The bullwhip result was the enlargement of demand fluctuations, not the amplification of the demand. The bullwhip effect was evident in a resource string when demand rose up and falls. The effect was that these could be rise up and falls were inflated the supply string. The spirit of the bullwhip effect was that information to suppliers tends to have much larger difference than sales to the customer. The additional chains in the source chain the greater multifaceted this subject..