Ronald Coase is the author of the first popular theory of the company, titled "Characteristics of the Firm". He was the first to question and evaluate the reason why of firm presence throughout the market. Coase's "Characteristics of the Organization" lifted both negative and positive critics among other economists which led to creation of other theories of the firm. One particular theories is "Production, information costs, and monetary organization" compiled by A. Alchian..
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