Strategic Marketing Management in Action
Tesco Supermarket
Introduction:
In 1919 Tesco acquired founded by Jack Cohen began advertising surplus groceries from a stall in the East End of London. In 1924 when Jack Cohen bought a shipment of tea from a Mr T. E Stockwell. The initials and words were combined to form Tes-co. In 1929 Mr. Cohen opened the flagship Tesco store in Burnt Oak, North London. The first Tesco supermarket was exposed in 1956 in a transformed movie theater..
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