Jstor stable essays and research papers

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Consumer buying
Buying patterns
Purchase decisions
Different Factors Affecting Consumer Buying Preferences
The meaning of consumer buying habit by Kotler describes somebody who buys goods and services because of their individual needs as for Peter and Olson, (1993) say that consumer action is simply an discussion between people's moods, sense and affections. The analysis of customer performance has improved in early prominence of logical choice to give attention to irrational buying action and the use of reasonable models to understand the consumers attitude. From the very beginning,..
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