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George Yips Drivers Of Internationalisation Economics Essay
There are four industry drivers: market drivers, cost drivers, government drivers and competitive drivers Yip 1992. Market drivers are customer needs and tastes are more common, the existence of global customers and transferable marketing between difference countries. Costs drivers are scale economies, favourable logistics, and country specific differences. Government drivers are numerous you need to include eliminate all tariff and non tariff barriers, liberalise..
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