The Vital NEED FOR Mass Media

Mass Media is of essential importance in mankind's life. It is a medium for individuals to find as well as exchange the latest information and knowledge; which is also a platform for commercial as businesses can promote their products and services via advertising. Aside from getting academic or established materials, entertainment is another major function of the advertising. In everyday life, it is common for folks to get connection with television programs and advertisements since they exist generally in most family, restaurants as well as every area of the street. Moreover, the intake of internet also enhances in the modern times. For example, in britain, nearly half of this group from 9 to 12 has social-networking account (European Percentage, 2011); and a study points out a phenomena that a quarter of English replace their nighttime major entertainment, tv, by computer (UKPA, 2011). The mass media takes up a substantial role in people's life and population and the tendency tends to be upswing, this shows that individuals relies quite definitely on the use of marketing as mass media are convenient to us. It is interesting to find out the reason why of the acceptance of different types of media and exactly how often individuals spend time on the field of multimedia. Also, the task can help to understand the culture which has been brought out by the television set programmes in United Kingdom. Media is effective to us to at some point; however, media can do us harm if we misinterpreted the implications brought by the press. In this case, advertising have a great influence on mankind and social behaviours, which includes both positive and negative impacts. As marketing is among the most communal norm, therefore, it is possible for project study to research the seriousness of how teens are being affected by the marketing, which may be the power from the multimedia; also to what magnitude, their social behavior is being influenced.

In this project study, the main focus could be more on the idea of view of the teenagers in the United Kingdom because this age group is easily being influenced and captivated by some new issues. Thus, the purpose of this study is, firstly, to give a brief launch of the reputation of different kinds of media in britain, such as, television set programmes which include news, educational programmes, soup dramas, certainty shows and variety shows, adverts and internet. It is also important to analyse the purpose of the existence of the media and also the age group which they want to focus on. Secondly, how teens can benefit from these media. For example, some significant and encouraging programmes not only can help young adults to get knowledge and experience, but also establish a positive and strong moral value and raise social understanding. But at exactly the same time, undesirable impacts are also made from these marketing. The reason is that, teens may have different interpretation or understanding of the programs; they may also develop negative attitude towards life and behavior, like anti-social behaviour, commit offences, being impractical or even live in "fantasy" and insufficient desire to do anything as advertising really helps to beautify and shape the reality. Thirdly, there will be a little debate on how the federal government imposes tighter regulations to regulate the adverse effects presented from the field of marketing.


In this job study, both principal data and secondary data will be used to get this to research a convincing and academics one. For the principal data, questionnaire will be used. This questionnaire includes four sections with 18 questions concerning the consumption of television programmes, advertisements as well as internet, and these questions help to disclose the view of young adults on the effect of press. The survey will be completed through the Qualtrics (https://s. qualtrics. com), a site which is made for conducting review. It targets teens who are living in the United Kingdom and the sample size will be 50 or above, so the results can be more objective and complete and a detailed research can be produced by using these data. For extra data, reference literature, journal articles as well as training video will be utilized. All these sources are academic and relevant to the topic; they are simply strong support for the arguments in the job. Firstly, for research books and journal articles, one of the books, Crime and Legislations in Press Culture, as well as the journal article, Media made criminality: The representation of crime in the media, both discuss about the partnership between offense and media that happen to be connected by a strong bond. The information also highlights that; advertising sometimes maps crimes and law making them look playful and trivial. Because of this, followers will have wrong conception and look down upon the law and abuse. The media influence the thinking and behaviour of an individual, if the result is positive, it can help to shape the community a much better one; if not, it'll deteriorate the moral value in world. Moreover, advertising is a two way communication, this means not only the multimedia hand out information and knowledge, but the audiences also need to give replies. After discussing the social behavior, I will concentrate on how people react and acknowledge the messages. Secondly, the video can be used as it looks from the point of view of the viewers and analyse the way they interpret the announcements from the press. It is important to learn the attitude carry by people towards multimedia because it provides us the hint on how people are affected by the power of mass media.

Section 1: Television Programmes

(1) Just how much time do you spend on watching television?

More than 5 time a day

1-2 hours a day

Sometimes (during leisure time)

Never (Head to Section 2)

(2) Which types of tv programme would you prefer?

Please rank your choices (1=highest; 6=least)

News article _____

Soap dramas _____

Reality shows _____

Variety shows _____

Educational programs _____

Films/Videos _____

(3) Suggest 2 adjectives which are most suitable to describe television programmes.


(4) In some reality shows, films and dramas, indecent vocabulary, assault and sex

scenes can be seen, do you consider the federal government need tighter control on them?

Yes, this can help to determine good moral value in society

No, as these coarse language and scenes will be the fundamental component of the programmes

No comment

(5) Which of the following statement will you support?

Television programmes require positive sociable value and are largely good for mankind.

Television programmes cause bad impact on mankind as they are generally exaggerated and indecent materials.

Section 2: Advertisements

(6) Where is it possible to see advertisements mainly?


(7) To what extent, advertisement is attractive? Designate your reason.

(1=very attractive; 5=not attractive, it could be neglected)


(If your answer is 5, please go to Question 9)

(8) Which areas of the advertisement can capture your vision?

(You are able to choose MORE THAN ONE option)

Colourful and beautiful design

Brand name

Price and discounts

Models or Artists

The promoted products or services

(9) Do you consider advertising is successful in persuading people to make consumption?


No (Head to Section 3)

(10) Perhaps you have ever convinced by the advertisements to buy any products?

Yes. Please name one: _____________________________


Section 3: The Internet

(11) How often do you utilize the internet?

Every day, 5 time or above

Every day, less than 2 hours

Sometimes, when there is research work and for leisure


(12) Which of the next activities will you perform on the internet?

(Choose FOUR options)

Social-networking (Facebook, Twitter, Skype, MSN, E-mail)

Download music and movies


Settle private things (Bank statements, Cellular phone statements)


Watching videos

Get the up-to-date information (News, Fashion, Technology, Entertainment)

(13) Name ONE benefits and downside of the internet.

Advantage: _____________________________________________

Disadvantage: ___________________________________________

(14) Which assertion will you support?

The internet is convenient; it is an excellent associate to make works run efficiently and efficiently.

The practice of using the internet makes a person get dependent on it and isolates himself from the outside world.

(15) Can you really live minus the internet in the present day society?



Section 4: Overview

(16) Vigorous development of the mass media is

(Specify your reason. )

Good, ______________________

Bad, _______________________

(17) "Media is everywhere in our life, it is unavoidable to disregard it. " Will you agree?



(18) Which of the following will effect one's head and behaviour mostly?

Television programmes


The Internet

This is the end of the questionnaire. Your opinions will greatly assist the process of the evaluation. Thank you for your precious time and opinions!

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