The goal of the research is to find critical dissimilarities between two aspects of relationship marketing namely-B2B and CRM. Any successful B2B strategy must help the client to be devoted and supportive to the organization and its own products. The customer do not just get a need, the B2B marketing consultancy have to help the client though getting him to feel a need and then choose the product and lastly become loyal. The industries also have to take the marketing tool of customer..
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