7-Eleven competitive essays and research papers

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Other String Of Convenience Stores And Independent Stores Marketing Essay
7-Eleven pioneered the convenience store concept in the past in 1927 at the Southland Glaciers Company in Dallas, Texas. In addition to selling blocks of snow to refrigerate food, an enterprising ice dock employee commenced offering milk, breads and eggs on Sundays and evenings when food markets were sealed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born (7-Eleven, 2011). Today, 7-Eleven is professional franchisees,..
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