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Social Networking Sites: The Junior Lifestyle

The approach, that your researchers adopted for this research was Quantitative procedure, investigated the relationship between the communal networking sites and its' effects on youth by making use of descriptive research design. The data because of this research was collected through the self-administered questionnaires, which were filled by era Y of Pakistan who uses such Networks. Three different exams were applied including regression, covariance and correlation for research.

Findings suggest that the positive significant correlation found between Mental Stress and Physical Stress, and Physical Stress and Co Curricular activities, Decrease and Online Communication, Decrease and Learning Perspective, Online Romantic relationship and Offline Marriage. While the results of covariance and regression experienced uncovered significant predictors (exogenous) as the influencing factors on the utilization of SNS and its impact.

"Man is a communal animal". Humans cannot live without social activities, as they would like to interact, share and learn which brings changes in them and in their lives. There will vary mediums to socialize and show like many people likes to socialize by calling their loved ones, some write letters to one another, some prefer to meet face-to-face and mow most of people go for internet as a medium to share as it's the latest, easy and affordable way. In recent time, people are seduced into the new medium to work together i. e. Social Networking Sites.

Social networking is the blend of two words. The first one is communal meaning human world and the other phrase is networking this means the take action of get together new people in a small business or social context. History of sociable networking is very old however the new shape of sociable networking in this era is a service targets building and reflecting of social networks or social relationship among individuals. It is merely a kind of social structure, where people want to interact and talk to their love ones. (ezinearticles)

For youngsters internetworking is nearly sociable networking. From last few years, a big number of populations is diverting from other obligations and works to internet; some people use it for his or her project; some of them use it for online game playing. But majority are employing it for cultural networking just to connect to their friends, family, some people are using for making a relationship and many of them using it simply for fun however the interpersonal networking has some negative and positive impact. (ezinearticles)

Social Networking Sites offers visitors to make new information, post pictures, play games and interact with their family members and friends. Social Networking Sites offers allure anticipated to which people divert using their works and other activities, which in exchange increase stresses in their lifestyle.

Being a kind of virtual community SOCIAL MEDIA Sites are a great industry, which provides its users to connect, communicate, share information and keep maintaining social romantic relationships among public circles of the individuals. Finin et al. (2005, p. 419) establish a social network as:

"An explicit representation of the partnership between individuals and organizations locally".

Social Networking Sites are also been thought as:

"A web based space which allows people to connect, share, communicate, create or maintain reference to others". (Cain, 2008)

Social Networking Sites are well-liked nowadays. Except from texting and getting in touch with, Social Networking Sites are one of the popular and easy ways to keep in touch with a person. Communication is very imperative to keep the a friendly relationship and the closeness of individuals. When you have not communicated within your day, within the week, within the month and within the entire year, it has an impact on the closeness.

Social Networking Sites are the easy and easiest way to talk to those people. It is a great way of connecting with the individuals we recognize. We can likewise have the opportunity of meeting new friends. They can be from in your country, or even from dissimilar elements of the globe. These websites help us cooperate with people from faraway places. We email them; we make chat with them, and even play game titles with them. Social Networking Websites recommend people to stay static in touch, exchange contact information, send immediate concept, and stay current of friends' activities and what they are doing. In an identical fashion as personal blogs, SNS allow individuals to present themselves to other users by using a variety of formats, including content material and video. Exactly like chatting services, SNS add a list of other users with whom individuals promote a connection. But unlike any other web service, SNS allow individuals to make noticeable their set of links to others and traverse their social networks (boyd & Ellison, 2007).

