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Effect and procedure for globalization at General Motors

General Motors Corp, the worlds greatest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327, 000 people surrounding the world. With global headquarters in Detroit, GM companies its cars and trucks in 33 countries. In 2005, 9. 17 million GM vehicles were sold internationally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's greatest countrywide market is the United States, followed by China, Canada, the United Kingdom and German. The business reported $192 billion in sales and generated net gain of $10. 6 billion. (www. gm. com, 2010).

Despite GM's extensive success, it has been facing pressures consequently of the depth of globalization to innovate technologically which has led to the business slashing 30, 000 careers and concluding nine UNITED STATES factories. (Weier, 2005).


For the purpose of quality in understanding this is of globalization, a quick understanding of the entire idea of globalization is important. Adiwijaya and Djati (Schulp 2006, p. 2) identified globalization as the worldwide and global exchange of goods and ideas between your human race and its own populations that has existed for nearly 2, 5million years back but has intensified during the last 500years therefore of the influence of western and Western european expansions. The effect and procedure for globalization varies in one country to some other which is affected and mirrored on the conditions of the economics, politics, and culture, nevertheless, on the whole there is a structure of the trends or impact of globalization. Thus, Globalization creates changes in the macro extent of the environment of the world such as economic, political, and sociable and culture, and technology. (Adiwijaya and Djati, n. d. )

Economic Conditions: The entire world economy has improved enormously and one of the very most fundamental changes is the introduction of global markets, global competitor, and the integration of the economic. The increasing of the quantity of the administrative centre movements is now more popular since the emerging of the integration of the economic such as Europe Union and Free Trade Area Firm worldwide. The effect of that condition is that lots of multinational and international companies expanded their business outside their origins country. (Adiwijaya and Djati, n. d) Hence, these changes have motivated the introduction of the world overall economy as the prominent economic product (Keegan, 2002, p. 8) according to (Adiwijaya and Djati, n. d)

Political Conditions: Globalization has evolved the politics and legal aspect of a society. It includes influenced countries and government authorities to lessen its adjustments over businesses and its own economics. The integration of monetary and the Free Trade Corporation are the primary reasons behind the situation. (Penar, 1999).

Social and Social condition: It was argued by Adiwijaya and Djati (Hofstede and bond 1988, p. 8) that 'culture is the collective programming of your brain that distinguishes the members of 1 category of men and women from those of another'. Globalization has changed the culture and cultural life of different societies into the 'cultural universals(Murdock, 1945)-A term which is employed to send the similarities of behaviours of folks of different ethnicities which is influenced by athletic sports, body adornment, preparing, courtship, dancing, decorative skill, education, ethics, etiquette, family feasting, food taboos, terms, marriage, mealtime, treatments, mourning, music, property protection under the law, religious rituals, home rules, position differentiation, and trade. (Keegan, 2002).

Technological Conditions: Information and communication technology has played out a tremendous role in the process of globalization. Societies are employing the internet to compare goods and services, showing information about competitors and being able to access organisations product offering. This awareness platform has made the tastes and product choice of consumers very hard for companies to fulfill and interacting with up with their taste preference, quality and standard can be an issue a company got to know how to resolve if they wish to stay in business.

The Impact of Globalization

Adiwijaya and Djati (Kotler and Amstrong, 2004) declares that 'the first impact of globalization is the emergence of connecting solutions like the computer, information, communication and vehicles throughout the world computer, relating to Adiwijaya and Djati (n. d) makes life easier in both person and personal activities. People cannot stay without using the computer nowadays and a proven way or the other they use computer technology in their daily life, the Automated Teller machines (ATM) and online banking system has changed the buyer purchasing process, the Computer and the web technology for example is becoming an inseparable unit that complements each other. Nowadays, Computer is a mass media in communicating, sourcing, and exchanging information over the deterrent of your energy and space right through the internet and through the internet (www) system. The computer, information and communication technology leads the world into a fresh era called the 'Digital World'. Adiwijaya and Djati research (Cited in Charles, 2003) indicates that in 2005 alone, worldwide internet users reached a complete of 1 1. 12 billion which is around 18% from the total human population on the planet. While Technology in vehicles created mostly the introduction of Containerizations. This has helped organisations and individuals travel goods effectively and effectively which technology has taken the world more than US$ 1. 2 billion in forex transaction every day. (Adiwijaya and Djati, n. d)

The second impact of globalization corresponding Adiwijaya and Djati (Cited in Charles, 2003) is the declining trade and opportunities barriers worldwide. This can be divided into globalization of marketplaces and the globalization of creation. The globalization of Market segments has necessitated the slipping barriers to mix boundary trade and made it simpler to sell internationally. Charles (2003) in confirming Adiwijaya and Djati study stressed that tastes and personal preferences of consumers in different nations are starting to converge on some global norm by offering standardized global product worldwide that help create global market. Thus assisting to merge separate and different marketplaces into one global market. While the globalization of development identifies the sourcing of goods and service from locations and proximities around the world to seize benefit of national differences in quality and cost of factors of creation (capital, labor and energy). (Adiwijaya and Djati, NA)

