Feminism needed positive female character types but seems to have contributed to its decrease as a politics activity by refusing to recognise your body as a site of change and experimentation, with the capacity of being imagined outside the notions of "lack", "passive", and "other".
A person can be masculine and feminine, productive and passive, and more and more the body is changed through exercise, fashion, make-up, and hairstyles.
Individuality is the defining feature of an modern day consumer culture. The idea a person can be anything he or she would like to be makes politics activities like feminism progressively more unnecessary.
Current society considers people as consumers and videos are made for folks as consumers. In capitalist societies grand political ideologies have been replaced by specific consumerism.
One could ask whether feminism is relevant any more as women occupy the same tasks as men in contemporary society and in motion pictures. Female characters can be found in every genre, from street videos to westerns, from action to science fiction.
Cinema sometimes appears as genuine entertainment in a global where individuals search for pleasure and satisfaction. The feminine action heroines represent similarity and difference, a middle space between binaries of masculine and female.
They have contributed to the new spots exposed for women in movies and in societies. One could see these characters as a celebration of difference and individualism. You will be and become anything you want.
It is no longer essential to organise the world through rigid binaries. By denying women the probability to take pleasure from images of energetic, ambitious, and even violent women without lowering them to pseudo males, feminism has lost look of the plan it attempt to achieve.
Furthermore, historically feminism like other critical activities has rarely tackled subjects that are not white and fundamentally heterosexual.
Feminist film theory has inherited many of the cultural capabilities and biases of its male predecessors. The centrality of sexual difference, especially in psychoanalytic feminism, and its difficulty in working with other variations- of course, race or erotic desire- have appeared to fix feminist theory within the dualism it looks for to clarify (Thornham, 1997).
Feminism has more or less worn out itself through its obsession with binary logic. Films are increasingly enjoyed as real entertainment and the battle of the sexes has been substituted by celebration of difference and consumer culture.
However, this does not mean that the problems dealt with by feminists have been fixed or they have disappeared.