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Going International Reasons For The Internationalization Of Business Marketing Essay
A basic theory needs to be clarified before any discourse, that is, this is of "International Marketing". Many scholars have attempted to describe what "International Marketing" is discussing. Matching to Czinkota and Ronkainen (2007), "international marketing" reveals the actions of enterprises to plan, price, promote and guide in the process of goods and labour moving into more than one country to be able to gain revenue. The North american Marketing Connection (AMA)..
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