Management and leadership styles on strategic decision


"Managers are who do things right and leaders are who do the right thing"

The general notion matching to my understanding from various literature reviews are that "Leaders' leads people and professionals manage everything in firm, furthermore to my concepts quite point is the fact leaders are the people who bring changes in organizations and managers may be considered as people who maintain your day to day organisational activities.

The main point in this task 1, to make clear the link between Management and management of company, here I am elaborating management and management of Martin McColl, this company having around 1, 000 shops and 50, 000 employees across UK, the main focus of the company is on Books, Cards, Mags, Confectionary, Gadgets and Beverages etc.

Link between proper management and control:

Orders that are passed down from leader and the manager's role is to go away orders down the 'string of command'

A innovator is referred to as someone who has the capacity to make a vision, and to translate it into action and maintain it (Bennis, 1989), this declaration can even be justified as there are distinctions between management and authority, although functionally they can be put together in the same person (John Kotter, 1990).

Leadership without Easy Answers by Ronald A. Heifetz, Relating to "Running a business, we see an development of the concept of leadership. For many years, the term leadership referred to the people who carry top management positions and the functions they serve. Inside our common use, it still does indeed. Recently, however, business people have attracted a difference between leadership and management, and performing exercises leadership has also come to mean providing a vision and influencing others to realize it through non-coercive means. "

Roosevelt says about hyperlink between market leaders and managers that folks ask the difference between a innovator and a employer, the first choice works in the wild, and the boss in secret. The leader leads and the employer drive.

This report review explains the partnership between leaders and professionals that they perform on their capacity within the company, they effort along to complete the targets of company.

Leaders consider about goals and are effective instead of reactive in molding concepts. Managers perform to regulate choices.

Leaders progress fresh methods to long-standing difficulties and open concerns to new prospects. A director is a trouble solver- "what troubles have to be resolved and what exactly are the finest methods to complete results?"

Link between market leaders and management has strong domination in firm.



Managers administer.

Leaders innovate.

Pursue the founded course.

Create the course that professionals Pursue.

Safeguard that folks complete things.

Safeguard that people want to complete things.

Safeguard that folks complete objects.

Safeguard that folks complete the right things.

Safeguard that people complete items better.

Safeguard that folks complete better items.

Source: international business-society management by Tulder, Zwart.

Example in Mc Coll:

As I identified the article review over, I am evaluating these records with the assistance of Martin McColl example.

Martin McColl under the Steve Command management is extremely victorious. There is a solid website link between head and management. Leader and managers keeps website link over video meetings, mails and telephone. Meetings for inside dialogues are retained to a set of procedures calculated to increase creation, and reduce charge, to complete an outcome. Emphasis is on external parameters, specially the customer and the image of the business. Importance in Martin is well known always to action that boosts the consumer experience, increases competency or enhances income and success. There's a huge level of mutual admiration built between your authority group and the teams. People are properly interested, and satisfied for their performance based upon their motivational modality. It is valuable to keep in mind here, that not everyone is encouraged with a monetary reward, or a typical trophy. A Great Leader knows this, and uses to their advantage.

On 28 Nov 2010 major snow land hits Scotland. There were difficulties with many ways. Professionals must seriously time that's manager's responsibility. On the day of snow martin McColl professionals arrived on time in every branches while journey was very problematic because of the heavy snow but all professionals came on time and also have done their work because it was not possible for anyone to come out house. In order that was a great success under the best authority.

Managers are also market leaders. Link between market leaders and management has strong impact in decision making in corporation and this impact effect in every place and every area in McColl such as funding, marketing, policies.

Impact of management and leadership style on Strategic Decision:

"Decisions are at the center of innovator success, and sometimes there are critical moments when they could be difficult"

Organizations around the globe are entirely associated with knowing, finding and increasing leadership. Irrespective of the kind of organization, command is perceived to execute a dynamic role in creating high performing groups. Leaders are handling greater confronts than ever before earlier because of the amplified environmental trouble and the varying nature of the business. The existing time not only needs having a reasonable edge and regular profitability on the other hand also the safeguarding of ethical beliefs, submitting with civic tasks and creating a safe and good job environment. Authority is one of the serious elements in enhancing organizational functioning. Being accountable for the development and implementation of tactical organizational decisions, market leaders must obtain, develop and utilize organizational capitals optimally in manner to handle the best goods and facilities in the cost effective of participants. In a nutshell, valuable authority is the major reason behind reasonable benefit for each kind of establishment (Zhu et al. , 2005; Avolio, 1999; Lado et al. , 1992; Rowe, 2001)

