In simple words, benchmarking is an approach of setting up goals and calculating productivity based on best industry practises. It developed out of have to have information against which shows can be assessed. For eg, a customer support engineer of your television producer attends a call within 48 hrs. In the event the industry norm is that all calls are went to within 24 hrs, the the 24 hrs can be benchmark. Benchmarking assists with increasing performance by learning from best..