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The Cause AFTEREFFECT OF Green Electronic Products Marketing Essay

Today there is growing matter for environmental friendly product because of the environmental issues faced by the planet. Industries, factories, fume emitting large chimneys, vehicles, household appliances; heaps of garbage and extreme pollution have altered environmentally friendly conditions and disturbed our biome. Chloroforo carbons from refrigerators, air conditioners, deodorants, etc are responsible for depletion of ozone covering; Garden greenhouse gases like carbon dioxide, methane, etc are contributing to the global warming. Government, companies, establishments are taking effort to reduce this pollution for our healthy living and also for our future generations. Owing to this fact companies are producing environmental friendly products which help in minimizing pollution and assist in conserving environment.

The most significant reason why one should use Eco-friendly products is due to devastating aftereffect of hazardous gases, non-biodegradable plastics, dangerous gases which not only pollutes the environment but also causes respiratory problems, skin diseases, etc in human beings. For this reason polluted water and air there is a threat of complete extinction of varied rare species of animals and birds. There are lots and lots of harmful ramifications of plastics, chemicals, non biodegradable items, which is the primary reason to start out using Eco friendly products at the earliest opportunity. And not only that we should also start changing our lifestyle like utilization of air coolers only when there is at most need of it, using jute totes or paper luggage instead of plastics covers, taking up sipping waters in safe items rather than plastic containers, making the air pollution check regularly in our vehicles.

Eco-friendly products have slowly and slowly joined every market considering beauty products, medicines, electronics, paints, automobiles, manufacturing machines, smart city concept and even more. Companies not only produce eco-friendly products but they also have eco-friendly presentation, eco-marks on packages. Steps have been taken by federal, companies to produce eco-friendly products which in turn slowly and slowly decrease the impact of pollution on our environment. Eco-friendly has several meanings. There was a time when you were eco friendly if you merely stopped using paper. But the explanation of friendly to the environment products improved over the days. In newer times, if you used mainly natural basic products, or their derivatives, you were utilizing eco friendly products. However, today, this is has broadened more. Today, you are eco friendly not only by using friendly to the environment products, but also by firmly taking care that the environment is not harmed at all incidentally you are employing the products. Although this is has changed but the essence is identical to before, one has to be friendly to the environment.

The area of eco-friendly product is very extensive so I have limited my research to family members electronic digital products which are being used by consumer on daily basis. This include tv set, washer, microwave, CFLs, AC, refrigerators, etc. People deal with these products daily and therefore they can easily tell about these products. What exactly are the factors they choose before buying these products?

The project conceptualizes the recent market trend of green electric products and consumer buying characteristics. To comprehend the meaning of eco-friendly electronic and what people think eco-friendly electronics are. Eco-friendly consumer electronics are costly, and then also companies are processing them, what exactly are the many factors why companies produce eco-friendly electronics. Why is today's customer to look for eco-friendly consumer electronics, is it and then save the planet or various other reason. All such questions will be solved in this newspaper.

Explain in 4-5 sentence the approach followed by you and results/findings

A distinct methodology and questionnaire would be helpful for the evaluation of digital consumer products, even while some usability questionnaires claim to be relevant to products apart from software applications. Current usability questionnaires also appear to assess various usability dimensions, but the measurements are not necessarily indistinguishable across questionnaires. Thus, the exploration of the available questionnaires offers a sound backdrop to the introduction of the questionnaire items for this study.


While inexperienced marketing arrived to prominence in the later 1980s and early on 1990s, it was first discussed much earlier. The American Marketing Relationship (AMA) kept the first workshop on "Ecological Marketing" in 1975. The proceedings of the workshop led to main books on green marketing entitled "Ecological Marketing" (Henion and Kinnear 1976a). After that a number of other books on the topic have been shared (Coddington 1993, and Ottman 1993). Green marketing incorporates a wide selection of activities, including product adjustment, changes to the production process, product packaging changes, as well as modifying advertising. (Polonsky, 1994) World-wide information indicates people are worried about the surroundings and are changing their patterns accordingly. Because of this there is a growing market for sustainable and socially dependable products and services. (Environmental cover company -2000) Green consumerism is often reviewed as a kind of 'pro-social' consumer patterns (Wiener and Doesher, 1991). It may be viewed as a specific type of socially mindful (Anderson, 1988) or socially accountable (Antil, 1984) consumer tendencies which involves an 'environmentalist' (Schlossberg, 1991) perspective and may thus be called 'environmentally worried ingestion' (Henion, 1976). A vintage definition (Henion, 1976) explains 'environmentally concerned consumers. Business organizations tend to concern about conditions issues due to several reasons such as environmental pressure, governmental pressure, competitive pressure, cost or profit issues (Environmental coverage agency -2000) Alas, a majority of individuals believe that green marketing refers entirely to the promotion or advertising of products with environmental characteristics. (Polonsky, 1994) and terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the items consumers frequently associate with renewable marketing. . (Polonsky, 1994) While these conditions are renewable marketing claims, in general green marketing is a much broader notion, the one that can be employed to consumer goods, professional goods and even services (Roberts and Bacon, 1997).