The impact of the Introduction of connecting technology on Standard Motors (First Impact of Globalization)

Varley and Rafiq (2004) argued that, the quick propensity for organisations to remain competitive globally has resulted in the globalization of the world market. And therefore globalization of retailing activities is a significant management issue for some big and large retailers today which is going to intensify in coming years. The introduction of on-line retailing (e-commerce) and the internationalization of retail operations (Adiwijaya and Djati, NA) have been a phenomenon issue which have created impact in the auto industry, and Standard Motors experienced their own show of this issue to deal with. Davis and Ward (2002) supported this fact when they explained that on-line retailing is truly a big phenomenon in the retail industry worldwide because it has changed the way people engages in trades and it created the concept of non store retailing format. Nowadays, the on-line retailing is a serious competitor to the permanent store retailing. Therefore many traditional sellers have tried to build up their own presence on the internet (Davies and Ward, 2002).

General Motor Opponents are benefiting enormously from using the internet to attain their customers. The Swedish automaker Volvo has made the most progressive use of the Web. Toyota; the foreign car manufacturers started out to expose multi-lingual websites on the internet in past due 1995. Chrysler is another company on the web

Thus, Standard Motors knowing the threat of allowing its competition to capture all the internet consumer of Auto-mobiles decided to follow suite in the technology style by going online with GMBuyPower. com which is currently lively throughout US. The website provides consumers with:

Comprehensive vehicle information

Third-party competition comparison

Access to supplier inventory

A personal concept centre to talk to dealers.

A "no-haggle" online list price good for a day.

GMAC funding options.

(Source: http://www. gm. com/generalAbout. com)

Consumers who go to the GMBuyPower. com site can browse through descriptions and technical specs covering over 200 car models. Online retailing has helped GM generate additional sums of new customers and income.

Also, Competitive pressures brought on by globalization have required Standard Motors to concentrate on invention. This pressure to innovate has necessitated the need for talented technicians and scientists. "The auto industry, for example, has significantly broadened the consumer electronics and computer content on the vehicle, with applications today ranging from powertrain adjustments for improved fuel overall economy and reduced emissions, to increased safeness systems and chassis controls, to on-board marketing communications systems like OnStar. ". (Jamie, 2002). That is why to meet the ever-growing dependence on advanced technology in vehicle processing Basic Motors have used and recruited talented international individuals, scientists, engineers from Europe, South America, China, Indian etc during this last decade it has helped General Motors to produce and develop various products, technology and business creativity. Today their innovative programs including the Gas cell technology development is conducted throughout the world. (Jamie, 2002)

The impact of declining trade and Investments obstacles on General Motors (Second Impact of Globalization)

The impact of the declining trade and investment funds obstacles on in the Auto-mobile Industry (globalization of Marketplaces and globalization of creation) has increased the opportunities for Organisations in the Auto industry to internationalize and reproduce its costs through development in other countries. The expansion forecast for all of us and UK market is low compared to the growth probable of emerging markets. It's important to notice that Emerging markets overseas are generally dominated by smaller vehicles unlike the united states were customers purchase large and luxury car, sport electricity vehicles and vehicles. As the per-capital incomes of these emerging markets are low the inexpensive and small vehicles are the products of choice. The critical issue that faced General Motors was how to move into newly rising markets to be profitable as quickly as possible regardless of the fact that "basic" vehicles offer little room for profit margin. (Jamie, 2002) The mission to build up the right vehicles for these targeted emerging market segments necessitated for the forming of partnerships which will find the money for them the chance to pool resources in conditions of components, architectures and leveraging. One important way it has done so is through the forming of 'Global Automotive Alliances'. The GM alliance network includes Basic Motors, Opel/Vauxhall/ Holden, Saab, Fiat Auto, Isuzu, Fuji Heavy Market sectors (Subaru), and Suzuki. Taken together, these companies currently sell more than 13 million vehicles on an total annual basis". (Jamie, 2002). GM has a significant jv in China and Russia where key inputs are cheap.

An important Incentive for GM forming an alliance with Suzuki is to help GM quickly create a existence in the Asian Marketplaces and to have access to Suzuki small car platforms and its low-cost manufacturing know-how and then for Suzuki to have access to GM advanced solutions, particularly different propulsion and cross types systems, entry to the growing Latin American market, and worldwide aspect sourcing. (Jamie, 2002)

Another motivation is to afford GM an opportunity for element and architecture sharing. For example its alliance with FIAT helps it develop machines for both companies via their successful platform synergies. Allowing for them to develop several models of chassis from confirmed platform and an integral advantage of program sharing is that a common body processing system can be used to produce almost all their car models. (Jamie, 2002)

Lastly, another important incentive driving automotive alliances is the need for the auto companies to lessen their research and development costs. ( Howell, 2000) GM is dealing with its alliance partners on more than 50 joint technology development projects and they have shaped research partnerships with other manufacturers, suppliers, universities, and governmental businesses. That is very important because they're under tremendous pressures to provide more ground breaking products because customers continue steadily to raise their flavour and expectation regarding quality, reliability, security etc. (Jamie, 2002)

Demerits of Globalization and Ways of solve them

Despite the substantial benefit for globalization there is absolutely no doubt that this has its disadvantages as well. In addition, the many demerits accruable to globalization can't be solved by Standard Motors by itself. Those it can affect are the Micro impact globalization creates in their company but the exterior elements are better resolved cooperatively by political organisations, NGO, policy makers, Trade bodies etc.

