Hilton Kensington essays and research papers

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Functions and role of the marketing audit
A marketing audit is a comprehensive, systematic, indie and periodic study of companies or business unit's - marketing environment, targets, strategies and activities with a view to identifying trouble spots and opportunities and suggesting an idea of action to improve the company's marketing performance'( Kotler. P, 1977 ). Product- products in Hilton Kensington restaurant (western eleven) offering visitor a wider collection of dishes and healthier options. They..
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