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The marriage of globalcast using its customers
"Globalcast was hardly ever really in touch with the best customer of the supply chain but sold its product to other commercial businesses from various companies, therefore the marriage with its customers may be classified as a 'Business to Business (B2B)' romantic relationship. (Slack et al, 2007) Globalcast introduced invention to the business. The major reason their customers remained with them was their overall procedure towards the business. They provided quality..
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