Social Networking Sites have a tendency to share some conservative features. Generally, individual users are encouraged to make profiles enclosing a number of information about them. Users can frequently upload snaps of themselves with their information, post blog access for others to learn, search for other users with comparable interests, and gather and show lists of affiliates. In addition, end user profiles frequently have a segment dedicated to reviews from friends and other users. To protect user privacy, social networks usually have settings that allow users to choose who can view their account, contact them, add them with their list of connections, and so forth. In life of today's junior, virtual communities known as SOCIAL MEDIA Sites play a vital role. Corresponding to a study, more than 90% of teenagers get access to Internet and over fifty percent use SOCIAL MEDIA Sites. (Moreno, Stoep, & al, 2009)

1. 1 Statement of the Problem

Today's generation is swamped with various Social Networking Sites on the Internet such as Orkut, Facebook, MySpace, Twitter, etc. These Social Networking Sites are providing centralized online world with the attractive opportunities to avail the facilities provided by them such as acquiring buddies, chatting, posting pictures, videos etc. High use of these networking sites is affecting communal lifestyle of the individuals. (oclc. org) The current study focused on "impact of SOCIAL MEDIA Sites on youth life", further researchers have focused on the approach to life of the junior of Pakistan due to extensive use of these sites.

1. 2 Purpose

The reason for doing this research was:

To understand the changing action of children towards login up the accounts on Social Networking Sites.

To measure the affects of Social Networking Sites on the approach to life of the Pakistani children.

1. 3 Research Questions

What factors effect the youth to make use of SOCIAL MEDIA Sites?

What will be the impacts of SOCIAL MEDIA Sites on the junior?

What will be the future potential customers of SOCIAL MEDIA Sites for the youngsters?

1. 4 Significance

This study is effective for the young technology to understand the impact of using SOCIAL MEDIA Sites on the life. Through this research, "Law enforcement agencies" are certain to get aware of the negative and positive impacts of SOCIAL MEDIA Sites on youngsters.

1. 5 Limitation

As researcher it's problematic for students to get finance in the study and most significantly researcher found scarcity of amount of time in skimming or composing a draft as they are enjoy other academics activities as well. One of the constraints is the burning up issue of ability breakdowns and during the work researcher becomes the sufferer than it.

1. 6 Operational Classification of Key Terms

Social Networking Site: network that links people

Youth: teens or adolescents of nation belonging to age group of 5 to 25 years

Impact: reasons or factors that changes a person set habits of life

1. 7 Summary

This chapter talked about the background to the analysis by explaining the context, the situation statement, and the rationale of the study among other details. In addition, it highlighted the methods of looking into and described important concepts. Another chapter will review the books germane to the study.

Chapter II

Literature Review

Networking is a means of communication of the 21st century. It consists of specific grouping of the individuals e. g. Communities or neighborhoods. Typically the most popular way of sociable networking is online networking. There are many SOCIAL MEDIA Sites, that have fascinated millions of browsers such networks include Facebook, Myspace, Twitter and Orkut. These websites totally revolutionized the face of interpersonal networking.

Social Networking Sites consists of a signing up to the site or creating an account which causes the further steps of fabricating a profile page which includes the information about the individuals resulting in the other applications like photos videos responses etc bounded by the security/personal privacy settings which is often viewed by everyone in the online world.

This tendency of interpersonal networking is new which has been increased in the past decade and is also continue steadily to increase with the fast speed. Actually, it all started in 1995, when some early on networking sites started out. One of the first of such sites was Classmates. com. This web site was designed to connect old classmates. Another site called sixdegrees. com became extremely popular in 1997. This site centered on indirect bind between people. This web site allowed users to create their profile and they could mail communications to other end user on the "friends list". Users could actually network with members who had similar pursuits. However, the real explosion in the interpersonal networking emerged after 2004. Many networking sites were commercialized in this time around. (ezinearticles) Social networking websites allow individuals to socialize, share and learn with the people of their interest and help them stay connected. Amount of goes to to the SOCIAL MEDIA Sites such as Facebook, myspace signifies its popularity in young ones. (Cain, 2008)

Communication happen between people when there can be an exchange in information in when communicative routine where the writing not only for pleasure-seeking but in order to keep carefully the other person with them to share in exchange (Boyd and Heer, 2006). Communication is very vital to uphold the camaraderie and the closeness of people. If you haven't communicated within the day, within the week, within the month and within the entire year it will impact the closeness.

Social Networking Sites is the best way to communicate to people person you do not see often, person you can not mingle with day-to-day, and one who is beyond your country or away from reach. You are able to stay in touch through SOCIAL MEDIA Sites rather than miss the important happening of the person you are most concern.

