Jobs and interns in fashion are exciting and inspiring. They are also highly competitive and so if you want to be in with a decent chance then you have to create a compelling fashion cover letter. It cannot be bland and it certainly cannot be a generic one that is written for each and every job or internship that you apply for. Recruiters in the fashion industry are notorious for sniffing out cover letters that are not tailored specifically to them and, basically, it turns them off. They are also very busy and if your cover letter doesn’t excite them within ten seconds of scanning it, you are sent to trash. If this sounds harsh, think about the industry which you are trying to get into, it is highly creative and competitive so if you can’t establish that you have the ability to be both when applying for the job what chances have you got of demonstrating these skills when you are actually in the job?
In this article, you will learn:
- Hints and tips that you need to know.
- How to sell yourself.
- What to do if you need help.
Hints and tips that you need to know
- If you are applying by email unless the recruiter specifically asks for a cover letter attachment for your fashion cover letter, do not send an attachment. In other words, your cover letter should be in the main body of the email. The reason for this is that the chances of your attachment getting opened are unlikely.
- Try to send your email in before 8 a.m. in the morning. The reason for this is that if the recruiter goes through their emails first thing, yours will likely stand out and not get lost once the day gets going.
- Know to whom you are writing and also what department they are in. Egos ride high in the fashion industry and recruiters like to be addressed by their name. If emails are sent to wrong departments or people, they will simply get deleted because the person getting it will know that you haven’t done your homework correctly. They won’t wish to employ someone that makes mistakes when applying for the job.
- Spend a decent amount of time creating a compelling subject line so that your email will get opened in the first place. Don’t simply put ‘internship’ or’ job application’. If you were applying for an office job, you might get lucky having your email opened but not in the fashion industry. You have to indicate personality and catch the recruiter’s eye. They are looking for somebody that is original and talented so to get a chance of being picked you have to cultivate a dazzling persona for yourself right from the start.
- It is not enough to demonstrate that you have a dazzling persona just in your subject line, you have to show that you have a creative personality within your cover letter too. Keep writing it and rewriting until it is pithy and original.
- Keep it short. Don’t tell them everything that is in your cv. The cover letter is meant to interest them enough to want to know more about you.
- Proof read it. Sending a cover letter in that is full of spelling mistakes or grammatical errors is a sure way of getting your application deleted. The reason for this is that recruiters believe that if you can’t be bothered to check your cover letter, you will be the same with your work.