Strategy IKEA essays and research papers

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IKEA: Strategic Planning Analysis
IKEA is a home products merchant with its branches distributing internationally which is privately had. It provides furniture, Bathroom and Kitchen items and accessories in even packages. IKEA is the worlds major furniture sellers due to its unique idea of the furniture sold in flat packages, affordability with home assembling by the costumer. Immense retail experience, product diffentiation and sensible prices are the key for IKEA s success. It is the world's most successful..
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