There are varieties of reasons why everyone are into SOCIAL MEDIA Sites. People are into SOCIAL MEDIA Sites because they want to keep conversant on the latest happening on the individual they are concern, also because they want to stay from the person they don't see every day. Folks are into Social Networking Sites because they would like to be having company, to relax and enjoy after their hard time in institution and in the office. Folks are into SOCIAL MEDIA Sites as a result of services and feature the SOCIAL MEDIA Sites are providing to the user.

People much like journal and with the internet they wanted to share their lives more openly. Initially called web-logs, these personal journals have highly developed. Some personal journals still exist, while other blogs talk about a particular area of interest or interest. Linked to blogs, there is a micro journal of what is developing right now. These websites can donate to the proceedings in an specific life or can be the information the individual wish to share. Major news events are actually breaking online via Microblogs. The best-known Microblog is Twitter. (ezinearticles)

Social Networking Sites are now often called the system for sharing the information. Such information may be distributed by means of photo sharing. It has become so easy to send pictures by sole link. Users tag their images with keywords linked to the image and allow people to touch upon them. Most popular image showing sites are Flicker and Picasa. Youtube is the video recording showing site that approximately everyone has seen. People can also promote videos online with their families and friends. Users can enjoy making reviews on those videos that can be researched through keywords added on the sites for looking those videos. Other than these reason people also prefer these sites because they want to relax and be free for a while from all the stresses in the world.

People take part in Social Networking Sites typically for entertainment, for fun and for games. Watching videos, playing at the arcades and family computer aren't that engaging as they used to be many years back. People nowadays are addicted on video games online. People would prefer to stay at home and play game titles on the internet, would prefer to watch videos and pay attention to audios online. People's interest is changing so with the mean of entertainment. The entertainment that these sites provide is an influential factor that can't be neglected. Another effect appears to be the convenience these websites provides to the users by controlling their existence while residing at home and maintaining their daily routine.

Different researches have been conducted in order to ascertain advantages or the huge benefits these websites provided to its users by these social networking websites. Like (Cain, 2008) discovered that; Social Networking Sites such as Facebook and other SOCIAL MEDIA Sites require only a valid email address to become member, thus easy way of getting started with with a lot of attractive features that attract people to join SOCIAL MEDIA Sites. In addition, the past users are already enjoying their features so these are distributing its use resulting in day-by-day increased participants on SOCIAL MEDIA Sites.

Social Networking Sites are playing an important role in shaping frame of mind of today's children. Additionally it is influencing the cultural lives of individuals as they are now spending the majority of their times in browsing Social Networking Sites. It is influencing social lives by means of id exploration and leading to increase conversation among people. (Moreno, Stoep, & al, 2009) Moving back to the idea of self, the personal information theory identifies it as the group of constructed role display the amount to which people explore themselves in some particular societal assignments. (Leary M, Cox C, Shah J, et al. , 2008) SOCIAL MEDIA Sites offers a platform to individuals expressing themselves openly and make sure they are feel linked with the globe. Studies support SNSs within an organizational environment as these sites allow organizations to speak effectively and keep in touch with each other personal and professional updates as SNSs features self-presentation, i. e. , Display of personal publically but from now, onwards SNSs have provided their users with the facility of privacy options in order to control their self-presentation. This is one of the features, that have encouraged the idea of identity-exploration, as individuals are now feeling absolve to present their do it yourself.

Online INTERNET SITES like Facebook, Bebo, Orkut, and myspace has advertised the factors self-identity and self-expression etc which has inculcated in your brain of individuals that they need to socialize or login their more suitable social communities on daily basis. Thus, are making SNSs as a compulsory element of their lives. Due to such enforcement people now feel their lives incomplete without SNSs and assumes to be something lacking even if they are not logged for a day.