Decentralised composition:

In Martin McColl autocratic command style portrays that supervisor keeps just as much demand and decision making specialist as you possibly can. These leadership kinds develop several resources of ability and impact variously on the levels and extent to which staff consider them as making a impact to organizational decision making. Both excellence and magnitude of staff contribution in decision-making cultivates to wane. Each store of McColl has a store manager who are able to make accurate decisions regarding their store. The store director is accountable to a local manager high-ranking managers have time to give attention to the most essential decisions.

Collaboration with group people:

Martin McColl leader takes decisions in colaboration with team companions, often using majority rules or similar interpersonal decision strategies, whereas a counselling innovator takes decisions, after dialogue with team fellows about their ideas.


McColl managers manage to be more concentrated on productivity focuses on and accomplishment of targets. Their power is dependant on their ability to attain targets, often therefore of quick decisions. Decision taking is a process of empowerment. In McColl stores, encouragement is increase inspiration and therefore means that staff output increases.

Knowledge skills:

People reduce the chain have a larger understanding of the environment they work in and the individuals (customers and fellow workers) that they connect to. This knowledge skills and experience may enable these to make more effective decisions than senior managers.

Faster Changes:

Participative styles in McColl enabling departments and their workers to act in response faster to changes and new problems. Whereas it might take senior managers much longer to appreciate that business needs have modified.

1. 2 Example in Martin McColl:

Martin McColl is UK based mostly commercial company. Martin McColl has a democratic command where subordinates involve in decision-making. Company has a panel of directors and Steve is a mind of directors. It really is seen that Martin has authoritarian systems where their people work as directed.

Merger and acquisition extended in martin McColl. In 1998 Forbuoys attained Martin Retail Group which was before RS McColl. In 1999 company introduction new convenience concept McColl's. In 2004 the business received Dillon stores. In 2005 company altered its name to Martin McColl Retail Group and now martin is the UK's leading neighbour retailing group.

These changes allow market leaders and professionals to makes good decisions which give the durability to business. These changes brought many changes such as economical condition been transformed, development improved, competition increased this changes brought new markets like stationery stores, specialist cards shops. Furthermore supermarkets like Tesco and Sainsbury's were providing everything that Martin did. So there is a major competition.

Knowledge posting and strong communication been there so the strategy of Martin was concentrate on its center activities and increase, bettering buying electricity sell higher margin items and makes their with sales of newer lines. Company have a multitude of assignments at two mind office buildings in Scotland and Brentwood. Here company centralise central business divisions including Central Retail Operations, Trading, Marketing, Finance, Supply String, Business System etc.

In each one of these above situations, management and leaders became aware that changes were occurred and react positively. And in every these cases, they responded only once the competition obligated them to take action.


In making decision, consider the fit between command style and the characteristics of firm. Even more important, understand that things change. Look for flexibility. The most effective leaders are those people who have discovered how to switch from one management style to another as circumstances demand. If one applicant shows proof having the ability to move properly among several of these styles, which may tip the total amount.

1. 3: Leadership style version to different situation:

"Leadership style is the typical approach of a person used to lead people. "

Management theorists try to discover one best authority style for all those situations. Researchers say that there are internal and external environments that have significant effect on leader effectiveness. For instance in restrained exterior opportunities leaders are appreciated by competition, legislation, technology, changing marketplaces and restrained resources when taking planned decisions. Fiedler (1967), who led wide-ranging research on the situational aspects of leadership efficiency, identified factors that define what design of leader-implemented best. He evaluated relationships between test scores of leaders and their function related to situational factors. The relations-motivated innovator presents best where the innovator position is not strong. Task-motivated leaders present best when the leader-member relationships are good and the leader electric power position is strong. The latter category symbolizes insignificant member relations and a weak leader who's struggling to cope with an unhealthy situation. Because that situation is unfavourable, Fiedler's model would require a task-oriented head to wthhold the situation from dropping apart. An evident substitute is always to replace the leader.

