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Brand Management For Fashion Industry
Introduction Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over time. From brand fanaticism to Brand commitment Fashion Brands have tendency to make a strong Brand id amongst the intellects of the consumers. Many of their brand management strategies have prevailed. The global fashion industry is a giant in terms of the impact it has on economy, trade and business of several..
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