Aaker 1997 essays and research papers

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Brand Personality And Its Result Marketing Essay
Imagine that when you merely meet a fresh classmate in class room or meet a new colleague in office, and he or she want to be friend to you, however, you have no idea relating to this person, and don't if he or she worth to be a friend. Therefore, it is needed to know that personality of the person whether suited to you or similar together with you, and think about the image of the individual, finally, you can decide that if develop a further romantic relationship with this person. Likewise,..
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