With Laptop or computer Repair, computer and complex consulting services such as auto repairs, training, networking and upgrade services are offered to small local businesses and home PC users. For just a company like ours to maintain their customer relations, our company will concentrate on marketing, responsiveness and improve quality of the services to your customers.
At present our Personal computer Repair will be a partnership, but after about one year it will migrate to a restricted Responsibility Company in January 2013. Our Computer Repair business at its early stage will start at a rented office, utilizing one studio room room in the rented premises and providing customers in the local Louth area and beyond. Within the fourth month of the plan, we will transfer to a leased work place and hire a second computer tech. With upsurge in sales, we will similarly employ additional personnel.
Your company's goals.
Our most important customers will be small business PC users and the personal PC users. Our short and long-term goals in our business is to:
The goal in our business is to produce standard for on-site computer alternatives through fast, on-site service, quick response time and easy turn around.
To supply the best service open to the people in the community at an affordable price.
To generate client satisfaction so that at least 40% of our customer base is duplicate business.
To generate sizeable market share so that Personal computer Repair is a common name.
Constant progress in sales from start up through 12 months three we will pay off our loan and beyond.
Provide our employees with adequate training; make the area of work a conducive and great place to work, good pay and benefits, and bonuses to work with their own good judgement to resolve customers' problems
Explain in a few paragraphs your brief- and long-term goals for the business. How fast do you think it will develop? Who will be your primary customers?
3. The goods and services planned to provide.
We will be offering computer repairs, training, and networking and update service to your customers in two main distinct categories particularly home PC users and small company users. As our Laptop or computer Repair business starts off to develop with increase in customers' needs as well grows, we will learn to provide software development to your business customers.
From the very first day of our business inception, we begins offering our customers with on-site repair and consulting services. This service will alleviate our customers with the situation of taking periods of their busy days bring your personal computer in to our workshop. The issue of bring some type of computer to workshop for repair is one of the primary disturbances among small enterprises requiring computer help. It'll be possible for us to provide on-site repair because the majority of our diagnostic equipment is portable. We can only remove a Computer from our customer premises to our workshop only when the problem takes a more detailed identification or repair. We will as well be providing our customers with free pick-up and delivery of Computers that is requiring repair. Inside the fourth month in our business, we will purchase a company van in order to meet with the obstacles associated with this services.
With our Personal computer Repair business we will be providing our customers with an extended maintenance contract. In this respect, our business customers can package with tech support team and repair needs or requirements as an individual line-item price, instead needing to plan for sudden failures and issues with (security money) - a rainy-day finance they may never use. Maintenance agreements will provide a high gross margin for our business, and offer our customers with satisfaction.
We will focus on hardware and networking support while offering a restricted software support - installation and compatibility issues. The reason is that software development is much more rapid than hardware does, and our customers will have such varied software needs that we may well not possibly keep up with all of them. We will advice our customers to register their software and use the support of the software vendor's options. We will, however, continue to date with multiple operating systems and networking developments. We are dealing with our business customers to ensure that they have the compactable hardware, Operating Systems, networking devices, back up systems, and software. Back up and security will be our top priority for our customers, as the rate of internet consumption has becomes more common, and the as increasingly more daily business documents and orders are stored electronically.
4. The marketplace potential for your service or product.
The processing industry nature, using its rapid technological growth rate, creates a concern for the necessity for businesses skills been up-to-date and providing advice to customers on computer-related issues. Small company Personal computer users and home Laptop or computer users will provide nearly all our business income. Business Week expects the processing industry to develop for a price of 12% and the cpu speeds to continue to expand for a long time to come, providing a wealthy resource for sales [1]
With our PC Repair business we will target majorly on the small business market, because these customers usually don't possess full-time IT personnel, but they have needs for fulltime IT. Our Personal computer Repair business will offer these customers with affordable on-demand services. We can also offer maintenance agreements that make extra regular monthly income to our business. In respect of our personal customers, we will provide them an inexpensive, helpful and adaptable schedule service to fit with their needs. Our target market will focus on having competitive advantages over PC World and its own likes in surrounding areas. Market research shows there are plenty of business for a tiny company such as ours' - PC Repair.
5. A marketing strategy.
We will exploit the weakness of your competitors inside our market strategy. We will run a reasonable number of advertising on the local news documents business web page, local radio stations and the local television homes and post some bills. This may happen in the starting period in our business.
Our advertisements will give attention to our advantages, such as on-site service, competitive rates, and quick response time for you to faults and turn-around times. Inside the advertisement, our opening date will be made known to the public, and a free diagnostic service will be give for the first 30 customers.
We will maintain these beginning advertisements with a smaller direct-marketing drive for some small business owners within and around the county, with lists drawn from the neighborhood Chamber of Business. For the first 12 months that we are running a business, we won't relent on advertising our business occasionally and offering special offers such as savings, free examination etc. We will be running monthly advertising in sections rather than the business one so that people will have steady response from your home PC owners from different areas that found our advertisements.
In order to get more customers, we can make a advertising for three months for example, Spyware and adware removal on the desktop PC for 50 including taxes and software. This offer will bring the interest of customers because spy is a menace for small business Personal computer users and many home Computer users
6. A three- to five-year financial projection.
To get our Computer Repair business began, we must provide cash and investments. We could also seeking a short-term loan, to be anchored with the owner's home collateral, and repaid within three years [1]. Within the first three months our financial plan demands limited growth, followed by much higher sales when we will be employing additional technicians. Our projections are relied on general market trends and ratios that is in comparison to similar businesses. We will attempt to decrease our operational expense as we increase, and maintain a good cash balance even as pay off our three-year loan. For us to accomplish these goals, we will employ a vigorous marketing campaign or drive to exploit our competitors' weaknesses. Using good cost control, we will have a modest, yet comfortable, net profit the first time, even after getting into a leased space and recruit new staff.
7. An exit strategy.
All good business strategies add a section that lays out the benchmarks you'll used in deciding to call it quits. The strategy could be based on a Euro figure, revenue growth, the market's reception to your idea, or a consensus among top officials.
