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Product Development With In The Hospitality Environment Marketing Essay
Price is the sole marketing mix component that produces Revenue. All other represent cost. Some experts rate prices and price competition is the main problem facing marketing executives. Pricing is the least understood of the marketing factors. Pricing changes are often magic pill made without proper examination The most common miscalculation include that is too cost oriented. Pricing that does not take all of those other marketing mix into account; a pricing miscalculation..
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