Industrial Introduction: Toothpaste Industry

There is monopolistic competition in toothpaste industry. Several different brands with several attractive qualities are available to the consumers. Some toothpaste brands give cavity security to an individual, other brands focus on strengthen gums and still others declare whitening of tooth and fresher breathing to the user. There are even toothpastes available in the market that ensures cover against bacterial diseases. In short every type of toothpaste is available in the market for the buyer as for as their oral health can be involved.

Substitutes can be found to the user in the toothpaste market. If they are concentrating on cavity protection, tooth decay, shinny and attractive pearly whites, fresher breath, reinforce gums or also help for sensitive pearly whites. Because there are so many brands and varieties are available in the marketplace to choose from it and this will depend how the brands create their USP in the mind set of the buyer.

The competition present in the marketplace is a account for the toothpaste companies. Without doubt if a fresh brand is launched on the market, it would haven't any market share to influence sales of course, if the newly launched brand has higher price than the existing brands, it will shrink sales. In order to increase market shares and higher sales, companies must come with the brand that has some features that are not already available in the market and focus on those factors that are not already explored in the prevailing market. This can help upsurge in USP of brand.

Advertising and promotional promotions of the ground breaking top features of the brand are ideal for a company to type in the prevailing market and increase customer platform. By promoting a new brand companies focus on USP which gives them competitive advantage over other companies on the market and sets the unique top features of brand in the mindset of the consumers.

(www. oppapers. com)

Competitive Analysis of Pakistan Toothpaste Industry:

The teeth paste industry of Pakistan is very competitive and 15-20 brands are available in the market. There's also overseas smuggled brands on the market that influence the market talk about. Major players and the concentration of research workers in the Pakistani market are Colgate-Palmolive, Unilever, Procter and Gamble and GlaxoSmithKline. However the market innovator is Colgate-Palmolive. There's a fierce competition among these different companies which bring about the continuous development of the new products with new and progressive features including fresheners, oral cavity washes and gel toothpaste. This shows how the companies are concentrating on different market segments and increasing their USP that too in that harsh competition. Within the last few years, promotional activities with impressive campaigns have increased the recognition about the oral care which has given an opportunity to the companies to make their innovative includes a success, by launching new and progressive products in the dental care market. As a result of this competition in the Pakistani market the companies have shown considerable progress in the dental care and oral health market.

The researcher targets different opponents and available portion in the Pakistani toothpaste market and how different brands use these sections to put their products to develop their USP.

(www. oppapers. com)

Toothpaste advertising campaign in Pakistan:

Pakistani oral treatment market has seen mushroom growth of various toothpaste bands recently. Business growth, increased customer platform and increased earnings will be the major outcomes of this growth. To increase their sales, Dental care companies are using different techniques like Ads, seminars, campaigns and other promotional activities.

Colgate and Close-Up are renowned for their unique and impressive advertisements. Usually close-up goals youngsters and by launching ads packed with exhilaration and energy. This can help to put the brand on the list of youth. Colgate focuses on almost all sections of oral treatment market.

Some companies use deceptive and unethical advertisements like "Elaj ki kya zaroorat hay" and "Home Dentist". This disinformation can cause serious health issues to innocent users because some users perceive the toothpaste undertaking the same functions that happen to be shown in the Ads.

Toothpaste brands are publicized in worldwide after the agreement from the National Dental Connection. The NDA ensures the companies keeping and maintaining all quality expectations related to production, packaging, materials and accurate formulation of products which are not harmful for the consumers. But

unluckily, this practice is not being adopted in Pakistan. The Pakistan Teeth Association is trying its maximum to ensure the implementation of the quality standards.

The researcher stresses on the advertising of the product quality products. The dental care products that aren't sufficient of quality standard should not be allowed by the advertising connection and the multimedia. Similarly misleading and unethical adverts shouldn't be allowed. The researcher advises the consumers never to use those brands of toothpaste that are not certified by the Pakistan Dentistry Association as with them can cause serious health problems to them.

