The content of your cover letter is important because it will determine not only how your letter is received but also how you present yourself in the cover letter. Presentation is vitally important with any cover letter but it is particularly important for a recruiter’s cover letter because a recruiter will naturally interact with people to a great extent and must understand how to engage with them and understand their desires; if you can’t show this in your own cover letter then your prospective employers may be less likely to employ you.
- Knowing what to put. Knowing what to put in your cover letter is important because if you put the wrong things into it then you are less likely to get the job that you desire. Therefore, it is important to ensure that you research the job and company you are applying to and fully understand what your prospective role would be and ensure that your letter conveys this. You must be certain that you make clear that you understand what you are applying for.
- Reliance on qualifications. An over reliance on qualifications can sometimes be a negative thing when writing a cover letter. You must remember that your CV will be included with your cover letter, so it is vital that you only include qualifications that are related to the job you are applying for or else you will simply be reiterating information.
- Consistency. When writing your recruiter cover letter, it is important that you ensure consistency. If you fail to be consistent with your tone or with your content, then your prospective employer is unlikely to feel you are a suitable candidate.