There are variety of ways person can present themselves through SNS such as through word and video they can explore themselves as they want and to whom they would like to talk about. (boyd & Ellison, 2007). The impact of excessive use social networking sites has made incompatible results. Predicated on preceding researcher data from General Social Study, they find that various ways of browsing internet are differentially affiliates to interpersonal linkups. While nonsocial users of the web do not differ substantially in the internet networking size. Cultural individual of internet are spending extensive time on browsing on internet has more interpersonal connection than nonusers do. This indicates that heavy users on internet communicate and add online with people whom they also get in touch offline and these user maintain some of their public ties totally through online communication. These finding demonstrate for distinguish analyses of consumption of internet and effects on the non-public connection. (Leary M, Cox C, Shah J, et al. 2008)

The invention of internet networking got made possibility for each and every people to speak to each other without having physically interaction. Old means of communication had replaced with the present day means and folks feel satisfy and comfortable in interacting online mean of communication and it allowed people to stay connected even though they are simply situated in various and far off places. Online connection has eliminated enough time which otherwise spent enough time in travelling that is why people feel enthusiastic in interacting online. The foremost chief mode of communication is the internet that permits people to create new sociable connections as well concerning uphold existing ones. Currently internet totally replaces the original media and resources of offline communication. This shows that individuals willingly transfer from offline network to the online one. (Boyd, d. m. , & Ellison, N. 2007)

Furthermore, the research workers finding demonstrate that size of online network keeps on the same, only the action and practices of folks communicate changes. Personality characteristics have a great impact in online and offline communication, (Rice & Markey, 2009; Saunders & Chester, 2008). SOCIAL MEDIA Sites have been referred to as the "relationship facilitator" as these sites are facilitating connections; conversation brings people better resulting in strong associations (Cain, 2008). These relationships can later help in several areas of life such as in finding jobs, meeting college acquaintances, strengthens friendships, increase job opportunities through quantity of contacts.

Some significant great things about SOCIAL MEDIA Sites are that it can help youth to find their school or university friends with whom there interconnection was lost. It also gives the advantages of staying in touch at any time and sharing memorable occasions in form of pictures and videos. They are some reasons which make the SOCIAL MEDIA Sites appealing. (Cain, 2008)

As discussed earlier social networking is currently becoming the dependency. Every teenager has an account plus they login daily to check on new improvements. They spends hours checking new improvements until they understands that they has more important things to do like university works they may have missed doing because of signing in into a sociable network service. Some people are enthusiastic to invest additional time being online on these cultural network services than to invest time studying and working through to school works. That is unpleasant to hear because with all the advantages public networking can offer, there's also disadvantages, such as this, that can be or give bad impact to the people who exercise them.

In educational corporations, achievement is assessed by educational performance, or how fine a student meets up expectations set out by their educational institution. As career competition grows everyday in the working world, the value of students doing well in institution has caught the interest of parents, legislators and authorities education departments similarly. The youth used public networking sites as a means of connections, mingling, and then for solely entertainment purposes. Students exercise the Internet nearly every day, and they make an online search mainly for entertainment. These websites matter are stuck in these critical factors: the sites are bringing in many teens, some of whom are not making good alternatives or many parents aren't watching what their children are placing on the websites.

Some teens connect in insecure or irresponsible activities that comprise: unsafe expos of personal information, addiction-spending extreme timeframe online, resulting in insufficient healthy dedication in major areas of life, such as academics, that turn into a serious problem in university student life. Not merely do public networking sites have an impact on one's educational performance negatively, also, they are causes of destruction in a student's likelihood of being well-off in the future.

Social networking in middle and senior high school can change into injury to education. Attention and position is the most important for which almost all of teens tend to misuse social networking sites and use them for gathering and get together new people as a substitute of using the valuable time for educational purposes. It tends to become a disturbance to these teenagers; they tend to pay more awareness to these sites instead of the teachers. (Yu Angela Yan, 2010)

These sites are reasons of distractions, which escort to their low marks; whoever has sociable networking website accounts have the same view that cultural networking sites influence one's academics performance adversely. It could be indirect that use public networking sites can spoil and be an obstacle to student's academic careers. Social networking sites are therefore, adversely impacting on one's performance in school. Students are so much addicted of these sites that they even don't understand that they are wasting countless time in those sites. But the users of old multimedia exist teens of the generation is currently preferring the new medium for any reason to the old medium but are also connected with the olds. Today teens are too connected with these new medium of communication and using the internet become necessary. (Yu Angela Yan, 2010)