Hopes for green products also have been injured by the conception that such products are of lower quality or don't really deliver on their environmental promises. Yet the news headlines isn't all bad, as the growing number of people willing to pay reduced for green products - from organic foods to energy-efficient gadgets - attests. (D'Souza et al. 2004)Inexperienced or Environmental Marketing includes all activities made to generate and aid any exchanges intended to satisfy real human needs or needs, such that the satisfaction of these needs and desires occurs, with reduced detrimental impact on the natural environment. [Polonsky 1994b, 2] Green marketing has not resided up to the expectations and dreams of many professionals and activists. Although open public opinion polls consistently show that consumers would prefer to choose a inexperienced product over one that is less friendly to the environment when all other things are similar, those "other activities" are hardly ever equal in the imagination of consumers. (Hackett, 2000)

They must always keep in mind that consumers are unlikely to compromise on traditional product characteristics, such as convenience, availability, price, quality and performance. It's even more important to understand, however, that there is no green-marketing strategy that is right for every company. (Prothero, , and McDonagh, 1992) Despite the increasing eco-awareness in modern-day market economies, it is generally recognized that there are still considerable obstacles to the diffusion of more ecologically focused use styles. In lay discourse as well as in a lot of consumer research, these obstacles are usually related to the motivational and practical complexity of renewable intake (Hackett, 2000). Increased use of Green Marketing is depending on five possible reasons. (Polonsky 1994b)

Organizations perceive environmental marketing to be an opportunity you can use to attain its targets [Keller 1987, Shearer 1990]

Organizations believe they have a moral responsibility to be more socially in charge [Davis 1992, Keller 1987, ]

Governmental body are forcing businesses to become more in charge [Davis 1992];

Competitors' environmental activities pressure firms to change their environmental marketing activities [Davis 1992]

Cost factors associated with waste material removal, or reductions in material usage forces businesses to modify their action [Keller, K. L. (1993]

Moreover, environmentally sensible behavior usually will involve difficult motivational conflicts, arising from the fundamental incompatibility of environmental protection-related collective goals and individual consumers' personal or self-interested benefits and the resulting free-rider problem (Wiener and Doesher, 1991) General public policymakers will continue steadily to develop better ways to regulate waste and air pollution, and scientists will continue steadily to accumulate information about environmentally friendly dangers from various chemicals or practices. Because they do, pricing set ups will advance that communicate even more accurate information to manufacturers and business owners about the true cost of commercial activities and the actual rewards from ground breaking answers to environmental problems. This classification incorporates much of the traditional components of the marketing explanation that is "All activities made to generate and accomplish any exchanges designed to satisfy real human needs or wants" (Schlegelmilch et al, 1996). You will discover usually severe exterior constraints to inexperienced consumerism, arising from the social, infrastructural, politics and monetary circumstances in the markets and modern culture (McIntosh, A. 1991). Both specific and industrial are becoming more concerned and aware about the environment. Within a 1992 analysis of 16 countries, more than 50% of consumers in each country, other than Singapore, indicated these were concerned about the surroundings (Ottman 1993). A 1994 research in Australia found that 84. 6% of the sample believed all individuals got a responsibility to look after the environment. A further 80% of this sample suggested that that they had modified their patterns, including their purchasing action, scheduled to environmental reasons (EPA-NSW 1994).

Owing to the conceptual and moral complexness of 'ecologically dependable consumer patterns' and also to the perplexity of ecological information, different consumers have different conceptions of ecologically focused consumer patterns and, thus, myriad means of operating out their primary motivation to be green consumers (Antil, 1984). These innovations aren't being pursued only to reduce package waste material. (Prothero, 1990) Food manufacturers also want to boost food preservation to enhance the taste and freshness of these products. The expense of the foodstuffs would be lower; consumers could benefit from the convenience of pre-sliced elements, and waste peelings (Prothero, 1990). It could be assumed that businesses marketing goods with environmental characteristics will have a competitive advantages over businesses marketing non-environmentally dependable alternatives. You'll find so many examples of businesses who've strived to become more environmentally dependable, so that they can better gratify their consumer needs. (Schwepker, and Cornwell, 1991) While governmental legislation is designed to give consumers the opportunity to make smarter decisions or even to motivate these to be more environmentally responsible, there may be difficulty in building plans that will address all environmental issues. (Schwepker, and Cornwell, 1991). Hence, environment-friendly ingestion may be characterized as highly a complex form of consumer behavior, both intellectually and morally as well as used.


