Davis 1994 essays and research papers

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Whether Deceptive Advertising Is Being Used Marketing Essay
Deceptive advertising often happens within industry thus It is often debated whether deceptive advertising is been practiced in the telecoms industry in Nigeria. This research tries to explore whether the Nigerian telecoms industry utilizes strategic deceptive methods to beat competition for increased customer acquisition and retention or elsewhere. This analysis offers originality through its scrutiny into and interpretation of the particular phenomenon. The..
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