There a wide range of effects on using sociable networking sites such as time usage, people who used net just to check their mails now utilizing it for entertain themselves, the use of net are increase day by day, and people divert from physical relations to online relations, their social appeal are being less and their relationship with friends and connection through online are going to be increase daily. The positive degree of a children and children are increase through public sites, they can say anything about anyone on any matter easily because they have a perception that no one can punish them or provide a reward on the action. They get fulfill easily from communal networking sites, and can learn more things easily from others through these websites. They use these websites to generate their online image amongst others by causing their profiles on facebook, twitter, orkut, hi5 etc. Adding their pictures and tell others about their life styles and other activities so that individuals become familiar with about them easily. (Yu Angela Yan, 2010)

As the effect of using cultural networking website is increasing among youngsters so is the negative impact, which really is a serious problem of concern. Some of the major negative effects of SOCIAL MEDIA Sites include the fact that children spend most of their time being online and try to be available on the Social Networking Sites, which eventually make them waste their important time. The young age of a person is considered this where you are fully lively and has a capacity to keep him employed in various activities but instead of spending time in healthy activities children spend their time seated on one place doing no exercise and make them lazy.

Other negative impacts of these websites are the security hazards. Websites like these have all the non-public information of the user, which can be misused by others through hacking the profile. Cheats and frauds nevertheless are one of the very most dangerous and hypersensitive impact of these websites. On the ground of contemporary society behavior these websites makes the people go towards individualism instead which void the social moral and ethnical prices. Faking things gets campaign through these websites, furthermore, these websites has promoted the hatred among the list of people on the name of flexibility of talk and views. A lot of the business considers Social Networking Sites as a means of effective advertising and business, the administrations of the websites rather than attending to towards making these websites as safe to make beyond the reach of hackers, they are simply emphasizing on e-marketing to earn their earnings. (inkingrey)

Past researches mentioned that Social Networking Sites is also a place where people disclose their private information to a general public and that may become a risky subject when the info is misused by strangers or unknown people. Thus, publically shown information i. e. Personal is dangerous to be opened for everybody; it is known as risk behavior. Young adults can avoid or eliminate such risk actions through the elimination of risk behavior recommendations and by arranging profile options to private as it'll allow owners to set their account information within the protection wall, thus lessens the hazards of Social Networking Sites risk behaviors and a complete safeguard. (Moreno, Stoep, & al, 2009)

The main criticism on Social Networking Sites are that the young ones may open up themselves before general public which may include strangers who are able to search them easily and can misuse their personal information which are generally revealed by Social Networking Sites users. (Cain, 2008)

Social Networking Sites are such system that brings people publically along with their private information. Thus enables public to intervene in others information so the four characteristics of mediated open public are thought as persistence, search-ability, reliability and unseen audience. Interactions, pictures and videos remain linked for years and the common people have access to them even when the user frame of mind has been matured. (Cain, 2008)

There are numerous controversies about the use of SOCIAL MEDIA Sites as it poses risks such as privateness, safety and exposing private information to the world. Press in addition has centered on the negative results of Social Networking Sites such as they quoted many situations related to college students who experienced negative outcomes because of the problematic activities where they were engaged at Social Networking Sites as their private information's were exposed to general public easily which is adding their identity vulnerable. (Cain, 2008)

Students have been expelled of their classes usually because of high-risk postings on Facebook and some of the students were harassed and experienced uninvited guests at their house. Many establishments have implemented restrictions on use of SOCIAL MEDIA Sites in order to deal and avoid disadvantages of SOCIAL MEDIA Sites to safeguard college or university image. (Cain, 2008)

As per present, there's a huge populace of youngsters who retains a profile of these social networking websites. The term of SOCIAL MEDIA Sites is becoming extremely common in every house. The talks or chit chat of the peer group does not gets completed without having a talk regarding social networking websites which really is a clear fact these days it has become a daily routine all over the world to undergo Social Networking Sites. No-one knows what the near future holds for social networking websites but because of current and increasing acceptance of the websites, one can simply predict the excellent and strong future of the websites. SOCIAL MEDIA Sites can be more important in the foreseeable future holding more applications to make the life of specific far more convenient. The networks can be more personalized by understanding the interest of an individual based on their action.