The purpose of this research is to investigate the reason & aftereffect of green electric products usage in India. What are the factors in charge of the processing of eco-friendly gadgets? Why is companies to for renewable marketing? What exactly are the factors that produce customers buy such eco-friendly consumer electronics. How aware individuals are about the renewable consumer electronics? Also understand this is of eco-friendly consumer electronics. Do these green electronics really are green?

The Targets of the study are:

To explore & evaluate the driving push behind green marketing in Electronic products

This objective expresses the reason why companies are going for renewable marketing although it is very expensive. Today in the market we can easily see many products that have the eco-friendly constituent, electronics, cosmetics, automobiles, processing machines, paints, etc all have some eco-friendly component. What are the factors which have forced the firms to go for such strategy? This is examined through the secondary research from publications, paper, brochures, pamphlets, articles, circumstance studies.

To study the consumer buying habit towards green electronic products

The consumer buying action for digital product is researched and goal is to get the impact of environmental friendliness, consumer understanding for green consumer electronics and what are the guidelines which consumer prefer before purchasing the electronics. Also examine the impact of eco-friendly gadgets on consumer buying action. This is studied through the study of consumers.

Major Hypothesis (s):

H0: Current trends point out the inclination of customers towards environmental friendly digital products

H1: Current movements does not show the inclination of customers towards environmental friendly electronic products


The task work includes the assortment of data about the electronics companies, their various products including eco-friendly, environmental guidelines, eco-labels used by companies. Also customers are survey through a questionnaire, to learn the buyer buying behavior towards green consumer electronics and also check their awareness towards eco-friendly products.

Methodology Used

TYPE OF RESEARCH: Exploratory Research, Descriptive Research

I have collected Secondary Data from Internet, magazines, newspaper publishers, articles, brochures, and company websites.


Green marketing is a concept which uses the environmental benefits of a product or service to market company's sales. Today's consumers choose products that do not damage the environment over less environmentally friendly products, even if indeed they cost more. With inexperienced marketing, advertisers focus has shifted on environmental benefits to sell products such as biodegradable diapers, energy-efficient lights, and environmentally safe detergents.

People spend vast amounts of dollars worth to buy goods and services every year-many of these harm the environment in the way they are harvested, made, or used. Environmentalists are supporting green marketing to encourage people to use environmental alternatives, and also offer bonuses to manufacturers that develop more environmentally beneficial products.

Without environmental labeling expectations, consumers can not tell which products are truly beneficial. Consumers end up paying extra for misrepresented products "so called inexperienced product or service". Then new term "greenwashing" had become which represents such instances where organizations misrepresented themselves as environmentally in charge.

"Environmentally more suitable products" as products and services which have lesser or reduced effect on human health insurance and the surroundings around them when compared to other products and services that provide the same purpose. The label "environmentally more suitable" or "environmental friendly" considers various scenarios like how recycleables are attained, produced, manufactured, packed, distributed, reused, managed, maintained, and this also include how the product or service is disposed. Today, special product labels are there that really help the public identify legitimate environmentally preferable products and services. Several environmental organizations or committees are there to judge and certify products and services.

According to the American Marketing Association, renewable marketing term is defined as the marketing of products that are presumed to be environmentally friendly and safe. As a result, green marketing comes with a broad selection of activities, which include product modification, development process changes, changes in packaging, as well as modifying advertising. Determining green marketing is not a simple job as several meanings intersect and contradict each other; Environmental Marketing and Ecological Marketing can even be used and are synonyms for renewable marketing.

Green marketing is considered as a fantastic goose. As per Mr. J. Polonsky, inexperienced marketing can be explained as, "All activities made to generate and aid any exchange designed to satisfy human needs or wants in a way that satisfying of these needs and wishes occur with reduced detrimental suggestions on the nationwide environment. "

Environmental issues the merchandise intends to address

Consumer is the ruler in today's market and it's important that he should comprehend environmental issues prevailing. Today the focus is on global warming and source consumption. Issues related to pollution and contaminants of air, normal water, and dirt, are serious issues in developing economies. Waste removal is also a major issue.

