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The Provision Of Accommodation Food And Drink Marketing Essay


Hospitality industry is considered today as the utmost successful business industry and a flourishing industry across the globe. With the international hospitality industry fast expanding into a more advanced level, a variety of issues concerns the management specialists of hotels like the operational factors, accommodation facilities, quality and creation of food and beverage, health and security issues, and so on.

This paper addresses the extensive picture of the hospitality industry along with special mention of the operational factors involved in the provision of food and drink and accommodation. In regards to to explaining the techniques and systems of accommodation and food and drink services of hotel industry, the newspaper conducts a study of two significant hotels - Carey's Manor and Aramark. It endeavors to bring to light the relevant areas of these services and facilities as well as current career issues in hotel industry.

Methods of accommodation, and food and beverage services:

With the changing picture of international hospitality industry, evolved the aspect of hospitality management. As the hospitality industry is rolling out and widened as a significant business area, its operational obligations also have multiplied the concerns of hospitality management specialists. Increasingly more emphasis is now given to the quality and management of various hospitality services in hotels. To be able to operate effectively and proficiently, hotel management specialists are more centered on the development and execution of the techniques of the services. The examination of the assistance has the management of food creation and service systems, design of menu, staff skills, etc. Prior to going into any more details on the strategy of accommodation and food and beverage services in hotel industry, let us take a quick check out the broad management scenario of two hotels - Carey's Manor and Aramark.

Scenario 1: Carey's Manor

Company qualifications - Carey's Manor is managed by its mother or father company Greenclose Small located in Lymington, New Forest. It really is a luxury four-star hotel and spa that offers travelers a unique blend of homeliness and luxury. Using its inspiring beauty of English traditions accompanied by contemporary oriental elegance, the hotel has already earned the Golden Honor for Superiority in Environmental Practice by the Green Business Tourism Scheme. It has additionally been voted Hotel Spa of the Year 2007 by the British Beauty Honors.

Situation - Carey's Manor is located in the heart of the stunning New Forest National Park in Hampshire, UK. The perfect located area of the hotel makes its easy ease of access from important places such as Southampton, Portsmouth, Bournemouth, and even London.

Size - Carey's Manor is a luxury four-star spa hotel with two sister hotels, the Montagu Arms in Beaulieu, New Forest and the Imperial Hotel in Wales. The hotel has 79 bedrooms with the best facilities of luxury and comfort. Its spa offers various remedial treatments of Eastern and Western style. Besides, the hotel offers discussion facilities for up to 140 delegates.

Type and pattern of business - Carey's Manor is a recognized name on the list of hotels with modern day style and style in britain. Its business perspectives include the facilities of luxury hotels as well as spas with oriental and Traditional western remedial treatment facilities; so that it is an excellent location to take pleasure from a stress-free and comforting break in the action. Its close proximity from neighboring areas and its own homely and friendly environment makes it a preferred destination for weekend getaways, conferences, marriages etc. The hotel encounters maximum occupancy during Automobile Jumble Weekend, Easter, Holiday and New 12 months and has special tariff for the same. While combining the grandeur of modern luxury hotels, Carey's Manor follows the ethical prices of hospitality management and is also committed to the environmental insurance policies along with significant fairness in employee policies.

Food creation and food service systems - The provision of food and drinks is a substantial part of the activities of the hotel and catering industry. According to tests by Davis, Lockwood and Stone (1998), the hotel and catering industry all together is termed as the third most significant employer in the uk with a total labor force of over 2. 4 million employees. The problems and concerns of food and drink establishments are completed by the food and beverage management in hotels, a particular team in charge of all functional activities related to the food services provided by the hotels. At Carey's Manor, free-range, organic and local produce are offered in its three-course meals. (Sample Menu - Appendix A)

The staff of the restaurant is well-efficient to spell it out the elements of any dish to interested customers. Both rosette restaurants and the Le Blaireau France Bistro and Club of Carey's Manor provide fresh and organic food products. Apart from specific and family dinner, the hotel organizes buffet. You can find separate eating rooms for wedding ceremonies and other private celebrations. The menu at Carey's Manor was created to draw a broad variety of customers from different cultures. There is a attractive fusion of multicultural cuisines within its menu as it offers a typical British element plus a well balanced touch of French, Swedish and Thai delicacies. The executive chef of the hotel is well-experienced to provide the customers an enjoyable eating out experience. Besides, the use of fresh and local foods is an added advantages that ensures the quality and production of food services in the hotel.

It is notable that the use of organic food is a positive phenomenon welcomed by mindful customers who are concerned about health insurance and safety issues. Organic and natural food products have high diet value and they are environment-friendly too. Heading organic has a win-win situation for both customers and providers. As the consumers get natural and natural food, organic food farming preserves the ecological balance of our bio-system and the hotels offering organic food earn the trustworthiness of following moral food policy.

