1A. Mc DONALD'S: COMPANY OVERVIEW Dick and Apple pc McDonald founded the 1st drive-in and personal service restaurant in California, US in 1940. Today McDonalds is one of the leading fast-food dealer having more than 32, 000 local restaurants  throughout the world. Using a mass penetration and exhilarating brand image, McDonald's is providing more than 60 million people in roughly 117 countries of the world . To determine its market occurrence and differentiate from..