Posted at 01.10.2018
The increased integration of humanity beyond the national borders is compressing the planet into an interdependent global community. Today, many equate the process of globalization with the promotion of hobbies of the West, whose hegemony is propagated through the thought of liberalism. Due to the Western superior ability and ethnic imperialism, the so-called "UNDER-DEVELOPED" countries feel compelled to admit their superiority and subsequently to acculturate themselves, agreeing to the Western way of life as a norm. The greatest consequence of this is homogenization of ethnicities and the increased loss of identity in the process of implementing Western ideologies.
Today, the globe we stay in is taking part in the process of an elevated integration through the movement of folks and goods. The growing development of communication makes the unification of the entire globe appear as something completely natural. Globalization in our societies and every day lives. . . . . . . . .
However, the question that has been imposed upon us is whether this compression of the world into one global contemporary society means that the entire world has been enriched and unified, or might it be torn apart by countries' self-interest conflicts in the battle for preservation of their identities?
The wide range and diversity of the civilizations and identities is definitely, without a doubt, an integral part of who were. Societies and ethnicities learn how to grow and prosper through overlapping and borrowing from one another. Some would argue that cultures shouldn't be perceived as individual, but that they need to be reviewed in a far more general way, given that they constantly change and progress. Cultures discontinued being related to a mere geographical area and its society; nowadays, they can be linked to the modern-day time that they exist in, as well concerning the entire world. Thanks to the procedure of globalization, today we've unique emerging ethnicities, such as Internet culture, performers' culture, culture of the teenagers from round the world and more that are becoming a part of a universal set of values and ideas, turning the entire world into one global culture.
However, while this unification of civilizations has its benefits, at the same time it brings along the chance of the intercultural and identity-related issue. For a lot of, their culture is everything that makes them who they are, it is an essential part of the identity. For instance, in an instance of the possible dispute between ethnicities that have confronting views and prejudice against each other, their people will hang on strongly with their national identification and culture, because they feel intimately related to it and view it as their coverage. In order to maintain ones culture, terms or faith, people very often get involved in conflicts. Most of all, these conflicts becomes frustrated by the consuming affect of biased multimedia. . . . . . . . . . . . . . .
Furthermore, as a result of negative stereotypes, different cultures may view the other person as alien and threatening and can result in a "clash of civilizations", as Huntington identifies it. FOOTNOTE NEEDED On top of that, an increased discussion between cultures can lead to the creation of a unified culture enforced by the more influencing and dominating one. Therefore, this might lead to the homogenization of the world. This brings around cultural imperialism as an inherent part, and a product of the entire process of imperialism, where one country with prominent overall economy, culture and coverage has control over others. This triggers the local ethnicities, especially those in the so-called "Third World" countries, to be exploited and challenged by the prominent, most often Western ideals. Unsurprisingly, this comes as an effect of many ages during which Western had the chance to create its dominance in the world. Cultural imperialism occurs when one culture is offered in that manner that is seems undeveloped and non-modern in comparison with another. Appropriately, the prominent culture's benchmarks and norms become gradually accepted by the local people who have confidence in its superiority. That is why some intellectuals equate globalization with the Western imperialism; they claim that the West is imposing its ideas of liberalism onto all of those other world through the procedure of globalization and for that reason ensuring and reaffirming its hegemony. Instead of physically colonizing the rest of the world, the West has chosen more subtle means of propagating its ideas. The pass on of Western, namely American goods round the world is not a simple coincidence- it is an integral part of the procedure of ethnical imperialism. Furthermore, instead of being truly a simple tendency of consumerism of American products, social imperialism suggests the implementation of American ideas such as independence of conversation and democracy. As a result, this process contributes to the constant disperse of unique civilizations across the globe as they succumb to the impact of the more powerful American culture.
So, what's in it for the West and America and what's their real motive? Many people believe the primary reason is the safeguard of the endless access to foreign market segments, along with a genuine and concrete notion in the American superiority by their citizens. However, it is simple to convince the Americans of their own superiority, however when convincing foreign civilizations, they need to become more assertive and creative. Thus, marketing, along with advertising, performs an exceptionally important role in the process of Americanization. Its importance is based on the fact that this has the ability to persuade others in the modernity and the advanced level of development of these American goods. Therefore, they start to dominate local markets, doing no good to the neighborhood economy; hence, the local production industry weakens and provides way to the American economic interests.
Another way of influencing local cultures and identities is through the automobile of Internet. It performs a huge role in propagating the American culture, and allows it to be extremely subjected to the entire earth. However, the users of Internet that wish never to be exposed to the impact of American propagating contents can simply avoid it, being that they are the active players in the seek of information online. Nevertheless, those who prefer to get exposed to it, Internet can greatly increase it. Government authorities know about this, and some of these, like the Chinese and Cuban, have restricted their citizens from the free move of information, in order to avoid the Western affect. Oxymoronically, by restricting them, their government authorities are reassuring the fact that their citizens will not be the providers, but mere recipients of the web information flow.
On the other hands, there's a substantial number of scholars who think that the process of "Americanizing" the planet is, as a matter of known fact, a good thing for the entire world. They dispute that through globalization, people become aware of the value of strengthening their id so they work on its preservation. As opposed to that, cultural imperialism can also lead to the establishment of a homogenized global personality that would help bring the world alongside one another. Accordingly, it could have a good effect, hence the globe will be more secure and steady by reducing the diverse and conflicting cultures. The Americans are already on the path to establish a solo world population with minimum or no ethnical restraints. However, the question being imposed on us is whether the uncertain guarantee of a global peace will do to justify the progressive disappearance of the numerous local cultures. Even though indigenous cultures know about the growing impact of American cultural imperialism, there is not much they can do to stop it, being that they are not strong enough to be competitive. They could make an effort to limit the usage of information, but that would contradict with the essential human privileges which guarantee that everyone is able to attain free and unlimited knowledge and information through any method of media.
Theoretically speaking, every land, religion, competition and cultural group are equal, as long as they fulfill the needs with their people. Regrettably, having superior and poor, prominent and subordinate civilizations, equality included in this appear to be impossible. However, domination is little or nothing new- it has always been around throughout the annals of the world, especially during colonization when Western powers believed they have to "civilize" the indigenous nations, while they were in reality exploiting them.
When it involves globalization and the issue of social imperialism, there seem to be two opposing views: some believe that the discussion and unification of cultures will lead to a "clash of civilizations", while some claim it'll bring around the greatly needed dialogue and assistance. The global culture of today is, certainly, being designed by the West. Nevertheless, it can and must be challenged by those that are being affected by it, who should not merely adopt their norms, but adjust and shape them so they fit the construction of their own culture and ideals. In addition, simple fact that it's not just one culture influencing the other should not be overlooked; it is actually an activity of mutual interaction and impact.
Despite the actual fact that it's one of the modern world's greatest challenges, intercultural dialogue is probably the best answer to counter ethnical conflicts and crisis. Instead of simply succumbing to the affect, or doing the opposing- refraining and prohibiting the goods, people and world organizations should try attractive to the American governments to pass laws to restrain their companies from providing goods that endanger the survival of local market, and those companies should be prohibited from doing business. America must be reasonable and confess that perhaps what is good for its own economy, is probably not good for all of those other world and that the privileges of men and women should be placed prior to the need to make revenue.