Scenario 2: Aramark

Company background - Aramark is possessed by Aramark Firm, a leader in professional services providing quality food development, catering and other recreational services, medical care and businesses in a large amount of countries around the world. Its steady prominence and quality services have resulted in the company's addition in Bundle of money magazine's 2009 set of 'World's Most Admired Companies' as the top-ranked business. The company's steady dedication to brilliance has gained significant businesses including providing food service for the 2004 Summertime Olympic Games in Athens and the 2005 FIFA Federation Cup in Germany.

Situation - Headquartered in Philadelphia, Aramark is a multinational company with more than 260, 000 employees and clients in 22 countries throughout the world. Aramark provides quality food services in nearly every industry sector, building associations of trust with a large number of clients across the world. Aramark's undertaking has gone to provide its clients the most satisfactory, innovative and custom-made services and Aramark feels such consumer partnerships are possible only because of its proficient employees.

Size - Aramark is a renowned name in food and catering services with clients around the world, providing a broad range of customized services, caring for both cultural preferences and needs of the customers as well as achieving and preserving high specifications. Internationally, Aramark remains to get momentum with the addition of new significant business while carrying on to serve some the world's most renowned events. For instance, Aramark has provided service at 14 Olympic Games since 1968, including the 2008 Summer time Olympic Video games in Beijing. They have served 15 countrywide and talk about parks and forests, with over 12 million site visitors a year. There are several such milestones which were attained by Aramark continuously over the years.

Type and routine of business - Aramark has an international market in almost every industry including food and catering services, medical, parks and resorts, etc. It provides quality food services, facilities management, and even and career apparel to educational institutions, meeting and convention centers, ethnical attractions, etc.

Food production and food service systems - Aramark can take great good care in complying with the food and workplace safe practices polices related to the industries, geographies and working venues. It means that food and work area security is the shared responsibility of teams and leadership likewise. The employees are regularly trained to keep up a safe and healthy work environment and service environment. The recycleables is procured through authorized suppliers and Aramark feels in frequently reviewing and enhancing the food and workplace protection standards, tactics and programs. It thinks in the creation of fresh and organic foods. Aramark gives special attention to assessment with culinary experts as well as customer feedback while creating impressive food services exceeding expectations but remaining within budget. To attain the goal of customer progress and more occupations, Aramark conducts on-campus general market trends on a regular basis to recognize the short-term and long-term tips of students.

Aramark takes the idea of campus catering on an extremely serious note. Its innovative dining alternatives are ideal for creating distinctive surroundings regarding the campus lifestyle. Aramark features a solid and successful team of culinary experts, consumer research workers, facility organizers, architects, equipment specialists, interior designers and procedures consultants, which collectively creates a transforming eating out experience for campus-dwellers. Moreover, the company adopts technology development for creating competitive advantages for on-campus dinner. The option of fresh and low-cost foods without compromising on quality earns Aramark significant market exposure. Above all, the practice of global dishes is a definite reach among students who are part of any multicultural academic environment in Langston University.

A comparative view:

It is regularly stated in this newspaper that the hospitality industry has truly gone through a period of transformation. With an increase of focus on commercialization operations, accommodation as well as food and beverage services are now more customer and profit-oriented. Especially in holiday resort hotels (such as Carey's Manor), food and beverage facilities are believed as you of the most important features of the hotel. For those restaurants without any in-house trade, food and beverage services are relevant for sketching customers. Institutional catering providers (such as Aramark) may also be one of them category. As customer satisfaction is becoming more important for the hospitality industry, the use of fresh and organic and natural foods has been the accepted norm among hotels and restaurants. Consumer health and safety are essential part of the ethical regulations in the hospitality industry. Therefore, heading organic and natural is customer-friendly as well as environment-friendly.

One of the current styles in food and beverage services is the integration of the concept of fusion or global cuisine. The thought of a fusion dishes indicates the combination of substances and culinary techniques from several civilizations in order to build something new and progressive. This requires systematic consumer research including their health requirements and tasteful options. Both Carey's Manor and Aramark are concerned about these issues, and interested in innovating global food. The fusion food products in these restaurants generally are a refined mixture of Eastern and European culinary touch.

With food and drink services experiencing the global taste, hospitality sector is going places too. Hotels and resorts are more interested in widening internationally along with various businesses. In this context, Aramark is a substantial name as it offers professional services in a wide range of establishments including food and beverage services, facilities management, institutional catering, parks and resorts, etc. The organization is also known for its award-winning food services with low-cost and quality foods for on-campus customers.

When it involves producing quality products and culinary invention, the utilization of technology is a significant aspect. Aramark is committed to delivering service quality through the use of technology. Especially in an on-campus environment, the expectation for the use of advanced technology is relatively high in terms of availing required information and convenience regarding campus eating out program. The main target of the technology-driven catering service of Aramark Higher Education is to activate the campus community as well as increase customer devotion to the on-campus dining programs.

