A Critical Analysis Of Nestle

Introduction of Company (Nestle)

The company Nestle is recognised as a famous and leading food creation company in around the world 130 from its establishment. It handles the business of food and Agriculture uncooked material. These two parts are very important and are indispensible part of every community on the planet. At the moment time the company has been enjoying the privilege of being world's greatest and varied company in the sector of food and agriculture Raw materials and it offers about 500 factories across the world in 80 countries.

Company profile

Nestle has it's headquarter in Switzerland, Vevey and it was founded in 1866 by Sir Henri Nestle and at present this has been recognised as the biggest beverages and food company. By the end of the year 2004 were 87 bn. this possessed net profit of 6. 7 bn. The business has around 247, 000 employees.

The company goes through many guding theory for the better outputs. Nestle's obtainable products grow from starting to end with novelty and renewal at exactly the same time as uphold a equilibrium in geographic behavior and created goods lines. Long-standing potential is by no means sacrificed for short-term or brief range feat. THE BUSINESS'S priority is to convey the perfect & most appropriate foodstuffs to populace, where on earth they are, what the heck their requirements, during their existences. (www. nestle. com)

Corporate Communication Strategy of Nestle

The commercial communication strategy is an important part of any business. In any business good communication has to be proven for the effective performing of the business (Oliver, et al 2007). There has to be good communication between your staff, management and customers. This plan should be adopted from underneath to up which protects employees, customer's suppliers, traders and management as the area of corporate communication strategy is important for the thought of change management and corporate and business governance. This strategy has been produced by keep in head the mission, procedures, vision, commercial culture and strategies which is out there in the internal environment of the organization but this must has center of attention over external communication environment diagnosis.

In nestle communication management is the result of planning and implementations of strategies place by the senior practitioners in relation with the very best management of the business. The company chooses that how and which kind of relationship they want for the business with regards to the stakeholders and management. As the success and failure of the company depends upon the look and setting up of this corporate and business communication strategy and its effective implementation. For the Nestle as studies there are pursuing strategy used for the getting up on the market.

Mission of the Company

The Nestle has believed in the research criteria and these ends in the understanding of individuals or customers needs from the company and products. As the hygienic and good food is the main source of the life and a sound body, the business has focus to make and provide a good food for the clients and people. For the fulfillment of the try to provide good and fresh food to the consumers the business has introduced a policy called SHE i. e. Protection, Health and Environment polity in order to protect the health and to keep the environment clean for everyone.

Vision of Company

Vision of Nestle Company is dependant on the expansion of their business appropriate to the growing demands of software industry.

As per the perspective of the business it gets the goal in 2020 production capacity of all plants to be increased at the bigger level.

Aims of the company

The main aims of the business Nestle are as follow:

To be spirited for your competition as they appeared for quite some time that customers are drifted for the pricing strategy and possess move to the promotions.

To obtain a cost-effective growth

To privileged the united kingdom trades and not stops considering other countries in the world that pay money for Nestle products.

To talk about on getting better their marketplace stocks.

To set up for sale more than competitors similar to popular and appreciated corporations like Mars and Cadbury.


The main targets of the company are as follow:

To come up with enhancement and advancements to their goods and manufacturers in order to make the customer happy and satisfied.

To bring about manufacturing services to be on customers thrilled.

To prosper in implementation their goals and objectives, company Nestle recognizes that it's not easy to do so. So in to maintain them Nestle will keep on giving tons of dedication to the companies' guidelines in preparation, development and hire practices, which will then expectantly formulate them a regular superior corporation!

Corporate Issues in Nestle Communication management

a) External and Internal communication

External Communication

The nestle is very much conscious about the exterior communication where the company deals with its customers and suppliers and also it related to the promotions by external means like advertisements, promotion etc. The external communication in nestle (www. nestle. com, 2003) is dependant on the following guidelines:

The communication in nestle consumer relationship is dependant on the reflection that there surely is moderation of food utilization so that to avoid the condition of overeating. Especially with relation to children

The communication ensures the healthy and balanced diet. The advertising technique for the company should never imply just replacement of food items with pleasure or treats rather than heavy food and snacking.

The advertising by nestle is such that it dedicated children that will not destabilize the specialist and responsibility of the parents. The advertising is away from the unsafe situations.

The communication is based on the health benefits and products provide sound nourishment basis.

Communication is away from the assault, profanity and bad manners.

Avoid the dangerous utilization of the products.

Advertising Strategy

Advertising is a power tool for the communication in the market. This help increase the deal of the merchandise. This creates image of the products in your brain of the clients and they intend to get them. The ways used for the advertising by nestle are television set, radio, newspaper, charge boards, hoardings etc.

