As emphasized by (Palmer and Hartley, 2006) the Macroenvironment of the company is composed of the External Determinants. This consists of factors such as political, economical, social, technological, environmental and legal. These factors have an indirect effect on a company or any business activity. The Microenvironment of a company is composed of the inner Determinants. This consists of factors such as suppliers, consumers, challengers. Bringing this into point..