tivity and hospitality field, the term 'event' is employed to describe an array of event categories a lot of that have quite different characteristics. According to the article ââââ. "Such happenings add the Olympic Games at the mega-event end of the range to small local festivals. " Jago and Shaw (1998, p. 29). Other good meanings could be utilized including, (Getz 1991; Jago & Shaw 1998; Arcodia & Robb 2000). Relating to Jago and Shaw (1998,..