To deal with the problem of similar style to the situation, Vroom and Yetton (1973) developed a strategy that deals with leader-subordinate conversation. He identified that an efficient style depended on situational factors including the leader's capability, the job composition, and the employees' excitement to take a solution. They achieved that the main element elements in posting of leader electric power will be the maximization of complex success and subordinate ideas or identification. If technical effectiveness is not critical and inspiration and recognition are not essential, the decisions are created by the first choice alone. On the other hand, if the specialized problems are essential but motivation is low, the first choice attempts to obtain additional information. When technological performance is irrelevant but enthusiasm and approval are high, delegation becomes a good methodology. Finally, if the situation is high on the specialized level and there is a need for popularity, then your decision is shared with the group.

The situational factors of command show that there surely is frequently, however, not actually optimally, a regularity in the behavior of a head when he or she performs in a variety of situations.

As the organization flourishes, team building and the exchange of ideas become more significant. Involvement practices are used more often. Now the organizational divisions are produced and the largest question is how the work should be divided. This needs negotiation. Once the company is into production, tasks are more routine, but time is critical. This demands more route. Throughout, indirection, enlistment, redirection, and repudiation can be utilized. The tactics so when to use them are summarized in Desk 2.

According to Daniel Goleman six varieties of leading have different results on the thoughts of the mark followers and each style appropriately as the circumstances. That happen to be:

Visionary leader, Instruction leader, Democratic innovator, Affiliative head, Pace-setting head, Commanding head.

As Goleman provides a good construction of management styles so I can say that it is certainly true that no leader always leads in a specific kind but adapts to situations.

Few styles are there keeping track of Goleman styles, these styles are usually the very best. Attached desk 1.

There are five basis of electric power Coercive vitality, Reward vitality, Expert power, reputable vitality, and Referent power. These five bases of power offered by French and Raven in 1959. Among the list of five bases of ability there are three bases where the Steve authority is founded. They are legitimate electricity, expert vitality and referent electricity. Through his position he is able to lead the company's people. His practice in the business makes him very educated of the company and its own customers. He induces people and constantly empowers them. He is also charismatic.

Example of Martin McColl:

Employee Marriage:

As a participating authority before couple of years Martin performance and success have been altered by employee engagement; which show a improving proposal and bettering performance of employee. Martin involved employees suggest they have a good knowledge of how to meet customer needs.

Individual employees in companies with strong proposal strategies described to us how their working lives have been transformed for the better.

Customer focused strategy:

Martin market leaders have vision that's why they set aims of company and have customer retention strategy for this they having promotional deal and delivering publication. Martin McColl customers are aware of what magazines and publications in their local store and know the prices they normally paid. As a result, Martin delivering bought newspapers at their home. Early tests in began and, by the finish of 2008, Martin was making 200 deliveries a week within an area - a very small starting.

Ethical behavior:

McColl leadership considering ethically and behaving ethically in UK that's why they can be taking dependable decisions. They reduced to work with of plastic luggage. Martin corporate social responsibility is concerned with the ways in which an organization exceeds the minimum commitments to stakeholders specified through rules and corporate and business governance. Martin negotiating better promotional prices from suppliers that small individual chains cannot match. The product and service development techniques of the martin have been greatly re-engineered, to facilitate better management of product lifecycles and more efficient delivery of extensive ranges of products to customers. Product activity has focused on enhancing core amounts and producing quality products. Martin's ground breaking ways of increasing the customer shopping experience, as well as its work to branch out into financing and insurance have also capitalized on strong brand reputation

Financial Environment:

Under great control a solid financial performance has been shown by the business over the years, which underlines its proper capabilities. Relating to Data monitor (2010), Martin is a Ј 30billion turnover company documenting an increase of 14. 9% in comparison with 2008. The foremost strategy that has been adopted by the company is the merchandise and services customization in accordance with the market needs. The efficiency in performance of the business over the last 10 years can be summarised by using growth in next key indications (Popularity, 2010)


In the past, Martin approach to emerging markets has tended to be almost solely using their company own perspective, experiencing them simply as markets, with little real empathy for the new customers' needs and desires.

One of the best problems is the fact the vast majority of senior managers in corporations result from the ''home state but Martin Company and their leaders always ready to handle such variety at top exec level.

Environmental factors:

In environmentally as Martin entered into increasingly more partnerships or joint projects - many of which are created with companies from different cultures. So leaders who are able to create and maintain such human relationships give their company a valuable' 'collaborative benefits.

In my view, this romantic relationship method of business represents a major challenge to Martin. By mature executives Martin building good personal relationships where trust and mutual understanding can develop.