Global warming prevention

Helps reduce emissions of greenhouse gases such as carbon dioxide. This effort includes the direct reduction of greenhouse gas emissions as well as energy conservation and the reduced amount of deforestation.

Air/water/soil air pollution prevention

Helps reduce emissions of substances within the air, drinking water, and garden soil, such as photochemical oxidants (e. g. , nitrogen oxides) and suspended particulate matter (e. g. , sulfur oxides), which can be substances restricted by environmental expectations including polluting of the environment control laws. This consists of products that donate to preventing ozone depletion and product oxidization. The clean-up of air/normal water/soil contaminants is also included.

Chemical element reduction

Helps reduce and clean up eco-toxic chemical compounds harmful to humans and the surroundings. These chemicals include chemicals specified by laws and regulations that identify the environmental impact created by emissions of specific chemical substances which promote better management of such chemicals. This includes the reduction and purification of harmful substances by recycling and reuse as well as products made up of low degrees of or no hazardous substances.

Waste reduction

Helps decrease the final disposal quantities by changing products, making processes, and packaging. This includes waste weight/volume reduction within the blood flow system.

Resource saving

Helps decrease the utilization of resources, such as nutrient, forest, and water resources. This includes resource keeping by reuse and recycling as well as resource cutting down in products and the creation process.


The product contributes to the conservation of natural diversity, through the sustainable use of the components in the eco-system and stimulates the good and equitable sharing of benefits arising from the utilization of genetic resources.

How does the product address environmental issues?

This explains the way the products support environmental impact reduction. The category is subdivided to provide complete support for various environmental methods widely exercised at the moment. This clarifies whether resource cutting down is achieved through improved product performance, longer product life, or increased product recyclability.


Raw materials can be recovered, processed, and recycled for reuse. Alternatively, they could be recycled proficiently by using designs that are often disassembled. Reusable and refillable designs may be used in packaging and products.

Long life

With long-life designs, improved durability, and continuing performance with repairs and maintenance, product life can be long term, resulting in the reduced amount of recycleables and throw away.


Products, product packaging, and their components are biodegradable and produce substances that are relatively homogeneous and secure. They may also be degraded to a degree under certain conditions within the predetermined period of time.

High quality/performance

Product quality and performance improvements permit environmental impact lowering, subsequently leading to material and throw away reduction.

Energy saving

Efficient process designs and product fat loss enable energy conservation. This initiative includes the utilization of energy retrieved instead of removal.

Environmental clean-up products

The use of hazardous chemical compounds in product manufacturing is reduced through the introduction of alternate materials, etc. ; or the use of the product helps tidy up hazardous substances.

Using recycled materials

Recyclable materials (pre- and postconsumer) are retrieved and recycled materials are being used in the making process, either entirely or in high volumes.

Eco Labels

Many products and services include environmental product labels that state product features to inform and appeal to consumers. They certify that items are green according to expectations independently established by countries, locations, organizations, and providers.

The International Company for Standardization (ISO) classifies environmental brands into Type I, Type II, and Type III and environmental brands are then given based on compliance certification, suppliers' self-declaration of dedication to environmental preservation, and the verification and disclosure of quantitative environmental impact data. Additional environmental brands are honored under standards and requirements of other bodies. In addition to environmental product labels, other initiatives are intended to raise consumers' environmental recognition, including the creation of databases where self-assessed products may be authorized.

Type I (ISO14020, ISO14024): Seal of approval-compliance acceptance. Explanation: Type I product labels are managed relative to the criteria and concepts of the ISO. This system ensures that the utilization of the label is accepted by a third party based on an unbiased, multifaceted standard. The typical covers the whole product life (source of information extraction, manufacturing, distribution, use, disposal, recycling). The submitted products are evaluated for approval in case successful are given the Type I label.


Type II (ISO14021): Single attribute-producers' self-declaration of dedication to the environment Explanation: Product providers individually incorporate environment-related advancements in their products. There is absolutely no intervention by any alternative party.


Type III (ISO14025): Statement card-verification and disclosure of quantitative environmental impact data Information: Type III product labels are managed relative to ISO14025 (environmental declarations). They use the life cycle analysis (LCA) method to show environmental information on products quantitatively from source extraction to developing/assembly, distribution, use, and discarding/recycling. Only the dependability of disclosed data is confirmed and product evaluation is remaining to consumers.


Other environmental labels

There are other environmental labels apart from those of the ISO. Various environmental labels have been created in many areas including the consumer electronics industry and motor vehicle industry.

