Orientation period essays and research papers

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Market-driven business
Marketing concept
Customer needs
Evolution of the marketing concept
Until the mid of the 20th century, the development of the marketing theory has experienced mainly three periods, named as development orientation period, sales orientation period and marketing orientation period. Along with the market-driven business is convinced that everything must take the client needs as the starting place, which "to create what customers want". At that time, the introduction of social productive forces was quite swift, and the style of a purchasers'..
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