Corporate culture

Founding Vision

Company ways of doing things

Values system


Different Situations

Employees relationship

Customer focused


Financial Environment


Environmental factors

A good knowledge of situation trains leaders to change their style, like a driver changes tools in a car.

Martin's success experienced come, despite many siren voices, from persevering with its original model, and Bradley, the company's chief operating ofcer, sets that right down to the personal support of Windsor, Martin's low-key chief executive. One solidly predicated on experience, trust, and wisdom.


Vigorous changing situations require distinctive leader shows. These performances can take the form of patterns of behaviours termed command style, or leadership strategies. Selecting market leaders with different management styles is incompetent. It really is far more beneficial to select flexible leaders who have the ability of using different strategies under unconventional or various conditions. While the leaders may sometimes figure out how to change their styles to match the circumstances', leadership styles are likely to remain relatively steady overall. Therefore, a certain style impacts the market leaders/managers managerial decisions over expanded periods, with a particular style being more efficient under a particular set of circumstances.

Task 2


2. 1

Review the impact that selected theories of management and control have on organizational strategy


2. 2

Create a control strategy that helps organizational direction




2. 1 Impact of Theories on organizational strategy:

When we think about management and command, the image will come in our mind that these are powerful attractive individual who codes people.

Yesterday principles and theories are modern day and advanced. Some overlap and gaps occurs. Current ideas fill these spaces and after to review that people are dealing to current situation.

There a wide range of theories of management and command, these are thought as:

Behavioural theory, Contingency theory, Functional theory, Great man theory, Situational theory, Characteristic theory, Transactional theory, Transformational theory.

Major models and methods are:

Adaptive management and appreciative leadership

Many leaders and professionals have his or her own quality. Some typically common quality are:

Autocratic, Bureaucratic, Democratic, and Laissez-faire.

There is a notable difference between ideas and command models that control theory is an description of some facet of leadership, these are being used to better understand and control successful control and command model is an example for use in confirmed situation.

Each one has talents and weaknesses, and each one has its appropriate uses.

Here I am preferred two present management and management concepts which can be Transactional authority and Transformational Management. Transactional and transformational management has been of great interest to varied examiners in the present era. Acknowledging transformational and transactional control manner assists in the success of the business (Laohavichien et al. , 2009). This may be the reason why that various authors of the current past believed transactional and transformational management as building variables and examined their affiliation with other standard variables. Both transformational leadership and transactional authority assist in calculating subordinates' fulfilment using their leaders (Bennett, 2009)

Transformational Leadership:

Transformational command theory has captured the interest of many experts in neuro-scientific organizational leadership over the past three decades. This theory was developed by Burns up (1978) and later increased by Bass (1985, 1998) and more (Avolio & Bass, 1988; Bass & Avolio, 1994; Bennis & Nanus, 1985; Tichy & Devanna, 1986). The major premise of the transformational control theory is the leader's capacity to inspire the follower to accomplish more than what the follower designed to accomplish (Krishnan, 2005). Transformational control has four components: idealized affect, inspirational desire, intellectual arousal, and individualized thought (Bass, 1985). Melts away postulated that transformational market leaders inspire followers to perform more by focusing on the follower's principles and helping the follower align these ideals with the beliefs of the business. Research in addition has shown that transformational authority impacts employee dedication to organizational change (Yu, Leithwood, & Jantzi, 2002) and organizational conditions (Lam, Wei, Pan, & Chan, 2002). Due to its effect on organizational final results, transformational leadership is necessary in every organizations (Tucker & Russell, 2004). Transformational authority identifying and producing core principles and unifying purpose, developing leadership and effective followership, utilizing interaction-focused organizational design, and building interconnectedness" (Hickman, 1997, p. 2). Transformational market leaders work to bring about human and monetary transformation. Within the business they generate visions, missions, goals, and a culture that plays a part in the ability of individuals, groups, and the business to "practice its ideals and provide its goal" (Hickman, 1997, p. 9). These leaders are reliable market leaders who generate commitment from supporters which results in a sense of shared purpose (Waddock & Post, 1991). The leader's capacity to inspire, encourage, and foster determination to a distributed purpose is crucial (Bass, Waldman et al. , 1987). Relating to Bass and Avolio, transformational leaders screen behaviours associated with five transformational styles wich are fastened in desk 4.

