Grunert 1997 essays and research papers

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Heinz Business Strategy
Keywords: heinz marketing strategy Heinz Company is a marketing expert and maker of branded foods on the market of global food. The company is recognized because of its ketchup with a comprehensive occurrence in condiments, tuna, baby foods, soup and ready dishes. Heinz is the US-based global food company, with a world-class portfolio of powerful brands retaining no-1 and no-2 market positions in more than 50 countries. The Heinz brand has an approximated value of $20 billion..
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