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The Record Of The Brand Stock portfolio Marketing Essay
A brand collection means a assortment of brands from one and the same group. There are some benefits to develop several brands in a corporation. The use of several brands increases the chances that consumers will buy a brand from the profile of your company. This strategy does apply to a more substantial level of risk, and also provides secure foundation for extension to the brand. In addition, it provides "Synergy effects" which among other things may advantage the profitability..
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