Organizational culture:

According to Schein (1985, 1995), the leader's values, principles, and assumptions condition the culture of the business and these values, beliefs, and assumptions are then trained to other members of the business. Schein also explained that leaders have the energy to embed organizational culture through various methods such as mentoring, role modeling, and teaching. Bass and Avolio (1993).

Organizational Vision

Transformational control has four components: idealized affect, inspirational drive, intellectual activation, and individualized thought (Bass, 1985) that involves motivating people, building a groundwork for leadership power and integrity, and motivating a shared perspective into the future (Tracey & Hinkin, 1998). Idealized affect and inspirational desire are connected with the leader's potential to formulate and articulate a shared eye-sight (Dionne, Yammarino, Atwater, & Spangler, 2004).

Transformational management creates a desire for people to are a team, within an exciting and non-threatening culture, yet always with an expectation of superiority. It generates a 'How To' method of problem resolving and development of new principles, it allows for early on warnings of imminent risks and weaknesses in the organization and strongly promotes celebration of strengths and aggressive pursuit of suitably trained opportunities. Transformational Authority is showed from the best level in the business, and rewarded completely the management layers. It really is charismatic, keen and inspirational and attracts the most effective individuals for available assignments. Everyone in the business clearly understands the culture, goals and expectations of the organization.

Transactional Management:

Transactional management is galloped on innovator supporter contacts. Followers implement in line with the will and tendency of the leaders and leaders certainly encourage the attempts. The model is reward that can be adverse like penalizing function, if followers flop to fulfil with or it could be positive like admire and credit, if subordinates obey with the intent and path established by a head and complete the given goals. Four major areas of transactional leadership as discussed by Schermerhorn et al. , (2000) are contingent rewards, dynamic management by exception, and passive management by ammunition.

Example of Costs Gates and Steve Careers Leadership Styles:

Bill Gates is a businessperson, and chairperson of Microsoft, the software company he proven with Paul Allen. Gates is one of the best-recognized entrepreneurs of pc revolution.

Steve careers business magnate and originator. He is famous for being the co-founder and ceo of Apple. Both have Transformational leadership style but both change styles have several effects on business in same industry.

Bill Gates and Steve Careers Leadership style:

Bill Gate's control is participative style because he consists of his subordinate in decision making. He's a flexible person and he determined his role was to be visionary of the business. Whenever needed he bring professional director for managing and well form of the organization? Gates is a strong and energizing person his excitement, hardworking

nature, judgment skills echo his personality. His motivating electricity and including his friends to dealing with him became the success of Microsoft. On the other hand, Steve Job's management is imperial style, because he centralizes the specialist, he never given a chance to subordinate to concerning decision making. He thinks that whatever he do is right. His

relation with employees not good, he does not motivate his employees in many times. Sometimes he functions as anti-Gates, and sometimes ask Microsoft to build up software for his computer. His cocky frame of mind and lack of management skills became a threat of APPLE'S success.

Bill Gates and Steve Careers both provided their heart & souls to expanding their vision to build up personal computer, however the way they choose was not the same as other. Bill gates develop computer language new Altair 8080 personal computer which became the foundation of Microsoft. Bill continuously produces two other computer languages. When IBM evolves their first personal computer and which need operating system to run the computer, Microsoft builds up MS-DOS for IBM.

Gates applying the changes extremely fast that are his passion eyesight and hardworking give him the success. Gates always recognized him as a visionary he always identify professional management, he send out power to make firm composition better.

On the other hand Steve Jobs began apple computer which is hard ware making company. His vision to develop computer with acceptable price and simple to use. When Bill provide basic to jobs then he refused jobs proposal and try to develop their own basic without knowledge of coding, he flop and take permit with Microsoft basic. Jobs play duel personality sometimes he oppose Microsoft sometimes require Microsoft to develop software for their operating system. Careers force visitors to choose between Microsoft-IBM operating-system and his MAC-operating system. Lack of proper management skills and relation

with employees became a hurdle of APPLE's expansion.

Impact of Management and leadership theories on organizational strategy.

With the fulfillment of house windows, Office Software and Internet explorer Microsoft became children name and Charge gates became as business genius. Expenses Gates adopting the modifies extremely fast his ingenious mind all time active to producing products. Recent Microsoft develops a number of products like smartphone with filled Microsoft screen.

On the other palm APPLE goes incorrect way in 1990s. Because Steve Jobs is very gradual to implementing changes that's the primary reason falling the marketplace share. When Jobs realize changes is the only path to survive the market then apple advances progressive iMac which is internet friendly & stylist computer. After sometime Apple expands market. With the iPhone,

Apple Tv set, and name charges job & co are establishing a fresh course for the outfit

once knows limited to its computer.

