Kotler 2001 essays and research papers

(Armstrong and Kotler, 2001) "The Marketing combination is a couple of controllable, tactical marketing tools that the organization blends to create the response it needs in the mark market". This is mainly utilized by organizations to raise the demand with their products on the market by understanding the client wishes (Jobber, 2001). Most of the marketing experts regard marketing mixture as an instrument for transaction marketing and the archetype for functional marketing..