Some ideas for writing about international business examples

If you are doing an MBA, or any other business course, you may have been asked to write about international business examples in an assignment. There are a whole host of multinationals which you could cite as examples of international businesses, but perhaps you know more about smaller companies with an international presence. Here is a list of some multinationals that you could write about: -

The list could go on and on. These are just some examples of very successful multinational companies.

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Apple is based in California USA. It makes and sells electronic equipment, computer software and so on. One of its most popular products is the iPhone. Then of course there are the laptops and other devices that are very popular with consumers all around the world.

It is the 9th company in the world in terms of revenue, coming after such household names as Walmart, ranked first, Toyota, Volkswagen and Royal Dutch Shell. Exxon Mobile comes in at 10th, after Apple, which gives you an idea of how big a company it is.

The company was founded in 1977 by the late Steve Jobs, Ronald Wayne and Steve Wozniak. It was Wozniak who was responsible for the creation of the Apple 1 PC. The company was set up to develop and sell this.

In the beginning (1976) the company worked out of Steve Jobs’ garage. By 1977 when the Apple II was introduced, Wayne had left the company, selling his sharers to Jobs and Wozniak for $800. Now (2nd April 2018) Apple’s shares are worth $167.3 each.

After the death of Jobs, Tim Cook became the new CEO and the company continues to flourish. Its success is mainly to do with the fact that it is innovative and doesn’t follow its competitors. it is a leader rather than a follower. Apple’s computer and other mobile devices were just what busy executives and consumers need. The products are distinctive, stylish and streamlined.

Amazon, founded by Jeff Bezos, began its life as an American retail company operating online, based in Seattle. Now it is the biggest online retailer worldwide. Some of its success is due to sales of its Amazon Kindle which is an e-book reader.

It is expanding its operations and is experimenting with drones to make delivery of its products quicker. It sells an amazing variety of products as well as renting movies and TV series via Amazon Prime.

Amazon boasts that it is the has biggest selection of products for sale in the world. It has offices and warehouses in

  • India,
  • Germany,
  • Britain,
  • Australia,
  • Canada,
  • Spain,
  • The Netherlands,
  • France,
  • Ireland,
  • Mexico,
  • Japan,
  • China,
  • Brazil and of course
  • America

It is clearly an international business concern.

Google has become a household name. This multinational company offers various services to businesses and customers. It is best known as a search engine which has spawned its one vocabulary. The verb ‘to Google’ is recognised by virtually everyone. Google provides free email services through Gmail, and YouTube, and Blogger come under its auspices. Google has become successful because of the efficiency of the Google search engine. Google, unlike other similar internet companies, invests in research into non-internet technology. One example of this is the car which doesn’t require a driver. Another of its successes is the operating system, Android, which powers mobile phones and tablets. It actually sells more mobile phones than Apple.

Like Apple, Google began operating in a garage in Menlo Park, California in1988, and was founded by 2 graduates from Stanford university. Initially the search engine was called BackRub.

Coca-Cola has a fascinating history. The drink was invented by John Pemberton, a pharmacist. The formula for the drink was bought by another pharmacist, Asa Candler, in 1889. The company has stood the test of time despite the negativity surrounding the rest of the fizzy drinks industry. Its success has been attributed to its marketing campaigns aa well as its distinctive taste. Apart from Coca-Cola, the firm also produces many other drinks, such as Sprite, cold teas and mineral water.

IBM makes hardware, as well as software, for computers. The company has been in operation since 1911 when it was called the Computing-Tabulating-Recording Company (C-T-R). It later changed its name to International Business Machines, and today it is more commonly known as IBM. It was one of the first businesses to engage with computers.

IBM’s success has been attributed to its ability to change and adapt. It is its versatility that has helped it stay in the forefront of the computer industry. Its technological innovations have led to it receiving more annual patents than other rival companies.

IBM has a presence in Russia, Brazil. China and India. The company also strives to find solutions to some of the world’s problems, such as efficient water management.

From the list above, you may think that all multinationals are based in the US, but this is not the case. There are many international business examples around the globe.

Let’s take the example of British Petroleum, or BP as it is more usually known. This multinational company is leading the way in the field of energy, striving to reduce its carbon emissions and moving towards a greener future. It has operations in Europe, Eurasia, the Asia-Pacific region, the Americas, Africa and the Middle East.

The company is responsible for heating, lighting and transport all over the world. British Petroleum as it was then called, began operating in 1908, when it was founded to take advantage of the oil in Iran. It was first called British Petroleum in 1954. Prior to that date, it was the Anglo-Persian Oil Company founded in 1908 as a subsidiary of the Burmah Oil Company. It went through several name changes following mergers, and eventually became BP plc in 2001.

Alibaba is another multinational based in China. It was founded by Jack Ma and 17 other people. The story of the company reads like a fairy tale of the rags-to-riches type. It is concerned, not simply with profits, but with humanitarian and environmental matters. Its prime focus is on its employees, and these are moved around the organization in order to give them experience.

Rajesh Exports is, by revenue, the 5th largest company in India. It is concerned with refining gold and designing and selling diamond and gold jewellery. It was founded by Rajesh Mehta and has its headquarters in Bangalore.

There are many more examples of companies that are international businesses, these are intended as examples, so that you can discover how they operate. You will need to do your own research into such companies before deciding which to use as examples.

If you need help to write an essay, article, case study and so on, about international business examples, contact us. We can help with assignments on any subject. Our service is both professional and confidential.

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