The new name and device symbolize APPLE's strategic shift away from its

origins as a personal computing company that has at point battled both survive and to set the computing world's agenda.

2. 2 Leadership strategy that supports organizational path:

Transformational market leaders also assist in the approval of organizational change (Bommer et al. , 2004) Transactional management style provides high satisfaction and organizational recognition. (Wu, 2009; Epitropaki and Martin, 2005). Transformational and transactional command strategy support organizational way in term of efficiency, reliability, innovation and version, turnaround management etc.


In apple company Transformational leadership far better at creating and sharing knowledge at the average person and group levels, while transactional authority is more effective at exploiting knowledge at the organizational level.


Computers are an important investment and in today's economy, more than ever, it's important for consumers to know the dependability of the product these are purchasing. Apple stability report, Rescuecom discovered that Apple scored the highest with 700 points, with Panasonic following in on its footsteps with a report of 489. In a very descending manner, Lenovo, Toshiba, and Horsepower were posted with scores cumulating 393, 299, and 184 things, respectively.


Steve Jobs centers Apple development on competitive pressures and value propositions. It's basic to his DNA and central to his management style to relentlessly concentrate organizational energy on customer cantered technology and customer experience. In a nutshell Apple's technology "secret" (if it could be called that) is the relentless pursuit of innovation around the customer experience. As early as 2002 Steve Jobs told the planet what his competitive strategy was, and it is clear that as CEO he was carefully assessing competitive pressures and opportunities available on the market:

For those attending to after Careers' return, the CEO was telegraphing Apple's trajectory. "I would rather compete with Sony than be competitive in another product category with Microsoft We're the one company that is the owner of the whole widget-, the hardware, the software, and the operating-system. We are able to take full responsibility for the user experience. We can do things the other fellas can't do. " (Commentary to Amount of time in early on 2002).

Lashinsky, Adam, "The Ten years of Steve - How Apple's imperious, fantastic CEO transformed American Business, " Fortune Newspaper, pg. 96. November 23, 2009.

Turnaround Control:

Just following the Y2K scare, as the world was buzzing about the technical bubble burst; speculating about Apple's survival with Steve Jobs return; watching the AMD and Intel Chip wars heating up-, Apple strategically avoided a struggle with its "logical" arch-rival Microsoft. Instead Steve Careers made a conscious decision to "take his marbles" and play a completely different game.

Rather than going for a fragile company that was struggling to remain afloat and struggle the dominant market manufacturer Steve Jobs identified the Apple advancement strategy to focus on the integration of technology and entertainment. Apple's center competence at the time was in Computers and Laptop computers, but as Jobs said, these were the only supplier that did it all, hardware, software, and operating-system. He got that same approach with music, helping to develop the ecosystem to support the IPod and to enhance digital music circulation through ITunes and the web purchase of tracks.

The Personal computer wasn't new, but Jobs' authority and his method of customer centred invention was. The music player wasn't new, however the IPod certainly was, and it was focused like a laser on the end of Sony Walkman dominance. Selling music "singles" wasn't new, but Jobs' centered Apple's creativity on the ITunes store alongside the common use of the Ipod touch. He created the device to play the music and he created the route to deliver the music. The cell phone wasn't new, even though Blackberry and Nokia held the market, the IPhone targeted like a laser beam on innovative customer experience.

Strategic Path:

Steve Careers as the Apple CEO has become quite skilled at arranging strategic course along a future timeline. As the calculus of the recent attack on Microsoft's new Home windows 7 operating system shows Steve Careers is also very adept and skilled at having back again to determine the right timing to assault market. Steve Careers as Apple's CEO knows competitive stresses and value propositions. Steve Jobs gets it, plain and simple he understands that the primary role of the CEO is to create strategic way and long term goals. He comprehends the real reason executive contribution creates project success.

Market segmentation strategy:

Under Steve command Apple made Market segmentation strategy that allowing a company to drive complete, unified product alternatives that are harmonious with messaging, customer outreach, and route strategies for retailing and aiding customers.

In this regard, Apple's product strategy is a study in market segmentation. Versus basically trying to squash something, burrito-style, with as much different features as you possibly can, they concentrate on specific user experience, and build the product around that appropriately.

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