Motivational Techniques of Pepsi The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner in New Bern, North Californa. In past due 1890's, he had been experiencing with Coca and Kola ingredients in the syrup form. By mixing up this syrup with carbonated normal water, he produced a very pleasing beverage that not only tasted good but also made his customers feel great. He promoted it as a cure of dyspepsia (indigestion). Initially called Brand beverages..