Adcock 2002 essays and research papers

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Example Answers for Marketing Management Exam Paper
5. Identify and explain some problems and difficulties to marketing professionals in relation to change and development. Critically discuss the links between strategic marketing management and the change environment with particular mention of Levitt's (1960) seminal article" Marketing Myopia". In the marketing context, change brought about by economic tough economy, disruptive technologies consumption and privation can all impact the steadiness of market environment..
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