Armstrong 2003 essays and research papers

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Competitive advantage
Human Resource Management
Bratton Gold
Storey 2007
Training development
Personnel management vs human resource management
People in an organization carry out the entire task, from setting strategies and goals to allocating financial resources and from producing goods and services to marketing them. Therefore, the humans are considered to be 'human resource' or 'human capital' in an organization (Bratton and Gold, 2001). And managing this resource is crucial and the theory and practice of managing attended through several changes. The ever rising strong competition in the global business and..
Market segmentation
Kotler Armstrong
Kotler Armstrong 2003
The Theoretical Basis For Market Segmentation
The theoretical basis for market segmentation comes from economic prices theory, which suggests that gains can be maximized when prices that differentiate segments are arranged (Frank et, al. , 1972). Market segmentation consists of the grouping of customers with similar needs and purchasing behavior into segments, each of which have significantly more or less similar or related characteristics. The idea tries to reconcile differing customer needs with limited company..
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