Understanding product essays and research papers

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Product attribute awareness
This paper defines product attribute awareness as the data or understanding among consumers about a particular product. Matching to information process model, after determining the necessity of a specific good, a consumer would accumulate relevant information and then execute an evaluation onto it (Engel et. al. , 1986). This evaluation subsequently gets reflected on the attitude of the buyer towards the product/good. Effectively, product recognition identifies the..
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