 2006, p. 10).


"Business ethics consists of the rules and benchmarks which guide lines in the world of business. Stakeholders of the business enterprise like buyers, customers, employees, the legal system, interest categories and community chooses that whether a particular patterns is right or wrong, ethical or unethical in an enterprise environment. Although these teams may or may not be right in their decision but it true that their decision influence the society's behavior of approval or rejection of the business and its own activities"(Ferrell, O. C et al, 2000, p. 6).


"Any business which is involved with trade or investment across the national borders is recognized as international business. Nowadays it is not necessarily to be involved in trade of physical products, companies also trade intellectual possessions like technology, know how, capital and services over the national border" (Cavusgil, S. T et al, 2008, p. 4).


"Following are major misperceptions regarding Business ethic,

Business ethics are related to religion and not the responsibility of management. But it isn't true because business ethics will not make an effort to change the basic values or souls of people. It only concern with the behavior of individuals at business place.

Most of business managements think that their workers are honest in their daily life so their actions running a business environment may also be ethical. Hence business has no need to pay attention to business ethics. But the situation becomes much more difficult when business faces complex honest issues like when a business decision have a significant effect over the stakeholders of the business.

Business ethics have major concern with philosophers, academics and theologians. Business organizations have no direct concern with it in day to day activities. Cause of this misperception is little involvement of business market leaders or professionals in ethical discussions or literature. So many believe that ethics are only for the discourse of philosophers and academics.

Business ethics is the lecture directed at bad people by good people. But it is the reality that good people can also take bad activities, specially when they are working under stress or lost. So handling business ethics is not a preaching but supporting others for taking ethical activities even under stress or challenging situation.

Ethics cannot be managed in a company. Ethics are been able in a small business but often indirectly. The organizational habit or the patterns of the founder / head has great moral effect on the patterns of employee. Regulations regulations and proper priorities like market talk about, slicing cost, and revenue maximization have great influence over the business enterprise ethics.

Business ethics and interpersonal responsibility is a similar thing. But on the whole public responsibility is taking care of of business ethics. Business ethics will involve a credit card applicatoin of ethics to the organization community, ways to determine responsibility running a business dealings, the id of important business and public issues, and an examination of ethics running a business. Where the social responsibility deals firstly with the recognition of important business and public issues, second with critique of business.

Organization is not in trouble with the law, so its activities are ethical. One can be unethical even he manages within the law. For example covering the info from higher management, making constant grievance about others. Mostly the undetected unethical behavior brings about law breaking". (Mcnamara, 2010)


"Business ethics provides directions for making a selection among alternatives decisions and business actions. Mostly it is known as that business ethics need to be ideal. Nonetheless it is truth that ideals have little relationship with daily life decisions. Ethics offer the way to choose among different judgments and actions focusing over the values those activities or judgment will impose last mentioned on in the specific environment of variety country". (Kline, J. M, 2010)


A businessman's ultimate target is to make revenue. As Friedman, M (1973) claims in an article "the public responsibility of business is to increase its profits" (p. 2).

Anything a businessman can do in the best interest of contemporary society is usually to be a good businessman. It means that they must try to optimize the income which is the best focus on of any business. This is actually the point when entrepreneurs think that instead of squandering time and resources with ethics they should focus on financing, marketing and business businesses. "So long as a business is functioning within the guidelines, the only interpersonal responsibility of business is to increase its revenue with the use of business resources. Concisely it can be said that remain in available and free competition without being involved in fraud or deception" (Friedman, M, 1973, p. 2).

Multinational businesses operate in countries where bribery, intimate harassment, racial discrimination, and lack of concern for the surroundings are neither unlawful nor unethical or unconventional. The business must make a decision whether to adhere to constant ethical rules or to conform to the local rules to maximize profits. As the costs of corporate and business and white-collar offense can be high, both for population and specific businesses, many business and trade associations have established ethical codes for companies, professionals, and employees.


