Of all the components of a marketing plan, perhaps the most forgotten but most critical element is this is of the prospective market. Relating to Claravall (2000), this can be a homogenous group of people or organizations a company wishes to appeal to. You will find two basic goals for a product or service: an individual and the non-user sections. Thus, there are also two business and marketing decisions that the business must decide after in light of the basic targets. The first..
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