Posted at 01.10.2018
"Special interest travel and leisure can be defined as the provision of customized leisure and recreational encounters driven by the precise expressed pursuits of individual and group". (Douglas. N, 2001)
In earlier times tourism expression was termed as mass travel and leisure. ""Mass travel and leisure was the logical result of key public, economic, political and technological influences following the Second World Conflict. Post-war was peacefulness and wealth, paid holiday seasons, charter plane tickets and cheap petrol lubricated the wheels of tourism change" (Po on - 1993, pg 4).
According to Poon( 1997) "new tourism is a occurrence of large scale presentation of non-standardized leisure services at competitive prices to suit demands of travelers as well as the economical and socio-environmental needs of destinations". Large range product packaging has been done by tour operators, airlines and multinational hotel organizations who maintain significant affect towards political economics of areas and host areas all around the globe.
Special Interest travel and leisure as described by world tourism organization "particular tourism involves group or specific tours by people who wish to develop certain interest and visit sites and places connected with a particular subject. Generally speaking, the people worried exercise the same profession or have the hobby "Special interest travel and leisure activity includes wide range urban, regional, well-established and recently appearing contexts. New travel and leisure is a happening of large scale presentation of non-standardized leisure service at competitive price to match demands of tourism as well as the financial and socio-environmental needs of vacation spots". (Poon, 1997)
Author has chosen Heritage travel and leisure as something of special interest tourism. "Heritage travel and leisure is important for various reasons to begin with it has a positive economical and interpersonal impact and helps the locals to protect their historical monuments, museums, canals etc. And in line with the study made travelers spend additional money and stay more then other type of travel and leisure" http://www. indialine. com
As per Douglas "special interest travel and leisure is a intricate phenomenon seen as a versatile delivery, market segmentation and developments in technology impacting management and distribution". (Douglas-2001, pg3).
Douglas termed it as a complicated phenomenon. It might due to its effect on the existing market tendency and scenario or it might due to its effect on the neighborhoods who deliver the special interest tourism products.
This intricacy is directly linked with the neighborhoods who deliver SIT products. This difficulty can be better comprehended by explaination by Douglas (2001) Douglas says - "The search for new activities threatens current investment and provides alternative stresses on infrastructure like roads, move systems, existing technology and accommodation, and usage of very sensitive natural locations. Both general population and private industries see problems with small-scale, personalized tourism traffic. " (Douglas-200 1, pg 5).
"With increasing complexities in one's life these days, people are perpetually looking for a medium by which they get some good peace of mind. That's where another knowledge, that of meditation and spirituality comes into the field. Meditation and Yoga exercise are synonymous with India and Indian spirituality. Deep breathing is one of the main components of Pilates, which is a mind-body therapy involving some exercises".
The reason for the expansion of heritage travel and leisure is nothing but it's the changing development in the consumers style. From mass tourism it's very specific section of the tourism who wants to explore the historical aspect of the monuments etc.
"Heritage tourism fundamentally attracts consumers which are actually willing to learn country's historical happenings, battles, monuments etc. The reason behind the expansion of heritage tourism is increased leisure activities, high consumers. Educational travels has been sorted out by various institutes to heritage attractions, to encourage their students to find out more on their country recent instead of reading these historical structures, monuments on books. Multimedia promoting the development of heritage tourism through televisions worldwide and motivating more & more international travellers towards their country's traditions visitors attractions. India's culture is like a rainbow of multiple facets which accommodates music, dance, executing arts, paintings and literature in itself that have gained identification and fame from every comer of the world. "Foreign tourist arrivals in India have grown from 6. 9 percent in 2000 to 13. 2 percent in 2005 for heritage tourism" http://rwww. indiaenews. com,
The development of heritage travel and leisure is directly linked with the growth of Indian current economic climate. From mass travel and leisure now its been specific travel and leisure. as there is development in the country its led to the move of vacationer. Interest towards heritage tourism is very basic. As india is a location where there are extensive thing has occurred, it is nationwide activity, other historical actions, monuments like Taj Mahal, Mythological importance- there is Ramayana and Mahabharat kind of mythological events happened In india that automatically allures attention of modern people to start to see the monuments and places.
It is the responsibility of the government and other intermediaries involved in travel and leisure to make aware people about the website, places, monuments, and services and facilities at the place should be increased.
"The Indian tourism department looks after the publications & circulation of promotional books on India, information brochures for the visitors with the cooperation of Travel companies, tour providers, network of hotels, airlines, multimedia, papers etc. The Travel operator service is to providing information related to go to local or international vacationers and organizing travel itineraries, hotel bookings, travel agreement and combining all of this into complete package. Sometimes, in addition they suggest customized itineraries to suite their visitor requirement. These tour providers also work in close connection with various travel agents to arrange all above services. Both head to operator and travel agent work together in providing above services to a traveler in India. "Tour Providers can be categorized as Inbound Travel Operator and Outbound Tour Operator. Inbound Travel Operator provides services with in a country and Outbound Head to Operator arranges itineraries for travel outside a country" http://www. tourismdiary. com
"India receives largest number of international tourists from the uk, followed by United States, Sri Lanka, France, Germany, Canada, Japan, Australia, Singapore etc as a Heritage holiday". http://www. indiainbusiness. nic. in
So not nationally it is internationally appeals to the visitors to come and visit the places of historical importance in India. So that it is the countrywide and international both section that must be explored, captivated, and invited by giving better facilities, and infrastructure, and security by the federal government of india, state government, and other intermediaries of history tourism and local people too.
Sustainability in tourism-special interest travel and leisure and with special reference to heritage tourism in India is not a huge issue. Author believes that it's the basic facilities and infrastructural development that will keep the interest of the travelers towards heritage tourism in India. This history product is such kind of product of special interest travel and leisure that is being cured as basic of travel and leisure. People generally steps out to see the heritage properties of the country first in comparison to other product of special tourism.
"Sustainable tourism is an essential meaningless build if the exterior context, and its influence on sustainability, are not considered in the planning and management of spots and business. " (Weaver-2006, pg 22) These claims by Douglas refer to potential threats, which can disrupt the progress of wines or food travel and leisure to a large magnitude. Every business should take into account external causes like local climate, politics, interpersonal unrest and war before planning and making strategies. But the nature of wine beverage travel and leisure is self-sustaining. "Wine-related travel and leisure is therefore an important factor in lasting rural development, most clearly through the creation of jobs, the sales of local goods and the potential for creating linkages with other local business. " (Douglas-2001, pg 320) "Viticulture also has the capability to provide sustainable land use within previously uneconomic agricultural areas, while travel and leisure can help support the viability of agricultural diversification and optimize the returns on existing viticulture. " (Douglas2001, pg 322)