"While growing the strategy for international business, organizations neglect to focus over the next point. These the basic reasons for the introduction of unethical business strategy,

Organizations are unsuccessful make consensus on the objectives for doing business on global level.

Organizations do not entail the person into the strategy development process, who may have understanding of ethics in number country.

Unable to understand the importance of ethics during strategy development as a competitive benefit.

Organizations lay the bottom of their insurance policies only on legal requirement, nor consider the ethical values.

Organizations do not recruit a person whose only responsibility is to focus on ethics at nations.

Organizations appoint their workers or experts to fill up ethics positions from organizations headquarter who have no connection with host country ethics.

Focusing on the few cultural differences somewhat than acknowledging the countless cultural similarities. " (The international business ethics institute, 2005)


NESTLE Organization:

"Through the campaign of infant formula in third world countries especially in Africa, the Nestle company hired the ladies and without giving them necessary training, they dressed them up as nurses. Those nurses recommend the formulation over breast nourishing to the moms. They convinced that using the method is superior and appears like western, while breasts feeding is old-fashioned and under-developed practice. When mothers get convinced to work with infant method, free examples of Nestle newborn formula were given to them. Those free samples lasted long enough to dry out the mother's breast milk because of the insufficient use. Now at that level mothers were required to purchase the infant formula. The business continued this strategy irrespective of worldwide protest. Protesters said that potential for getting sick is higher in children who were using infant formula as compared to breastfeeding in under-developed countries. The business evolved its strategy only after years of massive boycotts of Nestle products by consumer". (Hooker, John, 2003, p. 4).


From the business enterprise viewpoint the business's inflexibility was perfectly justified. Because "the major public responsibility of any business is to create gain using company resources and functioning within legal boundaries". (Friedman, M, 1973, p. 2) The business directors experienced no right to withdraw a profitable and legal product, although innocent infants were suffering scheduled to it, until boycotts changed the public thoughts and opinions and company started to suffer financially. Although the newborn formula itself had not been the cause of deaths but the unethical strategy used to promote marketing in under-developed countries was major cause of those sufferings. "Following are four issues that can arise when poor mothers in developing countries move to infant formula,

Infant formula must be blended with water, which is mostly polluted in poor countries. By using this contaminated water causes diseases in infants. Due to higher illiteracy rate in those countries, majority of mother did not learn how to wash the bottle and prepare it for nourishing. Nestle write route for use only in English. So the moms how know to read in their native language, cannot understand the directions.

Even the moms, who understand the directions, don't have the methods to perform it. Because of the lack of petrol.

Most of the indegent mothers cannot afford the infant solution. So they use infant method in less variety as compared said quantity to make it go longer. But baby are affected by this practice because he not getting the mandatory amount of diet.

Infant formula cannot be the true alternative of breastfeeding. Breasts feeding has many natural benefits like, copy of antibodies from mother to baby, essential amount of diet required for brain and nerve development and repeated breastfeeding can also wait the go back of fertility in moms. This can help the mothers of poor countries to space their births.

Although Nestle is aware that these problems were arising by use of its unethical online marketing strategy, but it persisted the campaign, until general public boycotted its products". (Wikimedia Groundwork Inc, 2011)


Business activities of Nestle in this specific case fall in that category which include actions that may be legal but may also be said "bad". Most of the business issues related to ethics show up in this category. Companies claim that if they do business lawfully then their activities are ethical. They do not accept the reality that ethics are something more then to follow law. Nestle is probably the leading providers of products and services that make life easier for a huge number of folks worldwide. This can only be achieved through the managers who do the good work. But as said preceding mangers must pay attention to whether they are actually doing good business.