After analyzing the research work of different research workers we can conclude that SOCIAL MEDIA Sites have both negative and positive results on the personality and lifestyle of junior. By doing further research, which we will be, performing in future will help us to discover the connection of centered and independent changing.

Chapter III


3. 0 Introduction

In this chapter, the methodology integrated throughout this research was explained. Through methodology, the logical romantic relationships among variables indentified which helped in interpreting the data and made the study more genuine. This chapter covered the population details, the sampling techniques and steps, and the method of data collection.

The research centered on the impact of sociable networking sites on the life span style of children. The independent parameters identified were the factors that influences youth to utilize SOCIAL MEDIA Sites and the utilization of Social Networking Sites as the dependent variable which these factors acquired its impact on. The root most influencing factors that captivated youth to work with such sites determined were peer pressure, identification control, entertainment, simplicity of interpersonal networking sites, online communication, subjective norm and the training.

On the other side, the factors that are discovered as the effect on the standards of living of youth by using public networking sites were academic performance, extracurricular activities, mental and physical stress, online and offline associations, self-assurance and satisfaction in conversation and personal needs respectively.

SNS Model for the present research the factor and impact variables

3. 1 Hypotheses

H1: Job opportunity, making new or find old friends, and keeping social gatherings factors affect youth to make use of Social Networking Sites.

H2: Social Networking Sites diversify the electronic societal gathering.

H3: SOCIAL MEDIA Sites impact the physical curricular activities and physical gatherings of the children.

3. 2 Research Method

The methods designed for the research workers are qualitative, quantitative and blended research in communal and educational studies. In this research, quantitative research method is modified. Quantitative research is a study involving the use of set up questions where the response options have been predetermined and a big number of respondents are involved. By definition, way of measuring must be objective, quantitative and statistically valid. To put it simply, it is approximately statistics, objective hard data. (http://uk. geocities. com).

The reason to choose this method was that quantitative research would quantify the variations recognized in this research, which in turn will give impartial, exact and better end result.

3. 3 Research Design

In this research, descriptive analysis was used. Descriptive review is a technological method, which involves observing and describing the behaviour of subject matter without influencing it in any way. Descriptive study creates the organizations between the impartial and dependent variables. The purpose of this research was to look for the association between your public networking sites and its' effects on young ones.

3. 4 People and Sample size

The population of the research was the junior of Pakistan who uses communal networking sites in their daily lives. Generation Y was the mark sample (this between "18-28"), the reason why to choose this goal was that according to Paw Research Centre's study among 87% of the children, 67% uses internet for using interpersonal networking sites which is the most likely age group to use significantly the public networking sites. Individuals selected arbitrarily and through the email from the sample size of 200 individuals because of this research.

3. 5 Data collection techniques

The assortment of data experienced done through review method in which the research device was questionnaire. An anonymous and self given questionnaire was constructed for the targeted society in simple terminology and in a organised way in order to quantify the info and bring objectivity in the study. The questions were predicated on 5-point Likert range. The things were strongly agree with the fact, agree, null, recognize, disagree and strongly disagree where 5 tips were assigned to the strongly agree and 1 to the strongly disagree.

3. 6 Data analysis

The data that accumulated through research instrument was in the form of non-parametric data, which in turn examined on the SPSS through chi-square method. The chi-square technique used to test the null hypothesis by converting non-parametric to parametric data; the effect then explored by means of tables, graph, graph and other statistical form. This helped in getting the efficiency while examining the data.

3. 7 Trustworthiness and Validity

Reliability or accuracy shows the uniformity of the study instrument. The reliability checked out through pilot study test where small test size selected amongst the individuals for pilot research and then analyzed by SPSS (Statistical Package deal for Social Science) Software. The questionnaire and/or test size then revised when the stability coefficient was shown below 0. 70 by SPSS. Validity actions the importance and exactness that examined through the experts of the topics' area.

3. 8 Ethical consideration

The respondents' anonymity and confidentiality shielded for sure, and given similar respects by the research workers and all of their reactions accepted exactly in ways they responded.