Internal communication

For the internal communication the nestle follow the correct strategy where there works well communication between your top management and their parts of the management (Jaine, 2002). In inner communication the ICT technology is utilized to transfer the information over the various departments of the business. There is provision of conferences and conferences to go over the things with the staff and employees. The company has effective inner communication.

Corporation communication


The id of the business is used as the food and beverages and is also recognised by the images and its own products. Image and identification both are in the category of information.


Reputation is considered as the total diagnosis of the company admired by the customers. Nestle has good reputation in this relation on the market which is enjoying the very best position in the market because of its reputation.


Image is very helpful in the process of communication. This serves as the tool for the marketing. For Nestle they have its brand images. There are some images are shown here for the business.

http://t3. gstatic. com/images?q=tbn:ANd9GcTitCJKrMR8srkmvBy4CN-zecX7gitNhR2ghUAiREgxEp32Cbelly8 http://t3. gstatic. com/images?q=tbn:ANd9GcTZSirRl5_PrLhaFwz7oNQ9Ku-10n9n2AGUnucKwrGjvmNOc8aN http://t0. gstatic. com/images?q=tbn:ANd9GcR5bicPv6dFHOCS0l0FTQtJkUZrzxsqXmuO4qfIyUoEMmi-qjbR0g http://t1. gstatic. com/images?q=tbn:ANd9GcSJBV1oQBcFdHG4Wcpwf-tBDv-D-9E-sE_N9lHDxKwVo1tQInMJ

Organisational Culture of the company

The organisational culture is contains the representative performance outlines and ideas that symbolize the company (Edger, 2010). Organisational culture of any company can be experienced by only spending short amount of time with the organisation and in its environment. The communication is the fact source in the company that shows the company culture of this company.

There are volume of aspects that Nestle has in context to values and this ends in the working practice and their relationship with the employees. This includes the teaching or presenting respect for different culture and encourage the employees of the nestle to work in line with the company strategy and course i. e. fairness, credibility and concern of people.

The organisational culture during the work response to the various changes both in the exterior as well as internal environment in the Nestle. The international meetings and conferences that business lead to the thinking process regarding the various government rules and other shareholders and their activities for the business enterprise. in today's time the company Nestle has developed a system called environment Management System and system of environment auditing. Within this there is awareness pay on the sustainable advancements of the beliefs and principles in to the organisational culture of the business that reflects the good communication among all the departments of the business (www. nestle. com).

The pursuing diagram shows the organisational structure of the company Nestle at length.


Role of Technology

The technology in nestle is so designed so it provide correct and steady information over the various activities of the groupings. The technology is defined based on the environment friendly theory and the communication is anchored by the available means from the within and beyond the business and group. Nestle also considered its responsibility to set-up understanding, provide training and motivation by the means of use of technology with regards to the effective communication at external and inner level.

PTC (Product technology centre) in Nestle is the part of worldwide network and this has concentrate on the superiority of the quality. This help to get lead in the way or methods to develop, process and packed. As of this place there exists interface between your creativity and sensible ideas.

Role of HR in Nestle Communication

The value of the HR functions is greatly accepted in the firms and Nestle is a Human Company and it offers good impact of HR over its communication corporation. This would help the business to protect against moving downward in the hard competition. Effective management of human resources in Nestle requires the recruiting, training and maintain of the personnel according to the needs of the company. This reflects the good level of communication among the list of personnel and employees of the business. The employees are trained to handle the various duties like to encourage the folks, address them about the many issues that they had, their culture benefits and other friendly communication with them.

It is the responsibility of the HR to create the environment for the technology enhancements also to see outside of the surroundings. This also helps in the agreeing to the changes.


It is here figured nestle is leading company in the sector of food and drinks. The success of company is depending upon the strategies and execution of those strategies in the business. In this relation corporate and business communication is the most crucial part of the management as this gives the interface between your various departments of the business. When there is good execution of communication strategy at internal and external level of the company then there is more change to get the success for the company. Nestle pays off more emphasis in the communication strategy of the company.


There are some suggestions for the business regarding its communication management to be able to get more advantages out of this.

First of all company has to put new approaches for the internal execution of communication. In connection with receiving and moving the info.

Secondly regarding the advertisement the business has good strategy but scheduled to globalisation and technology advancement there is certainly need well-timed change to mention the messages to the consumers.

For the suppliers and other trader the healthy way of communication is recommended. There should be encouragement of bottom level up ideas rather than the top down ideas it'll explore more ideas for the better communication.

Media is very powerful tool with regards to the communication with customers and suppliers and even for the shareholders. This part should be considered importantly by the company.

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