Driving makes for organizations to travel for green marketing

Organizations understand environmental marketing to be an opportunity you can use to accomplish its aims.

Organizations believe that they have a moral obligation to become more socially dependable. Governmental body are forcing companies to become more dependable.

Competitors' environmental activities pressure businesses to change their environmental marketing activities.

Cost factors associated with misuse disposal, or reductions in materials usage forces companies to modify their patterns.


All types of consumers, both specific and industrial have become more worried and aware about the natural environment. Within a 1992 study of 16 countries, more than 50% of consumers in each country, other than Singapore, indicated they were concerned about the environment. A 1994 review in Australia found that 84. 6% of the test assumed all individuals experienced a responsibility to look after the environment. An additional 80% of this sample mentioned that that they had modified their habit, including their purchasing habit, anticipated to environmental reasons. As demands change, many firms see these changes as an opportunity to be exploited. It could be assumed that companies marketing goods with environmental characteristics will have a competitive edge over companies marketing non-environmentally in charge alternatives. You'll find so many examples of firms who've strived to be more environmentally dependable, so that they can better gratify their consumer need. McDonald's substituted its clam shell presentation with waxed newspaper because of increased consumer matter associated with polystyrene development and Ozone depletion. Xerox presented a "high quality" recycled photocopier newspaper so that they can satisfy the demands of companies for less environmentally damaging products.

This is never to imply that all firms who've performed environmental marketing activities actually improve their behavior. In some instances firms have misled consumers in an attempt to gain market talk about. In other conditions firms have jumped on the inexperienced bandwagon without considering the accuracy with their behavior, their statements, or the potency of their products. This lack of consideration of the real "greenness" of activities may result in firms making incorrect or misleading green marketing claims.

Many organizations are starting to realize that they can be participants of the wider community and for that reason must behave in an environmentally accountable fashion. This translates into firms that imagine they need to achieve environmental aims as well as income related goals. This ends in environmental issues being integrated into the firm's commercial culture. Businesses in this example may take two perspectives:

They can use the fact they are environmentally responsible as a marketing tool; or

They may become sensible without promoting this fact.

There are types of firms adopting both strategies. Organizations like the Panasonic greatly promote the actual fact they are environmentally responsible. While this patterns is a competitive gain, the firm was set up specifically to provide consumers environmentally in charge alternatives to normal electric products. This viewpoint is directly tied to the overall corporate culture, rather than simply being truly a competitive tool. An example of a firm that does not promote its environmental initiatives is Voltas. They may have invested large sums of profit various recycling activities, as well as having customized their packaging to minimize its environmental impact. While being concerned about the environment, Voltas hasn't used this concern as a marketing tool.


As with all marketing related activities, government authorities want to "protect" consumers and world; this protection has significant inexperienced marketing implications. Governmental regulations associated with environmental marketing are made to protect consumers in a number of ways,

Reduce creation of damaging goods or by-products;

Modify consumer and industry's use and/or usage of damaging goods; or

Ensure that types of consumers have the ability to measure the environmental composition of goods.

Governments establish laws made to control the amount of hazardous wastes made by organizations. Many by-products of creation are manipulated through the issuing of various environmental licenses, thus changing organizational behavior. In some cases governments make an effort to "induce" last consumers to be more responsible. For instance, some governments have presented voluntary curb-side recycling programs, which makes it easier for consumers to act responsibly. In other circumstances governments tax those who act in an irresponsible fashion.


Another major push in environmentally friendly marketing area has been businesses' desire to keep up their competitive position. Oftentimes firms observe competitors promoting their environmental manners and try to emulate this behavior. Occasionally this competitive pressure has caused an entire industry to change and so reduce its detrimental environmental behavior. For instance, maybe it's argued that Xerox's "Revive 100% Recycled paper" was introduced a few years ago so that they can address the introduction of recycled photocopier newspaper by other manufacturers. In another example when one tuna production discontinued using driftnets the others followed suit.


Firms may also use renewable marketing so that they can talk about cost or revenue related issues. Disposing of environmentally unsafe by-products have become significantly costly and in some cases difficult. Therefore organizations that can reduce dangerous wastes may incur significant cost savings. When attempting to minimize waste, businesses are often pressured to re-examine their development processes. In such cases they often develop far better production processes that not only reduce waste materials, but reduce the dependence on some raw materials. This assists as a two times cost benefits, since both waste and raw material are reduced. In other circumstances firms attempt to find end-of-pipe alternatives, instead of minimizing waste. In these circumstances firms look for market segments or uses for his or her waste materials, where one firm's waste products becomes another firm's insight of development.

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