Chapter IV

Data Analysis

4. 1 Introduction

As mentioned today's study centered on the impacts of Social Networking Sites on the approach to life of youth, the info collected through review and after analyzing different facets and the impacts on SNS users (youth) today's study exposed that the considerable use of SNS has a great affect on the approach to life of youth in several ways. In this chapter the model examined was mentioned.

4. 1 Result

Among all the recognized parameters in the model, use of SNS, academics performance, co curricular activities, mental stress, physical stress, online romantic relationship, offline relationship, assurance and satisfaction were found as the endogenous variables whereas exogenous variables were peer pressure, personal information control, entertainment, convenience, online communication, subjective norm, and learning point of view.

Using the coefficient correlation analysis, the flawlessly positive correlations were within between Simplicity and Online Communication (r=0. 422), Simplicity and Learning Point of view (r=0. 410), Online Relationship and Offline Romantic relationship (r=0. 408) supports the previous research which suggested these variables are positively associated (Vergeer and Pelzer, 2009), Mental Stress and Physical Stress (r=0. 435), and Physical Stress and Co Curricular activities (r=0. 431) brought up in the Stand given below.

Table: Pearson Coefficient Correlation

The analysis synopsis was as follows:

SNS: Wednesday, Dec 15, 2010 03:38 PM

Using regression evaluation it has found that the probability of getting a critical ratio as large as 4. 188 in absolute value is less than 0. 001. In other words, the regression weight for Use SNS in the prediction of Offline Marriage is significantly not the same as zero at the 0. 001 level (two-tailed). However the probability of obtaining a critical ratio found as large as 3. 522 in definite value is significantly less than 0. 001. In other words, the regression weight for Peer Pressure in the prediction useful SNS is significantly not the same as zero at the 0. 001 level (two-tailed).

Using Covariance examination it has discovered that the likelihood of obtaining a critical percentage for between Peer Pressure and Entertainment was as large as 4. 301 in overall value is less than 0. 001. Quite simply, the covariance between Peer Pressure and Entertainment is significantly different from zero at the 0. 001 level (two-tailed).

The probability of getting a critical proportion for Entertainment and Simplicity as large as 4. 896 in complete value is less than 0. 001. In other words, the covariance between Entertainment and Simplicity is significantly not the same as zero at the 0. 001 level (two-tailed). Also the likelihood of obtaining a critical percentage for Entertainment and Online Communication as large as 3. 437 in definite value is significantly less than 0. 001. Quite simply, the covariance between Entertainment and Online Communication is significantly different from zero at the 0. 001 level (two-tailed).

Further the covariance final result shows that the likelihood of obtaining a critical percentage between Easiness and Online Communication was found as large as 5. 486 in overall value is less than 0. 001. In other words, the covariance between Efficiency and Online Communication is significantly different from zero at the 0. 001 level (two-tailed). At exactly the same time the covariance between Online Communication and Subjective Norm is significantly not the same as zero at the 0. 001 level (two-tailed). It's probability of getting a critical ratio as large as 4. 769 in total value is less than 0. 001.

The consequence further exposed the covariant romantic relationship between your other factors such as Decrease and Subjective Norm the likelihood of getting a critical proportion for Easiness and Subjective Norm was as large as 3. 567 in complete value is significantly less than 0. 001. In other words, the covariance between is significantly different from zero at the 0. 001 level (two-tailed). The exact same significant covariance relationship was found between Peer Pressure and Subjective Norm which found to be as large as 3. 689 in overall value is less than 0. 001. Quite simply, the covariance between Peer Pressure and Subjective Norm is significantly different from zero at the 0. 001 level (two-tailed).

While for the Learning Perspective, many factors discovered to be the significantly covariant with Learning Perspective such as Online Communication, having 4. 576 the critical proportion. Whereas, the covariance result between Learning Point of view with Entertainment was also found to be significant. The likelihood of getting a critical proportion as large as 5. 357 in utter value is less than 0. 001. In other words, the covariance between Simplicity and Learning Perspective is significantly different from zero at the 0. 001 level (two-tailed). The likelihood of obtaining a critical percentage between Entertainment and Learning Point of view as large as 4. 404 in absolute value is significantly less than 0. 001. Quite simply, the covariance between Entertainment and Learning Point of view is significantly different from zero at the 0. 001 level (two-tailed).