BHOPAL Devastation:

On the night of 2nd December 1984, a pesticide company close to the Bhopal (India) released the 40 tones of poisonous gas directly into air. 50. 9 percent shares of place were had by Union carbide, an American possessed company. As the white clouds of poisonous gas settled over the sleeping resident, it burnt their eyes and lungs. Many passed away just a little after inhaling the gas, local regulators says that 3000 people perished on that evening. But these are gross underestimates. Matching to Aminesty international total fatalities were at least 7000. But campaigners say that total deaths in last twenty years are 20000 credited to Bhopal catastrophe and half a million are still suffer with persistent illness. Following the disaster Union carbide made an out of court docket arrangement with Indian government and paid $470m in 1989. The groups of victims received $550 per fatality as payment. (Ramesh, 2004)


A amount of factors led to the leakage of gas. The commonality among most of them is the fact they were all related to cost lowering. Herb was under damage and was operating only at 1 / 3 of its capacity. Before the disaster night, safety auditors described security concerns. But no action was used by management. In the long run on the disaster nights, all six safety precautions responsible to avoid leakage were either discontinued, malfunctioning or weren't sufficient, all this was because of the cost cutting tendencies of company.

This was one perspective of incident. After the accident a significant issue was whether the circumstance should be settled in American court docket as wished by Indian federal government or within an Indian court docket as wished by company. The reason behind that was that if case had been in American courtroom, then compensation designed to victim people might be many more times than actually it was made at that time. After five years deal with Union carbide made an out of judge settlement with federal government of India for $470m.

A case continues to be present against the chief professional of Union carbide. He was released on bail in 1984 rather than came back to India. Union carbide remaining the city in 1999, but tons of chemicals were left out. These chemicals contaminated the underground water in encircling areas and are a major cause of diseases in the poor of Bhopal. (Fisher, C and Lovell, A, 2009, p. 479-481)


This case shows that some time multinational companies make the most from the legal systems of different countries. Because they have the decision over which jurisdiction they would like to submit the situation. Union carbide had taken the benefit of Indian jurisdiction and shut the case from its bed linens by making a low price package. If company had to handle the similar circumstance in its home country, the payment may be often higher than they performed. However examples of such conditions are typically from producing countries. Those expanding countries will be more interested in foreign direct investment. So the exploitation or taking advantage of developing countries poor institutional jurisdiction can ethically objectionable.


THE Chinese language TAINTED Dairy SCANDAL:

"China dairy products industry is a major exporter of dairy products. But with the disclosure of tainted dairy case in 2007, many countries like Hong Kong, Taiwan, Singapore, South Korea, Indonesia and Australia forbidden the Chinas dairy products. Many other companies who were using Chinas dairy ingredients in their product also recalled products.

Sanlu Group is a Chinese language dairy products product company; in August 2008 it was found that they are employing melamine in their milk products to increase the necessary protein like look. Melamine was added in such a huge amount that it caused kidney inability in children. Later it was within government research that 21 other dairy products companies were also using melamine in their products. All of the polluted products were recalled and said to be disposed off. Sanlu Group quit production following the confirmation of contaminants. Chinas ministry of health prepared the other countries about the presence of melamine in milk products. Chinas dairy industry suffered badly after this incident". (IBS middle for management research, 2011).


Sanlu Group customer support department received grievances from consumer in Dec 2007 about babies getting sick following the use of baby formula. But customer support office of company did not report these complaints to executives until May 2008. Later in Jun 2008 Company received issues regarding kidney rocks development in infants being fed the Sanlu baby formulation. Again the client service department did not took notice until the scandal became public in August 2008. After research 21 other dairy products companies and many administration officers found guilty. Companies did all of this to meet up with the high demand of milk products. In China the demand per capita of dairy products product increased from 2kg in 1980 to 22kg in 2004. Companies tried to exploit this popular of milk products and to get financial benefits.


From above circumstance it is clear that business ethics are how unevenly applied in true to life. Chinas Tainted dairy case has put more emphasizes on the implication of business ethics and norms. This circumstance severely affected the repute of china's companies. Companies also encountered criticism over their later response, as these were aware of contaminants but nonetheless waited for the inspection article before apologizing.

It is also clear out of this circumstance that being ethical in daily does not confirms does not a guaranty that one will also be ethical running a business environment. Employees of Sanlu group's customer service department were maybe having good ethics in lifestyle however they didn't perform ethically in business by hiding the info for top professionals.

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