Idea website essays and research papers

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Corporate and brand strategy of Indian telecommunications organization
IDEA Cellular Limited entered to world of Indian Telecommunication in year 2002 after an extended series of businesses and collaborations with others and groups under Birla group of companies. Since that time, the business has kept its core focal point on maximizing the subscriber base and gain maximum share in the GSM mobile services market. The major brand identification happened after bollywood actor 'Abhishek Bachchan' became the brand ambassador with slogan- 'An Idea..
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