The possibility of obtaining a critical proportion between Personal information Control and Learning Point of view, and Personality Control and Entertainment was found to be as large as 3. 65 and 3. 664 in utter value respectively which is less than 0. 001. In other words, the covariance between Personality Control and Entertainment, and Personal information Control and Learning Point of view is significantly different from zero at the 0. 001 level (two-tailed).

4. 2 Discussion

Through regression analysis the present study detects that the use of SNS raises with the peer pressure and such users have more entertainment than those who find themselves influenced with every other factor and their extreme use has its impact on their offline human relationships significantly.

The present review locates that online romance has a significant relationship with offline romantic relationship which supports in some way the findings of Subrahmanyam and Greenfield (2008) and (Vergeer and Pelzer, 2009) which says that the users are diversifying the size of their social ties whether its online or offline but assists with retaining and cultivating the already existing connections.

It in addition has been discovered that increasing online communication is resulting in increased Entertainment and Convenience as users feel motivated to obtain entertainment through simplicity medium and online communication is considered as among the finest ways to possess entertainment and ease hand and hand. The present review shows that subjective norm is one of the influencing factor shown in the form of peer pressure, efficiency and online communication; influencing in a manner that as everyone is using SNS for online communication so others also going for it, as peer are using a particular SNS so others also preferring the same way and as everybody considers it as the utmost easy medium so they are also preferring it and presuming it to be the most lessen medium for entertainment.

Last and the most influencing factor found is "learning perspective" as they have a significant relationship with ease, online communication, and entertainment and personal information control. Due to the convenience (Ease factor) youth go more for online communication for learning and entertainment. The present study also discloses that the personal information control factor is used as the entertainment by the SNS users because these sites provide one of the customized ways to regulate their identities.

Chapter V


5. 1 Introduction

It is the last chapter of the study record which concludes the complete research. In such a chapter, findings are distributed by the research workers related to the study problem, conclusions are made and advice have been suggested for the findings which were identified and also for even more research.

5. 2 Discussion

As present research theme was to investigate the effect of Social Networking Sites on the lifestyle of young ones that is to what extent SNS is important in our lives specifically in the lives of teens. The researchers could actually analyze its effects by making use of different factors such as peer pressure, easiness, learning, relationship, personal information control, and entertainment etc. A number of the very important results were identified with the help of these parameters such as effect on academics performance, physical and mental stress, online and offline romance, satisfaction etc.

5. 2 Findings

Research data was examined with the help of survey method. Results conclude that Social Networking Sites greatly effect our lives in several ways. Parameters were differentiated in form of endogenous and exogenous variables. The present research suggest that the usage of SNS, educational performance, co curricular activities, mental stress, physical stress, online relationship, offline relationship, self confidence and satisfaction are categorized as endogenous parameters whereas peer pressure, personality control, entertainment, ease, online communication, subjective norm, and learning point of view are categorized as exogenous variables. Endogenous factors are said to be inner factors because they affect a teenagers life internally for e. g. because of the intensive use of SNS folks are facing more mental and physical stress as sitting down all alone on a regular basis on computer makes one habitual to isolation aside from their family thus fosters mental stress in them because of isolation and physical stress because of long hours sitting. Exogenous variables are reported to be the external factors that plays an extremely influencing part in considerable use of SNS by young people. For e. g. subjective norm is one of the common factors found to be the most influencing one as people received easily inspired by experiencing what others are doing.

5. 3 Recommendations

This topic cannot be concluded here because it's an ongoing one and it's prevailing daily with an increasing percentage but with a confident perspective of SNS we ought to not neglect its negativities as with its success it has additionally been now employed by a lot of people for negative purposes which have to be considered as an important effect on young ones and overall population. Especially the studies indicate more work should be achieved by analysts on profile writing and its own security so that awareness can be increased in youth as personal privacy is one of the intimidating issues nowadays.

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