The demerits of globalization can stem from the following:

The risk requires in the economics of globalization-Investing and funding product introductions in new market segments are costly and capital outlay investment generally originates from existing operations. This may be reasonable enough to do when economic situation in company's home country is very good but with the existing financial and financial slowdown in the world and especially for USA there exists gigantic amount of pressure on companies seeking to internationalize abroad. Within the automobile industry for example it'll even be more difficult for GM to endure in new countries where customers are interested mainly in basic transportation-products offering thin income, which further complicates the return on investment in the short to medium term. (Jamie, 2002)Moreover, due to the competition which could direct result between local and countrywide brands, companies may attempt to gain a competitive surface by participating in attractive promotional programs thus leading the society into a consumer modern culture, thereby increasing the level of creation products, increasing the level of unemployment, then necessitating traditional western and foreign companies to go productions in another country where there is higher production and lower costs and lots of the experts from high growing nations moves to these countries to load the nice job position in the firms and folks in the modern culture who aren't experienced and competent enough will lose their job. (Adiwijaya and Djati, NA)

However, the rapid stream of capital can help GM overcome this problem. Regarding Friedman (1999) A "positive business case for a new market investment can evaporate as a new manufacturing facility has been built. "Also, while they make an effort to compete they should do so ethically and try to create jobs rather than minimizing them.

Internet Scam: Online retailing via the internet has led to a new influx of cyber-crime called the Internet Fraud. Internet Fraudulence has grown to $6 billion annually and is expected to reach $1 trillion in a couple of years in america alone. (Jamie, 2002) This crime can be perpetuated from everywhere and the best way to solve this is a collaboration between major businesses whether afflicted or not and the government. GM should ensure that their cyber wall surfaces are secure. Additionally, to cope with this worldwide cyber problem, the FBI now has office buildings in 44 countries about the world. (Jamie, 2002)

Local economic uncertainties in new markets are another problem. For example, changing inflation rates, unstable currencies are serious problems encountered by companies internationalizing or committing because these problems are difficult to anticipate and companies may have little or no experience in spotting and combating them. (Jamie, 2002). Basic Motors can avert this issue by making certain they conduct marketing research before getting into a very unpredictable market which have economic instabilities.

Political forces can add to the risks especially financially. Two clear -slash cases are China and Russia, countries where the relationships between the U. S. and the national authorities can have a significant impact on GM businesses working in those countries. (Jamie, 2002). Also, Another problem which might lead to the internationalization of your company like GM could boycott or demonstrations of the neighborhood people in the contemporary society which may possess the notion that GM global brand triggers the destruction of the local brands. NGO's have become very powerful and are influencing people are federal.

General Motors must pay close attention to the powerful effect of NGO's so when business allow support the training of the NGO's to help build its promotion Also, in coming into countries like China and India the best function of relationship should be considered a jv with a solid local company in both countries if positively take part in partnerships in the area of research and charitable investments.

Different nations take differing methods to energy conservation and environmental issues; life for the automobile manufacturer becomes more complicated and costly. If for example car companies and their partners form an alliance to profit by sharing motors and architectures and incidentally, fuel costs and quality and environmental polices change greatly from country to country, such synergies become difficult and more expensive to achieve. (Jamie, 2002) However, International harmonization of vehicle laws with respect to energy, the surroundings and protection would benefit the maker and ultimately the customer and decrease the adverse aftereffect of globalization concern on energy conservation and the surroundings.

The differing interpersonal and ethnical norms among countries are another setback of globalization. This setback can be strategically reduced by Standard Motors making certain they need to be 'good residents' by first of all understanding that a truly global company must surely own an internationally diverse management teams. Simply, transferring an American born executives off their US office to carry executives position in the web host country cannot help the company in the long run. Thus, the best way to help accelerate the globalization process is to recruit and empower an international professional team within the variety country which who speak the terms fluently, understand the local culture, and help the corporation accommodate regional needs. (Jamie, 2002)


Globalization is a perpetual process whose impact has created a new way of rivalling and doing business. The emerging of hooking up technologies and the declining trade and investment obstacles worldwide are the primary impact of globalization and GM did not escape out of this trend as well. These effects have evolved the Macro aspect of the society to which GM will sell to or conduct business in. The cultural cultural, economic, political and technical conditions has been designed by the effect of globalization which has necessitated the need for GM to innovate, Integrate, internationalize and look for ways to stay as the most significant Auto-mobile manufacturers in the world.

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