"Cupcakes, sweets plus more" is a desserts club and bakery positioned in the business enterprise Improvement District (BID) of Washington DC. You can expect a wide range of bakery products including organic gluten free options as well as traditional and modern-day sweets but our specialty is custom made cupcakes for every occasion. These cupcakes are our unique feature. We also offer online purchase options facilitating the clients to create their own cupcakes and summarize their specific requirements. Our design team provides them with customized cupcakes appropriate with their requirements and style.
Washington DC is officially the nationwide leader in terms of spending in restaurants which gives an chance to capture this market that likes to spend money eating dinner out. Next few years, we have to utilize our location available Development District to the fullest and get holidaymakers as well as local people (Porter, 2008).
Objectives:
Our goals are:
To make sure that the clients satisfaction is achieved with our value added bakry services
To ensure continuing growth each year with appreciable returns
To increase sales by 40% in the second year of our operations.
To motivate the staff to provide exceptional services that make the clients happy and feel valued.
Mission:
"Cupcakes, sweets and more" is a bakery and sweets bar with desire to to cater to the individual needs of each customer with custom-made products for various events. We are dedicated to provide the ultimate gourmet experience for the coffee lover that they have an chance to design. The cupcakes are not merely edibles but a fun way to express them. We've fostered an appropriate, impressive and friendly environment at the job to encourage genuine ideas, creative imagination and diligence. Our quest is to provide our customers with bakers' items for each and every occasion and type that they really want in an productive and effective manner that maximizes value and generates a fair come back and continued progress for our traders.
Keys to Success:
Our obsession with high quality confectioners items using the finest ingredients from about the world
Coming up with unique and ground breaking bakery products including personalized cupcake designs, gluten free products and much more.
A customer support that has the training to deliver products no matter what
Unique Feature:
The company's USP is the custom made cupcakes that it offers to the customers based on their tastes of flavour, color, packaging etc (Anonymous, 2012). We have a set of more than thirty unique mixtures of tastes, colors and presentation styles presented to the clients online as well as at our establishment. The client can design his own cupcake depending upon the occasion or his choices. His alternatives are then applied by our design team in to the final product. . We provide him with a never before experienced gourmet believe that allows him to get what he wishes.
Company Summary:
Cupcakes, sweets and even more is a exclusive proprietorship based in Washington DC, with online order taking facilities. It focuses on value added custom-made products specially cupcakes that are handmade and are shipped in a cozy and comfortable environment.
Products and service:
We design confectionary for each and every occasion. Our product range includes sweets, cookies, cupcakes that focus on a niche market that prefers uniquely designed confectioners items that are attractive to the eye and the tastes palette as well. We will offer you blue cupcakes with baby accessories contained in the look for a newborn boy and red ones for baby young ladies. For chocolate enthusiasts we have chocolates filled up cupcakes with any frosting of your decision in virtually any color you want. For your birthdays we can design cupcakes that contain you favorite Hollywood stars or cartoon characters on them. Just about everyone has that you want.
All the products are supplied at our DC premises. You can even order online.
Management team:
Our management team is very reliable and well trained. The business enterprise is run by the Vice Chief executive who also functions a General Director of the business. For sales and marketing functions of the company there is a separate VP. A controller for quality and capacity management is appointed. We as a firm have confidence in excellent customer service, we think that it is vital in order to be sure that the business excels. For this purpose there's a Customer Service Supervisor. Plant Administrator and Packing Professionals of the business are experienced and trained. An IT Manager is utilized in order to make sure that the operations of the company acquire the best of facilities available. For food quality and maintenance there's a Quality Assurance Manager in the team of the business venture.
Market segmentation:
The market that people purpose on working at is divided into four segments to be exact. First and foremost there are Comfort People; this consists of the white collar workers of the society. They are driven by success and usually skip the comforts and taste of any homemade treats that bring memory of their youth. The second portion is of the Celebrators, these would include the people who choose homemade food because of their special situations such as Birthday Get-togethers, Anniversaries, Graduation Gatherings, and Valentine Day Celebrations etc. Our bakery provides customized cakes and sweets for these special occasions, on order. Fun Parents, is the third section, who visit with their kids to be able to enjoy healthy breakfasts or foods, this also contains working moms who do not have enough time to make food or cup cakes for his or her kids at home independently. They can meet up with their friends or cuddle up with their children with yummy and lovely desserts. The final segment is an beautiful one, the Premium Lovers. It includes people who are adventurous with their food and like to try new sweets and likes. They are the people who watch Food Sites and are looking for new food experiences. For this portion we have special goodies and surprises, merged by our creative team of bakers and R&D Director.
Competitive Strategy:
We understand that your competition in the bakery business is very stiff. For this purpose, we have targeted more on homemade and personalized products in order to make a personal connection with its customers and customers. The incredible pastries made by our chefs and bakers can help gain a product distinction edge. The accessories of the bakery may also be such as to ensure that personal and homely atmosphere is provided to the customers that visit. The option of buying food online is and internet pages on social websites will be looked after to be able to give a boost set up and border to the business enterprise (Anonymous, 2003).
Marketing strategy:
For marketing strategy, advertising will mainly be achieved by person to person. In order to ensure that its available in major of the very and hyper market segments pamphlets and leaflets will be allocated in the major areas near to the bakery. Advertisements will also be put up in local dailies, publications and other type of print mass media. Stalls at the local events like sports, school functions will be put in order to introduce the bakery (Anonymous, 2012).
Packaging is also another important part of the marketing strategy, display racks will be attractive and the packing could be more translucent for the confidence of the customer (Michalowicz, 2009). The tools used for the marketing purposes will be word of mouth, local marketing, online existence, banners and special offers on events (Lae, 2012).
It can be figured the primary strategy of our business plan is to choose the right market for our product. Current changes will be maintained in order to support the changing needs of the clients. Buying patterns will be analyzed to move onward, the changes in technologies will also be maintained to be able to gain benefit over the competitors. An attention will be continued the marketing ball, the market focus of the business is to ensure that we are carrying on on providing a distinctive value and gain and value to your customer needs and expectations that they have towards our products and services.