Coming to the housekeeping services of Aramark and Carey's Manor, both hotels provide a wide range of premium guest services accompanied by interesting activities and occurrences. Customers at various resorts and marinas of Aramark can choose for online reservations with the ease and comfort of choosing their desired spots from its online list. At Carey's Manor Hotel and SenSpa, online booking is accompanied by special accommodation discount offers as well as special SenSpa product surprise pack. The hotel is concerned about personal care and attention and attention of its guests while providing the facilities of your) modern garden rooms, b) fitness room and state-of-the-art gym, c) rest and beauty treatments, and d) the facilities for weddings and business customers (Carey's Manor Hotel & SenSpa).

With regard to the growing significance of effective communication operations on the list of departments in hotels, the use of technology specifications is a distinctive aspect. In such a context, online travel business models are a familiar phenomenon in hotels that develop and put into action information systems on digital framework. The primary objective of the web business is to provide better communication for customers as well as among various departments within the hotel. The electric communication processes are popular especially among hotels serving multinationally. To make communication easily accessible among its departments, Carey's Manor features the adoption of advanced it. The hotel management will take special care and attention of their advanced cellular solutions system that provides complete coverage with an off-site functions of the hotel. Evaluation and evaluation of the communication procedures are conducted on a regular basis.

Aramark has a relatively more complex and effective technology implementation program to be able to socialize among its various operations and departments. Aramark Higher Education prefers the execution of cutting-edge technology for easy ease of access of information and convenience to be able to make effective on-campus eating experience. Its eCommerce application programs assimilate the functional activities of its various departments with the university student community so that effective communication and quality services are anticipated from the staff. Technology innovation can be used at its best to be sure that the organization a) creates steady, profitable and market-driven selections, b) conducts on-campus general market trends to know more about college student recommendations, c) integrates various portions such as catering, service management, food development units, market experts, etc. , and above all, d) advances its competitive edge in the hospitality market.

In terms work issues, Aramark is recognized as one of the leading companies offering an array of occupations with career growth. It is well known that the business has been rewarded among the very best 100 'Best Places to Launch a Job' by Business Week journal (Aramark). As a company with multidimensional profession leads, Aramark is famous for presently creating over 260, 000 careers across 22 countries on earth. It focuses safety and worker welfare while seeking to develop worker communication. The development of staff skills is provided through various technological and professional training programs. To be able to increase performance-driven employees, Aramark Higher Education features a Thrive Recognition Program that helps the organization with "motivated employees who provide examples to others about how to help campuses Thrive" (Aramark). As the company is multinational, it features and helps bring about multicultural and environment-friendly work area. This practice of multicultural worker community is accompanied by Carey's Manor too, where employee health and safeness are cured with equivalent concerns as that of profession development potential customers.


The durability of both hotels can be acknowledged by the practice of lots of factors mentioned in this newspaper: availability of fresh and organic and natural food products, campaign of the idea of global dishes and use of technology growth. Promotion of organic and natural food products entails consumer health insurance and protection issues. Besides, it needs consistent availability of healthy cooking food and eating conditions. Updated information on nutrition beliefs of fresh and organic and natural food is also necessary for better and quality production. As the thought of a fusion dishes is quite common in hotels and restaurants, it includes culinary technology while keeping in focus the tasteful advice of customers. Use of technology is the easiest practice to get customer response as well as expert advice from culinary experts, leading to the production of new and healthy foods.

Regarding employment opportunities, New Forest hotels provide many opportunities for profession progress in the resorts and hotels of New Forest Group. A number of the vacancies do not require previous experience as full training is provided. The employment opportunities offered by Carey's Manor ensure great pay offer, excellent working surroundings as well as staff benefit plans provided by the business. The job profiles offered by Carey's Manor make sure full time or in your free time job and even seasonal jobs in line with the requirements of the job seekers. Career potential customers in Aramark include various careers in culinary, marketing, finance/accounting, operations, recruiting, sales, information technology, and supply string management.


The transformational growth evident in the hospitality industry is a result of the globalization functions occurred in every spheres of business, making people find better job opportunities as well as enhanced hospitality services. With growing Internet usability and publicity, the hospitality sector is booming and expanding internationally. This indicates the growing competitive environment in businesses. Therefore, quality services are essential more than before. Be it accommodation or food and drink services, the practice of environment-friendly services is a welcoming element in all hotels and restaurants. Fresh and organic foods are being produced and dished up while taking great consideration of consumer health and safety. The expansion of a global consumer community has further developed the idea of a global dishes that ensures culinary advancement. Above all, the use of technology has made things a lot easier to communicate with customers as well as employees and create an interactive environment in hospitality sector.

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