(DR KAMRAN A. VASFY, www. dawn. com)

Potentially hazardous ingredients

There are 15-20 local and brought in brands in Pakistani dental care market which can be being employed by thousands of people. Consumers don't have full understanding of the harmful elements present in the merchandise they are employing. Misleading and unethical advertisements are the main way to obtain this less understanding. After that there are quantity of imported brands available in the market which are not properly marketed and consumers have a less knowledge about the quality of those brands. Relating to a health-conscious consumer before using a typical brand its overall toxicity level and possible results on oral health and health, must be known to the user.

Federal and provincial health authorities of Pakistan were necessary to monitor the quality of the consumer products that could cause a hazard to consumer health. The authorities were required to make sure that printed materials are actually within the brand. Ingredients printed on the presentation supply the idea to the buyer that there are no harmful elements present in the brand. This will help consumer to make use of the brand with satisfaction and on the other palm it'll increase customer base as well.

Dr A. Naqvi, A qualified dentist, has suggested to authorities should make ensure that the oral cleanliness products doesn't contain any poisonous and harmful elements and then they allowed to marketed their brands, because there are few brands which can be marketed with phony claims. The buyer should alert to all the pharmaceutical properties and active ingredients of the merchandise which are being used in oral treatment health. This practice is already found in developed countries and also need to explore in Pakistan.

(www. dawn. com)

Look at Pakistan Toothpaste Market

The toothpaste market in Pakistan is just about 7 billion rupees while the teeth brush and mouth wash markets are 300 million and 85 million rupees respectively. The dental care market in Pakistan has increased between 2002-2007; progress rate is average twelve-monthly rate of 3. 4%. The main company in '09 2009 was Colgate-Palmolive Company. The second-largest company was GlaxoSmithKline Plc with Unilever in third place Oral Care. Colgate's most familiar produce in oral health care includes Colgate-brand toothpaste, oral floss, toothbrushes and oral cavity rinses. By the finish of 2008, the company experienced a 44. 8% global market share with its flagship toothpaste product line. Growth in this product series is highly scheduled to innovation and more and considerable use of technology. Pharmaceutical products are also made by Colgate for dental practitioners and other oral good care experts.

(www. scribed. com)

Gillani Research Foundation survey carried out by Gallup Pakistan, more than 72% of all Pakistanis use toothpaste for dental hygiene followed by Miswak (18%) and Manjan Natural powder(9%). Amongst those who are against the use of teeth paste, most them (27%) declare that toothpaste can be an expensive product, 25% of these say that there is no specific reason for the use of teeth paste, 17% are of the view that tooth paste will not clean teeth properly. 22% offered their thoughts and opinions that they use Miswak instead because it is cheaper and 6% said that their tooth cleaning method (i. e Miswak) is a Sunnat (applied and promoted by the Prophet sws). A sample of men and women from across the country were state officially a list of oral good care methods and were asked "Which of these do you utilize for cleaning your tooth?"

The results confirmed that bulk (72%) prefer to use toothpaste and the rest of the 18% claimed to work with Miswak and 9 percent said they use Manjan Powder. It really is seen a relatively higher %era of men and women in rural area use Manjan Natural powder and Miswak when compared with those who are in urban areas who mostly favor using toothpaste. The info also demonstrated that the utilization of toothpaste is higher in the higher income groups. Interestingly a higher percentage of men (22%) and women (16%) use Miswak to completely clean their teeth.

"Which of these do you use for cleaning your tooth?"

http://htmlimg4. scribdassets. com/iqkoi5ckoks7o00/images/4-f0860d79fb/000. jpg

The latest research proved that among a sample of 2754 women and men in villages and locations of most four provinces of the Pakistan, during June 2009. Mistake margin is around + 2-3 % at 95% self-assurance level.

(Gillani Research, www. gallup. com. pk)

A review of Pakistan's metropolitan population gives the results that the toothpaste users in Pakistan are 78%. But Gallup Pakistan survey demonstrates the Miswak users are 12%. There's also people who use Manjan; their percentage is really as low as 4 percent. Manjan is truly a powder which can be used and applied with fingertips. A lot of people clean their teeth once per day but about 13% say that they clean their teeth twice every day.

Miswak can't be said as an ordinary tooth-cleaning device yet its getting the importance. Study that happened last year revealed that only 9% users of Miswak have there been but now it includes risen by 4% that in the existence of some strong toothpaste brands on the market.

(www. dailytimes. com. pk)

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