The changing circumstance of marketing is exerting pressure and challenges to the merchant companies, in-spite with their competitive position on the market. Marketing plan is the reviving step for the business to give a fresh direction with their business. Tesco Plc is the most significant British dealer and operating well in the retail industry. Tesco plc is a worldwide general merchandising and food retailer. It is the biggest UK founded retailer in terms of its global..
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