The Story Of Cadbury Dairy Milk Marketing Essay
Cadbury started out its businesses in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 many years of lifetime, it today has five company-owned processing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is Mumbai
The pure taste of Cadbury Dairy products Milk is the flavour most Indians..
Consumer Buying Behaviour: Chocolate
The project being a part of TY. B. B. A curriculum needed to be carried out to acquire an outline of Business Research Methods (BRM) by conducting research based job in the business. The research was conducted onconsumer buying behavior while purchasing delicious chocolate. Questionnaires were filled up by the cusumers at the at the various places.
Marketer. Consumer determines what things to purchase, for whom to get, why to purchase, from where you can purchase, and exactly..